The Dave Gerhardt Show (from Exit Five)

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss: 
  • What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc) 
  • How to nurture community without being "salesy" 
  • Finding the perfect level of specificity in audience/interest
  • Where community sits in the org 
  • And how to inspire self-sustaining activity in the community 
We hope you enjoy. 

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What is The Dave Gerhardt Show (from Exit Five)?

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com