Engineering Enablement by Abi Noda

In this episode, David Betts, leader of Twilio’s developer platform team, shares how Twilio leverages developer sentiment data to drive platform engineering initiatives, optimize Kubernetes adoption, and demonstrate ROI for leadership. David details Twilio’s journey from traditional metrics to sentiment-driven insights, the innovative tools his teams have built to streamline CI/CD workflows, and the strategies they use to align platform investments with organizational goals.

Mentions and links:
Discussion points:
  • (0:00) Introduction
  • (0:49) Twilio's developer platform team
  • (2:03) Twilio's approach to release engineering and CD
  • (4:10) How they use sentiment data and telemetry metrics
  • (7:27) Comparing sentiment data and telemetry metrics
  • (10:25) How to take action on sentiment data
  • (13:16) What resonates with execs
  • (15:44) Proving DX value: sentiment, efficiency, and ROI
  • (19:15) Balancing quarterly and real-time developer feedback

Creators and Guests

Host
Abi Noda
Abi is the founder and CEO of DX (getdx.com), which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub.

What is Engineering Enablement by Abi Noda?

This is a weekly podcast focused on developer productivity and the teams and leaders dedicated to improving it. Topics include in-depth interviews with Platform and DevEx teams, as well as the latest research and approaches on measuring developer productivity. The EE podcast is hosted by Abi Noda, the founder and CEO of DX (getdx.com) and published researcher focused on developing measurement methods to help organizations improve developer experience and productivity.