Turning a Sales Tactic Into a 400+ Person Company - Kris Rudeegraap, Co-Founder/Co-CEO of Sendoso

Today’s episode welcomes Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, the leading Sending Platform,that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

A big part of Sendoso’s success is the fact that Kris built a platform based on his own domain expertise in sales. Back in 2014, he was an individual contributor who implemented strategic gifting as part of his sales strategy. He noticed exceptional outcomes tied to a very manual process and thought of building a better way.

Fast forward 8+ years, Sendoso is a staple brand in the B2B tech space with 400+ employees, $152 Million Dollars secured in venture capital and no signs of stopping. Tune into the full episode to hear Kris’ journey!

HIGHLIGHTS: 

0:00 Intro 

2:39 The Strategic Gifting method
4:43 How Kris came up with Sendoso 
6:25 The journey of building Sendoso
10:15 How to transition out of founder-led sales
14:32 Should you implement strategic gifting?
20:04 Lead scoring matters
23:52 You need to use all available channels


Connect with Kris - https://www.linkedin.com/in/rudeegraap/

Connect with Max - https://www.linkedin.com/in/max-greenwald/

Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

What is B2B Revenue Rebels?

Welcome to Season 3 of the Revenue Rebels podcast, hosted by Alan Zhao and Max Greenwald, Co-Founders of Warmly,

This season is all about mid-market sales & how to enable your team to sell into bigger accounts.

In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, warm calling, customer-led sales, as well as various sales leadership topics.

On the show you can expect appearances from real practitioners, niche experts and proven thought leaders.

Our goal is to shine a light on modern, effective and unique revenue generating methods and equip you with the insights you need to unlock your next strategic advantage.

We're huge proponents of signal-based selling and signal-based, data-driven B2B go-to-market as a whole. Ask us what "Autonomous Revenue Orchestration" means and we'll be more than happy to shine a light on our vision of what the field of B2B revenue is moving towards.

For more content, check out our YouTube page and LinkedIn newsletter!