High Functioning Podcast

Rae Russell runs customer success for PAX in Massachusetts. She treats field marketing as a sales job, not glorified event staff.In this episode, she and Jason Reposa break down what separates a brand ambassador who moves product from one who just shows up. They cover how she knows which budtenders sell before she walks in, how to measure whether a pop-up worked, when an activation wastes money, and why good people quit the role.Rae came up through ten years of Verizon retail and dispensary floors before taking the brand side. This is the field marketing playbook nobody writes down.Topics: field marketing, brand ambassadors, customer success, pop-up ROI, retail cannabis, budtender training.21+ where legal. Nothing for sale.Full episodes: https://highfunctioning.show

Show Notes

Rae Russell runs customer success for PAX in Massachusetts. She treats field marketing as a sales job, not glorified event staff.

In this episode, she and Jason Reposa break down what separates a brand ambassador who moves product from one who just shows up. They cover how she knows which budtenders sell before she walks in, how to measure whether a pop-up worked, when an activation wastes money, and why good people quit the role.

Rae came up through ten years of Verizon retail and dispensary floors before taking the brand side. This is the field marketing playbook nobody writes down.

Topics: field marketing, brand ambassadors, customer success, pop-up ROI, retail cannabis, budtender training.

21+ where legal. Nothing for sale.

Full episodes: https://highfunctioning.show

What is High Functioning Podcast?

High Functioning Podcast is hosted by Jason Reposa, founder and CEO of Good Feels, a Massachusetts-based cannabis-infused beverage company. Join Jason as he dives into candid conversations with industry experts, innovators, and thought leaders from the cannabis world. Each episode explores the stories behind the people shaping the future of cannabis, from business practices to wellness trends. Whether you’re curious about the cannabis industry, looking to learn from the best, or simply want to stay informed, this podcast offers high-level insights with a dose of positivity.