Talk Commerce

Veteran Twin Cities marketer, Scott Moore thinks he’s found that most elusive of opportunities. A new way for businesses to reach the parts and touch the hearts of customers that the $300bn US ad industry simply cannot.

After a storied and successful career beginning at the legendary Fallon agency, rising to the top of marketing at Best Buy and then as CMO of Wynn Resorts, Scott has invested billions of dollars on every form of marketing and has seen every enduring and ephemeral 21st century trend.

Which makes his latest move one that we should all stand up and pay attention to.

Last year, bitten by the collab bug and smitten by the business opportunity, Scott left corporate marketing behind to launch Colaboratory with his co-founder Brian Bispala, formerly the CTO of Code 42.

Colaboratory is a marketing automation platform that makes it easy for brands of all types and stripes, shapes and sizes to meet, match and execute brand x brand collabs to drive growth and enhance brand perception.

Show Notes

In today’s episode Scott explains how;

  • Brand collabs cut through the digital clutter to create impactful and effective marketing in an age when marketing has been increasingly commodified. 
  • Collabs will counter a cookie-less future promising less creativity and a return to “bigger-takes-all" message bombing.
  • How a “collab marketplace” solves many of the friction points stymying brands as they try to get in the game.
  • Collabs are now available to all brands not just a tool that has been mastered by culture-forward brands in Food, Fashion, Sports and Entertainment.
  • Collabs help brands, “share and square” their equity across platforms and touchpoints, dimensions and domains.
  • Brand collabs enable brands to divide the effort and multiply returns as they expand customer perception and accelerate new product and promotional opportunities.

Today’s show is an insider view on how the best marketing brains are developing this new muscle, and masterclass on how you can too.

 

Brand-to-brand CoLab and innovative partnerships go beyond just creating a funny ad, like you see in the Super Bowl. That's creative, but that's ephemeral. It's art. 

These Colabs that are being built today are conceptually interesting. They're not just visually arresting.You're like, wait a minute. What's that? It catches your attention. 

We interview Scott Moore who is building solutions where you don't have to be Jay-Z or the CEO of Nike to do a collab.

You shouldn't have to be the president of Ralph Lauren. All brands should be able to say, Hey, these are my customers. This is what I'm trying to do with them. Who can I partner with to grow my brand.  

Unlock and Unleash the power of Brand to Brand Colaborations 

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com