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David Latona:
Welcome to Co-op Conversations with DEMCO, 
where we talk about the topics that impact your power,

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your co-op, and your community. I'm your host, 
David Latona.

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Today we're talking about the DEMCO Foundation, 
what it is, how it works,

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how it supports our co-op members in their times of need.

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Joining me is Rhowanda Vessel, DEMCO's Community Relations 
Coordinator,

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who works closely with DEMCO Foundation.

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Rho, thanks so much for being here.

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Rhowanda Vessel:
Thanks for having me here, David.

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David Latona:
Absolutely, Rho. You do such a great job here at DEMCO, 
and I know that you are one of our employees who gets to

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interact closely with those members, 
but specifically, it's kind of unique.

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It's with the foundation. It's not with their power service.

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But, can you just start by telling me what does that foundation 
do for its members?

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Rhowanda Vessel:
So the DEMCO Foundation is a subsidiary of DEMCO.

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It was established back in 1997.

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It is a nonprofit, charitable organization that is designed to 
assist our members whenever they fall on hard times.

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David Latona:
That's so great that a large company like DEMCO, 
we're a big co-op,

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would care for all of its members like that.

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One thing that really stands out is how closely this aligns with 
electric cooperatives.

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And when they were formed, it's kind of the same mission 
neighbors coming together to help one another.

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Rhowanda Vessel:
I definitely agree with that. The way we assist our members is 
through the program Operation Roundup,

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and that's where our members can give a few cents on their bills.

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For example, if their bill is $14.99 that penny, 
they can round it up to $15.

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And that penny goes to our DEMCO Foundation.

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And it's a beautiful thing, because that penny is just going back 
into the community in ways that we can assist our members.

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I think that's pretty cool.

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David Latona:
And there's so many members that are rounding up their bills to 
help out their neighbors,

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and those pennies each month certainly add up.

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And over time, it really gives us the resources we need to help 
our members.

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Rhowanda Vessel:
Absolutely.

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David Latona:
Let's talk about the kinds of situations that the members may 
reach out to the foundation for assistance.

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So, what types of areas do you see the foundation helping the 
members?

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Rhowanda Vessel:
Those areas, it can vary, but what we tend to see most is 
normally when people fall on

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hard times, whether it's through medical related issues, 
or they've lost their job and so they're

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temporarily needing assistance just to kind of get back on their 
feet.

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And so they will reach out to the foundation.

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And it's a beautiful thing that we've been able to assist them, 
kind of get back on their feet,

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and then they can sustain moving forward.

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So it's cool.

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David Latona:
That's great. Is there something where the foundation is unable 
to help?

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Is there any limitations on what the foundation can do for 
members?

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Rhowanda Vessel:
Yes. So the only thing we will not assist with is their utility 
bills.

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Or if it's any type of organization, 
we don't assist with that.

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And then we also do not give members money directly.

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So it'll be like, for instance, 
if they are wanting assistance with their mortgage payment,

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then we will send that check directly to the mortgage company 
instead of the member.

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David Latona:
Oh, that's a great way to help, 
and certainly the DEMCO Foundation being a good steward of that

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money as well. So is there a story or even just a moment that 
stands out in your mind where you

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felt like, wow, this foundation work is so rewarding.

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Rhowanda Vessel:
Yes, absolutely. One comes to mind.

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It was a member who had went through some medical issues, 
and so they needed

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assistance in providing school uniforms for their children.

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So I was happy that we were able to assist them.

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They actually sent us a picture of the students on their first 
day of school,

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which I thought was so cool. And they were very grateful that we 
were able to assist them.

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So that was definitely a rewarding time that I enjoyed.

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David Latona:
Oh, that's so great, and helping those kids out certainly does –

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Rhowanda Vessel:
Definitely.

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David Latona:
– mean a lot. So what's it like for someone when they realize 
help is available and that it's coming from their fellow co-op

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members?

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Rhowanda Vessel:
A lot of times they can't believe that their cooperative is 
actually assisting them and that we actually have a program.

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So the reaction is pretty good.

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David Latona:
Yeah. That's great. I'm sure it's rewarding every day when you 
see those folks who realize help is on the way from their

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co-op. So let's talk a little bit about the process that members 
would participate in to apply for assistance.

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So can you walk us through what happens after someone submits an 
application?

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Rhowanda Vessel:
Sure. So they submit the application.

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It can be done online, or they can submit a paper application.

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After that application is submitted, 
they receive either an email or a letter from me requesting a

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certain amount of information or required documentations that we 
need.

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Once those documentations are received, 
then I will review the application and the documentation.

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I will schedule a home visit or telephone interview with them.

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Once that interview is completed, 
then it goes to the foundation's board of directors once a month.

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They review those applications and determine if we're able to 
assist that member.

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And if they are able to assist them, 
then I'm the person that notifies that member,

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and we will send the check to whatever place they need us to send 
it to.

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David Latona:
Oh, that's great, Rho. And that's so interesting too, 
that you all go so far to ensure that those funds are going to

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where they need to go. So you're the one either making those 
phone calls or making those home visits to make that direct

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contact with that member in need.

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Tell me why that step is so important.

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Rhowanda Vessel:
So first is to help our membership understand that we are 
genuinely concerned about their situation that

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they're going through. And so it gives me an opportunity to 
develop a more kind of personal relationship with that member,

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to understand their need, and why they're applying to the 
foundation.

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We also want to make sure that, 
again, we are good stewards of our memberships money.

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So that's the reason why we have these thorough interviews so 
that we can make the right decision.

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David Latona:
Oh, that's so great. That's great.

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And I appreciate the fact that you're saying it's a very careful 
process.

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And I know that's very important to our members that you would be 
careful with those funds that they've dedicated by rounding up

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their bill to the nearest dollar.

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So, Rho, I know there's needs that come up for a member that 
might be an emergency,

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like a fire or flood. How does the foundation fit into that need?

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Rhowanda Vessel:
So what we consider "emergency" is natural disasters only.

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That can be a house fire, hurricane, 
tornado, things like that.

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Natural disasters is what we consider emergency.

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David Latona:
Yeah, because someone's mortgage being late is certainly urgent, 
but it might not be considered emergency in the case of the

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foundation.

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Rhowanda Vessel:
Right. So as soon as that emergency situation happens, 
they can reach out to the foundation.

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We have a pretty quick process. So our normal applications take 
about 4 to 8 weeks,

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but with emergency situations, we try to get that done as soon as 
possible.

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So what will happen is they will call in, 
and I would immediately do an interview with them over the phone

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to get the story about what happened and the type of assistance 
they need.

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From there, they may be one request depending on which type of 
emergency it was.

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For instance, if it was like a fire, 
then we may request a fire report.

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Once I received that, then I will reach out to our executive 
committee.

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They're going to make an immediate decision, 
and then that member can expect funds as early as 24 to 48 hours.

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David Latona:
Oh, wow. That's amazing how the foundation can respond so quickly 
like that.

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Because a need sometimes arises quickly in a matter of an 
emergency.

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So, Rho, you mentioned that the DEMCO Foundation has its own 
board of directors.

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So can you tell me more about that board?

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What makes up that board, and how are those folks selected?

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Rhowanda Vessel:
Sure. So our foundation board is a little bit different from the 
DEMCO board.

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We don't actually reveal their identity of who they are because 
they are volunteers in our community.

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So they are volunteering their time, 
but it's just based on if they would like to serve on our board

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and if we have a position available, 
so.

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David Latona:
So those folks that make up that board, 
who are they in the community?

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What positions do they hold throughout the community?

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Rhowanda Vessel:
That's a great question. So they can have positions, 
maybe they worked for the state before or they worked

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for another organization. They may serve on other boards in the 
community.

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So it kind of varies. It just depends.

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David Latona:
It's great to have those folks with some experience coming in –

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Rhowanda Vessel:
Yes.

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David Latona:
– to provide that assistance to those members in need.

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Rhowanda Vessel:
Yes.

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David Latona:
So let's talk a little bit about what the foundation does and 
doesn't do.

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I know we mentioned about their electric bill.

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That's not something that we cover because of our policies and 
procedures.

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But what are some more things that the Foundation can't assist 
with?

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Can you talk a little bit more about that?

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Rhowanda Vessel:
Of course, the utility bills is what we cannot assist with, 
but oftentimes we will refer them to United Way

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if they are looking for utility assistance.

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But as far as the foundation, what we can assist with, 
it kind of varies.

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It depends. We have helped in the area of housing before.

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Also, if we have members who have health issues, 
sometimes we've helped with medical supplies as

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well. We have done school uniforms and other various needs, 
could be emergency assistance,

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but it kind of varies. It just depends on their situation.

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David Latona:
Oh, that's good. I'm glad you mentioned that. So I wanted to ask 
you more about the school uniforms.

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I mean, how does that process work for a member family?

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Rhowanda Vessel:
So with school uniforms, it is a shorter process compared to our 
normal applications.

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Normally with school uniforms, they submit an application, 
and it may require fewer documents,

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such as like a report card or just a DEMCO bill.

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And so that process, it goes to the foundation board.

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And if they determine we can assist that member, 
it will include sets of uniforms for the student.

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That can also vary. The only thing that we will not cover, 
such as like school supplies or shoes,

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but in the past we have covered the majority of everything else 
that's needed for school,

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so.

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David Latona:
Oh, that's so great. I know that helps a kid have a smile on 
their face when they're stepping off that bus,

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right?

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Rhowanda Vessel:
Yes.

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David Latona:
So also, I wanted you to talk a little bit about the DEMCO 
Foundation scholarship program.

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I know as a father of children in college, 
that can make our members' ears perk up when they hear that.

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So tell me more about that scholarship program that the 
foundation offers.

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Rhowanda Vessel:
Sure. So our scholarship program, 
members can apply the third week in April until the third

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week in June. And then once those applications are completed, 
of course,

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we have certain documentations that are required.

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It goes before the foundation board and whoever is selected for 
or recipient of that scholarship award,

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the foundation determines how much we can give them.

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If it's for the fall, or if it's for fall and spring, 
but that's determined by the board.

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David Latona:
Great. So Rho, I want to go a little deeper.

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So I know when you serve members in this way, 
you get to see members at their greatest need sometimes.

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But sometimes when you see it day after day, 
it's hard to stay motivated.

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So what do you do to stay motivated to help those members every 
day at DEMCO?

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Rhowanda Vessel:
It's very rewarding because I look at it as we are being able to 
assist our members in their hard

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times, but what keeps me motivated is that we truly care about 
our members.

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And it's not just about them paying their electric bill every 
month,

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but it's actually that we're able to serve them in other ways 
that goes beyond the electricity.

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David Latona:
Oh, that's so great. I appreciate that, 
Rho.

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So if you could say one thing directly to the members who choose 
to participate in Operation Roundup,

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those members that are helping provide that resource to help 
those families,

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what would you want them to know?

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Rhowanda Vessel:
I would want them to know that we are very appreciative of what 
they contribute to our foundation each month,

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to know that those few pennies aren't just sitting there, 
but it's actually going back into those communities that you are

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a part of. So I would encourage them to just keep contributing 
and that we're grateful for it,

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and it helps us to be able to serve our membership in a way, 
again,

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that goes beyond [inaudible].

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David Latona:
So great, Rho. You're great with the members.

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I think you're a great sales lady.

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I mean, you just got me wanting to sign up twice for this 
program.

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Can they round me up twice for two bucks?

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Rhowanda Vessel:
Absolutely. You can pick your amount that you would like to 
contribute.

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So if you want to contribute more than just a few cents a month, 
you just call into our member services department,

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and they can set you up. If you want to donate $5 a month or $10 
a month.

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We've had members that have done that in the past, 
so absolutely whatever you would like to donate,

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we are very grateful for it.

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David Latona:
I'm doing that. Once we get out of the studio. I'm going to sign 
up for that. Sounds great.

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So Rho, if there's members that want to participate for the first 
time,

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how would they learn more about the foundation?

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Rhowanda Vessel:
So they can sign up at either their app on my DEMCO app, 
or they can call in,

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and that's 1-844-myDEMCO. If they want more information about the 
foundation,

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they can call (225) 262-2141. And they can speak with me, 
and I can give them more information about it.

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David Latona:
Excellent. They can get straight to Rho.

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Rhowanda Vessel:
Straight to me. Another option is they can visit our website at 
DEMCO.org.

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They can click on "Community" and then "DEMCO Foundation," and 
they can find out information there.

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David Latona:
Excellent. I know our website has all the information necessary 
to learn more about the foundation.

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Rho, thanks so much for being here with us today.

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It's been a delight.

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Rhowanda Vessel:
Thank you for having me.

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David Latona:
Thank you for listening to Co-op Conversations with DEMCO.

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Be sure to subscribe, so you don't miss an episode.

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the episode with a friend.

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For Rhowanda Vessel, I'm David Latona.

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Let's keep the conversation going.