AI in Marketing

In this episode, we explore the rapid growth of Google's Gemini, which is outpacing OpenAI's ChatGPT in monthly active users, despite ChatGPT's larger user base. We discuss how Google's integration of Gemini into search results is enhancing ad performance and retaining commercial intent. The AI boom in Silicon Valley is compared to the dot-com era, with key differences such as backing from financially robust companies and fewer regulatory barriers. We also cover GenAI.mil's launch, a chatbot interface for Google Gemini aimed at enhancing military capabilities, and ShipOS, a software by the U.S. Navy and Palantir Technologies to improve submarine construction and maintenance. Anthropic's Claude Code integration into Slack is highlighted for transforming discussions into coding tasks. Cloudflare's efforts to block AI bot requests are discussed, alongside Scout24's AI-powered real-estate assistant. Rivian's development of an AI assistant for vehicle integration is examined, as well as a Pew Research Center survey on teen interactions with AI chatbots. Finally, we look at upcoming social media bans for children under 16 in Malaysia and Australia.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

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