# Tewfik Cassis, Lean Technologies **[00:00:00]** But we never let today stand in the way of our ambition. The equivalent of AWS for fintech, in other words, we want to be that ubiquitous, that reliable, and that necessary. There's no real reason for you to use debit over an account-to-account. So we're definitely going after that share of transactions. So what excites you most about stablecoins? I think the way it calls them by this kind of like superconductor at room-temperature for payments. We're no longer really constrained on lines of code. Card present, card not present. Then there's going to be agent present. Like that's kind of the paradigm As a customer though, why would I give a shit? I love using Apple Pay. Why would I use pay by bank? Let us start by contextualizing things, can you maybe just frame what Lean is today? Yeah. I think, I think that'd be helpful. So, you know, what are the biggest parts of the business in terms of where you make money, revenue lines- Yeah metrics. Absolutely. Give it all to me. Splurge on me. Absolutely. No, absolutely. I'd love to. First of all, thank you for having me. Absolutely. it's a, it's an absolute pleasure to be here. Lean is a fintech infrastructure company. I like to think we're the premier fintech infrastructure company, but I'm clearly very biased. We do, we do **[00:01:00]** a couple of things. We provide payments, for many of our clients, for most of our clients who offer payments in the UAE and Saudi Arabia. today we provide account-to-account or open finance, open banking payments. Our ambition is much sort of greater than that. You know, our hope is to provide all different types of payment rails that a client would expect. We also, because of the fact that we're a licensed open banking provider in Saudi Arabia, and, you know, we've got our in-principle approval to provide open finance here in the UAE, we are fortunate enough to be able to offer, what we call account information services-. which is verifiable financial data services. That's a really powerful product because it allows so many businesses to leverage verified financial information to do things like, you know, verified onboarding of a customer, verified dispersals-. leverage cash flow data to do underwriting, in a loan setting. so whether you're a buy now, pay later or you're a traditional lender, you can leverage that information to sort of supplement the credit score, and offer loans that way. So we like to think of ourselves as sort of an end-to-end fintech infrastructure company, and certainly our ambition is to do **[00:02:00]** that. I think if you were to think of, make a parallel would be sort of the equivalent of AWS for fintech in the Middle East. We want to be that ubiquitous, that reliable- Yeah and that, necessary. That was definitely the first thing that struck me there was the conscious framing as a fintech infrastructure company- Yeah Incorrectly now, but maybe historically would've been correct, the, generally the shorthand when you think of Lean is open banking. Yeah. Or, you know, because you have such close association with it being the sort of leader as far as, and being very consultative even with the regulatory bodies in both the UAE and Saudi Arabia, but you don't see yourself as that. No. We certainly have broader ambitions than open banking, open finance. Not that, you know, open banking, open finance are not big in and of themselves, but- Yes. No bad thing. Yeah. As sort of how we position ourselves to our, to our merchants and the type of s- problems we want to solve for our clients and for end users is that we can provide very reliable, fintech infrastructure products for them. and look, and there's a consequence of a couple of things. I mean, we look globally, y- when you look globally at the, at the m- at the market, let's take **[00:03:00]** account-to-account payments. Yeah. You know, there's a-- We're, we're launching our account-to- account payments product. It's a great product. It has super valuable use cases- where merchants or, you know, clients can use that to help customers top up a wallet, send money home, put money in an investment app. is it going to be the totality of payments, that are offered? Probably not. I think, you know, there's going to be multiple rails. We're already seeing the emergence of new- Yes sort of stablecoin rails that are coming on. Car- We'll get, we'll get to that. We'll get there, yes, I'm sure. But, you know, and cards, and cards have a-- will continue playing an important role-. at our society. So I think we want to be able to-- we want to make it as easy for you to build your business on Lean- as it is to set up a website. So you shouldn't have to be stitching together five or six different providers. So that's sort of the- Yes.. the long-term ambition. Now, today, I think if you were to say, like, our current offerings are open banking and open finance, that would be broadly correct. But we never let sort of today stand in the way of our ambition. No, that's very true. So you don't envision the UAE going down the garden path of, Brazil with regard to Pix in terms of,. Obviously, that's different in terms of being very government mandated, but, you know. Yeah, I mean, I think, I think account-to-account **[00:04:00]** payments will eat up a large share of, you know.. We're, we're announcing our pay by bank products, so- Yeah, hence why you're here.. yeah, that's why we're here, right? If you didn't think so, I mean, this- Yeah, we were very-.. administration.. we have secular belief in that, you know. Sure. We believe this is going to- Yeah.. be a fairly dominant market share, component. but ultimately consumer choice is going to lead the way, and, what is provided and availed for by the regulator and the banks will also, drive a big chunk of that. I mean, I think Pix started so much earlier in the journey in Brazil. Yeah. card penetration hadn't yet really taken off there, so it's a, there's different market dynamics, and we're, we're attuned to those dynamics here in our markets. Well, this is somewhat ana- analogous, maybe more from a credit perspective- absolutely.. as opposed to a debit perspective. But- yeah.. there are, there are some commonalities. And, yeah, I mean, there's, there's no real reason for you to use debit over, an account-to-account, so- Fair point.. we're definitely going after that share of transactions. Okay, exactly. Okay, we'll, we'll get into that. Yeah. We'll get into that. The thing I've probably been covering most about Lean over the last 12 months or so has been various different licensing announcements- yeah.. as is often the case. But obviously- These unlock meaningful, and these are meaningful in terms of unlocking new products- Yeah that you **[00:05:00]** can release to the market. Like I remember speaking to Mehdi last year, and we were talking about, I think he was using like Tabby as an example with regard to like you could do, like better merchant onboarding and you could do like credit risk assessment, but something that you weren't really able to do at that particular moment in time was collections because- Yeah it was a single instance payment as opposed to- Exactly.. over a longer time horizon. So we're talking about we're on the cusp of this product launch, tomorrow with regard to account-to-account, but what have these recent licensing developments unlocked with regard to new products that you can- Yeah bring to market? Look, I mean, open finance and open banking, so the open finance is UAE, open banking is in Saudi Arabia. both of them have a framework for data, so verifiable financial data, which is what Mehdi, Yes.. one of our founders, mentioned in a previous interview with you. that financial data can be used for a number of different purposes. So because it's coming now in a structured format from the banks, it can be leveraged much more usefully in an underwriting process. It's structured, it looks a certain way. We obviously do quite a bit of sort of processing enrichment on top of it, categorization of what it is. We know every single way income can or can't be represented **[00:06:00]** appropriately. we understand how to extract the proper debt obligations that are inside a cash flow. As you know, many of our clients don't yet have that ca- capability. So when you work with us, you can really provide that intelligent underwriting. Yeah. And it's important in our part of the world for, you know, a number of reasons. If you look at the fastest growing segments, first of all, societies are both under-lent to. Yeah. and if you look at the fastest growing segments, it's youth. And Saudi Arabia is a very young country, as is the UAE. It's, expats and migrants. And there's large chunks of both of those populations in both those countries. And the third is gig w- gig workers. So there's a lot of creatives in both countries, a lot of people with sort of atypical employment profiles. Yeah, niches, yeah. And those people are just completely missed- Excluded.. in a typical underwriting process. so when you work with a company like ours, when you, when you leverage our data products, you can do this intelligent cash flow based decisioning and cash flow based underwriting. And we're really proud to be like doing that in the market. There's so much social good that comes with that, and obviously a lot of our clients are able to expand their loan book that way. on the payment side, what we can now offer under the open finance framework in the UAE is a **[00:07:00]** bunch of robust and different payment methods. So look at the UK, eight years ago, eight and a half, give or take years ago, the UK launched open banking payments. For the most part, up until I think three weeks ago, it was barely single instant payments. So you could do one-off payments, unless if you were a sweeping account, it was broadly just one-off payments. The UAE is like totally leapfrogging that. The types of payment types and models, you know, variable on demand, variable recurring, fixed recurring, it's really like a sophisticated suite of products. So what we've done is we've sort of taken that alphabet soup of potential opportunities- Yeah.. and we've clustered them into these like cohesive products that match merchant demand and created a wrapper and a bunch of value added services around it. So you take a Any lender or particularly, you know, a buy now, pay later lender where there's like a very flexible repayment, schedule. Schedule. We've created a sort of synthetic direct debit type product we call collections-. that leverages the open finance framework and allows you to sort of pull as needed, in a way that, you know, the first payment might be different from the second, might be different from the third as you sort of use your buy now, pay later or Tabby or Tamara card to do a bunch of different payments or, **[00:08:00]** or do that. And that's a, th- that sort of combines the best of what exists, combines the best of global bench practices on direct deposits, combines the best of what we know about the core payments rails, and allows you to do it. And because we've been in the market for a long period of time, we know when those payments are likely to fail or succeed. Yes. And the last thing you as a merchant want or user, end user wants is a payment to fail, 'because then something could get repo'd, your book gets rerated. So we know ahead of time, we can sort of predict, we can guarantee, we can provide warning signs. and that's, that's the magic of what we do. That's, that's what we do. And on the collection side, that's why it's super exciting. How client-led is that versus proactive on your part looking at what's developing elsewhere in the world? And you mentioned there looking around- Yeah.. sort of unifying that into, you know.. It's a mix. Look, we have, we have perspectives and conviction. Like we-. we obviously, we talk to our partners at TrueLayer, Plaid, and- Yes.. every quarter I have a bunch of people that I do a lot of sharing with. I learn a lot about what's going on in Brazil and around the world, you know? I, we dev- we try to develop our own mental model of-. what best practices look like. Our clients come first. Yep. We **[00:09:00]** do monthly business reviews, we do quarterly business reviews. We're in Slack channels. I'm often in Slack channels responding. You know, every PM, every engineering manager, every tech lead, every- everybody's expected to be reading that too. And now with the age of AI, you can sort of.. We have, like, these agents that just run through this- Yeah.. and just, like, extract this information for us. In those meetings, in those conversations, in the hallway conversation going into the monthly business review, we develop our empathy for what the client needs or the client wants. So when we took the open finance framework, it wasn't just like a copy-paste ship and, you know, ship and repeat kind of model. We were like, "How did, how do these primitives, or these artifacts that are being shipped from the regulator, how can we create something cohesive a client can use?", Historically, I suppose connectivity has probably been the front door- Yeah for Lean. Does that change now? Like it's more of a, it's starting to get to be.. It's always been a multi-product suite, but it's been kind of layered. Like when I talked to Mehdi last time, he had a great, framework for this, was sort of the merchant's hierarchy of needs- Yeah.. which I loved, and it was a great way of sort of trying to visualize that and to better understand it. When you're expanding into different sectors **[00:10:00]** now, like e-commerce or travel, and these different verticals, I suppose connectivity is still obviously there in that you're providing like, you know, the potential for pay by bank or, you know, on the, on the checkout. But I'm curious about how you layer above that then. So for something like, an e-commerce platform where you're integrating into the checkout, how do you layer the stickiness there? Yeah. Is there sort of obvious a- adjacencies or products that you build on? look, it varies by, it varies by vertical and customer, but like broadly speaking, connectivity is the top of funnel. You know, how many customers are you able to get in the door and can you convert them? for a com- for an e-commerce player, speed- Yeah.. and conversion rate is, matters a lot. Like every couple basis points of conversion, impacts whether or not the customer decides.. Cart abandonment- To buy, yeah.. is impacted. A bunch of other things are impacted. It ma- that, you know, speed and conversion matter less, I wouldn't say don't matter at all, but they matter much less in like an investment app. Yes. Where someone, there's a high conviction. You've already done the pain of KYC. This is where you buy your stock. You want to get SpaceX shares. **[00:11:00]** You know, you're going to go through- You're not going to get pissed off at that point if you try and- You're going to do it three or four times, right? Like, you know, and like, and the trading app can maybe wait to reconcile the payments. Yeah. Fin operations looks very different. whereas in e-commerce environments where they're used to the card network saying like, "Payment's good. We'll settle with you in a few days," they don't need the money now. They just need that message. So we build a different product. That's why our checkout product looks different from our deposits product. We build different products to meet those different needs. but broadly speaking, I think.. So a bit of a tangent, but I think- No what I'm trying to say is like each merchant pathway is different, but each merchant needs broadly the same things. They need a lot of people going in the funnel. They need those people to exit the funnel successfully, and they need a payment message that they can reliably stand behind to provide a good and service. The nuances and the speed and the rates and how often, how frictionful they can make it, and whether or not they're willing to, like, make it less frictionful and take some maybe, like, chargeback risk. You know, you see that with cards where you waive the 3DS. Yes. And then you're like, "Whatever, I'll, I'll refund if there's a lot of chargebacks." On the chargeback side of things, I suppose that's one of maybe the advantages of account-to-account payments for the merchant side of things is that chargebacks aren't a thing. Am I correct in thinking that? **[00:12:00]** Or are there more complicated nuances? it's a little bit more nuanced than that, yeah. I mean, for the most part, chargebacks aren't a thing in the card sense, so it's quite difficult- to do. Like, you wouldn't expect to see an account-to-account chargeback fraud- Yes.. or the type of chargebacks that happen, in an account, in a card-to-account. Probably not likely. Yeah. It's, it's very unlikely, very difficult. There are consumer protections in place, though. That's what I'm trying to get at. In the, in the event that, in the event that a merchant absconds or doesn't deliver the good or service, there are, there is a liability framework in place-. you know, governed by the central bank and the brass, the entity that manages this, to protect consumers. So, but you know, that's in the event of merchant fraud. There isn't- Yes.. the type of ch-chargeback risk that you see on cards where, like, consumers will buy crypto, it goes down, they'll have, like, sort of buyer's remorse and then- Yes.. issue a chargeback on the card. And like, there's very little you can do that isn't costly as a merchant. I wanted to ask about shipping product and deciding what to ideate on. Like, I mentioned a while ago that you have a super consultative and collaborative relationship with the regulators, which is obviously great. I'm curious about how you build though in that environment, because **[00:13:00]** when licensing approval can sometimes be opaque as to in terms of when that's going to come through, how do you actually allocate resources and plan accordingly? Is that, is that difficult to do? How do you decide whether to forward plan for something when you don't know you're going to be able to launch it- Yeah versus current surface areas that you can dedicate time to- yeah.. that you know are going to be more- That's a great question.. instantaneous feedback loop, you know? That's a great question. look, we don't. Yeah. Like we don't know. I mean- I love that.. like it's, we take a lot of risks. and fortunately enough, our regulators are quite understanding, and I'll, and I'll often go to them and be like, "I need to decide this quarter I'm doing road mapping. Should I back this initiative? Do you think it's going to come or not?" Okay. they can never tell me obviously yes or no. yeah. But like they.. I think they have some empathy for where we are in terms of resource allocation. yeah, I mean, w- we try to be ready, for when, regulation comes that we're quick to market. I mean, you notice like when open finance was done, we're like the first to process the payments. yeah. You know, Saudi Arabia, in Saudi Arabia we had.. Account Information Services, we were the first to sort of be ready to go live there. W- I fortunately **[00:14:00]** believe when payments drops hopefully this year, we'll be the first to process an account-to-account payment in Saudi Arabia. We take risks. We over-invest. We know we do that. Our bias is to be first rather than,, to preserve,, our capacity and use elsewhere. but yeah, that's definitely the field dance. What does that look like in-house? Because you come from a Monzo background. Yeah. And they sort of have the.. It's just, it's like the squad kind of- Yeah.. squad model. We still have the same squad model, so we still have a PM, EM sort of for every focus area, PM or PM and a tech lead-. for every focus area. The each squad has a sort of somewhat clear mission that they're going to go out and do. They're not big teams. We don't have a lot. We have smallish teams, like one to two pizza teams, as they sort of Amazon team, model talks about. we have designers by in the pillar level, so like payments is like a pillar. Okay. We've got multiple teams. Each team has a very sort of clear remit that they go after. and they- How much autonomy do they have? They have quite a bit, so that was the next thing I was going to say, is they have quite a bit of autonomy. They, the teams, they do road mapping with us beginning of every quarter. we sort of bless the roadmaps, so to speak. They check in every two weeks- **[00:15:00]** . on updates. In many ways a review is the sort of latency of progress. Like if something were to go wrong, you have two weeks or that you will have limited visibility before you catch it. So if it's a six-week review process, you have six weeks. So we keep it tight. It's two weeks. Okay. and then when things do go wrong, and sometimes they do, we're like, we're very comfortable stepping in and micromanaging a team, and sometimes it's a, it's a the mission was wrong or the vision or the roadmap was wrong. Sometimes it's like our externality that sort of messed something up. Sometimes, I don't know, we're missing a key skill set in that team, like it doesn't have a front end, and there's all the issues are coming on the SDK. So we address that, and we kind of move on, from the teams. Do you ever cut your losses? So you ever- Yeah.. stop something that you're working on? yeah, we do. We do. I mean, we're in sort of active debates in some one or two areas where we're like, "Should we, should we stop doing that or-" partnership that didn't really go where we wanted to go. I'm tempted to ask and press, but I won't about, Yeah examples as far as that's concerned. No, look, I, actually, let me give you an example. We went in the market with an address verification product. we still think it has a lot of legs,, and a lot of,, potential. Yeah. but, you know, it's something we decided at a certain point in the UAE that we wanted to put our **[00:16:00]** resources elsewhere. You know, no, they're going to.. I think the team were great. They executed really well. They built a great evolution of our SDK to enable address verification, but there are sort of government services that do some of that work already today, so that became apparent. Yeah. You know, that happened as we were developing and, you know, client uptake wasn't there, so, you know, no hard feelings. Team was very proactive about identifying their own limits and moving on to something else. No, that makes total sense. Still available though if someone wants it though, as you can say. Nice. Nice. That's a great plug. Let's talk about account-to-account then. My only, or pay by bank, I'm probably using the wrong terminology here throughout, but what should I be calling this exactly? We like to call it pay by bank. Pay by bank. Yeah. Pay by bank. So my only context for using this comes via Revolut, Yes at home in an, in an Irish context, Revolut. Are you familiar with how like ubiquitous Revolut is in Ireland? yeah. It's the most insane- yeah.. I read in the Financial Times, I think, an article this week actually. Well, I mean, the other option is that you have these two legacy banks that went bankrupt and almost brought the whole country down. Yes, there's not a whole lot of trust- Yeah.. that exists there, so it's- So the Revolut Irish context is particularly unique in that the- Very, **[00:17:00]** very unique. which is why Revolut doing it themselves makes a whole lot of sense- yeah.. because I mean, they- But they're also, it's a beautiful product. It is a beautiful product, yeah. We don't want to.. I have a lovely view of the former s- former Monzo, alumnus to be so kind, and generous to Nick and Revolut. But, what is.. It makes-- I totally understand the incentive for a merchant as far as transaction fees are less. Fantastic. Yeah. Wonderful. It makes a ton of sense obviously for a buy now, pay later where the margin is shitty anyway. It can be such a massive uplift with regard to GMV. Yeah. As a customer though, why would I give a shit at the end of the day? How do you incentivize a customer? Like I have super entrenched behavior. I love using Apple Pay. I use Apple Pay across- Yeah.. basically anything where it's available. Why would I use pay by bank? Yeah, no, it's a great question. look, I think there's a couple of things. First of all, those merchant savings can be passed on to the consumer- in one form or another. So I think you see this sort of globally, part of the reason Pix got adopted. Yeah. In China, they had the red envelope campaign. You know, there are a number of **[00:18:00]** campaigns for when the rails are mature, and I imagine here in the UAE there'll be sort of this concerted effort to- Similar promote versus- 'because I know merchants have to deal with this like 10 or 25%. Like to give a- Exactly.. sort of cashback incentive. There's this, there's a cashback incentive in that effect 'because the merchant is saving and, you know, obviously they can pass some of those savings on. So I do think we're going to see a world-- And we already have in the UAE, DAMAC- Yes Capital.com have run these consumer campaigns to encourage people to use pay by bank versus other means. so that is a pathway that I envision is going to only continue to grow, because the benefits w- accruing to the merchants on some level also need to accrue to the end user. How involved-- Sorry to cut across you, David. How involved are you in those campaigns? Is there like a co-marketing? So we as Lean do often some co-marketing, or we will be doing some co-marketing in some of this stuff., We are very strong believers that consumer behavior is sticky and, you know, when you do set it up, it'll work and, you know, down the line those savings continue to accrue to the merchant- Yes you know, and compound to the merchant. And compound, yeah. So it's really, it's a really useful,, solution. The other piece is like, you know, there's sort of two things that we compete on. There's three other types of payment rails we compete on. One is a manual bank transfer. and that's a payment that often just doesn't happen. So like you leave Sarwa or **[00:19:00]** whatever- Yeah.. investment app you're in, you go to do your manual bank transfer, and then like you get a phone call from your boss at work and you forget, you know? And like it's not an instant-- You don't need to do it. Maybe you're on the fence about investing today. You don't know if the market's hot already, so you don't do it. So that's a, you know- Whatever we can provide is often better than that. And not even the end user wants to make that investment and, like, doesn't want that extra friction. So we're reducing the friction for the end user. on the other thing is, you know, the Apple Pay cards, and I think that's where we face an uphill battle. So when I say there will always be a place, I think, in our ecosystem for cards, it's 'because, you know, Apple Pay is ubiquitous and is-- Al- although even Apple Pay is evolving to allow for wallet-style payment. So we-- I don't know where that's going to go with the NFC opening up, but- Yeah, actually.. definitely if it does open our market and allow account-to-account, you trust that we'll be there first. and then the third is, like, this sort of direct debit styles experience that doesn't really-. exist in a seamless way in the, in the UAE today, that allows for, you know, whether it's a loan repayment or rent or utilities at DEWA. Yeah. You just set that up once, set it and forget it. the merchant is happy. They know they're going to get the money. **[00:20:00]** You're happy. You know you're not going to get your electricity turned off. So that kind of experience is today very frictionful in the UAE and requires a very- It sucks. Yeah. It sucks. So we're, we're here to, we're here to solve that, and that's what our collections product solves. How does the bank feel about all of this? Yeah, that's a, that's a good question. Of- often not, often not asked. Yeah. how does the bank feel about all this? I think, look, this is open banking and open finance is often mandated by the regulator. Yes. It's not something banks rush into. Sometimes, yeah. so you'd think. we've seen some banks really develop excellent experiences, like Wio, who wasn't mandated to be live first- Sure is the first bank that was live. and I think, there's a great benefit to being able to move money between bank accounts, you know, for retail users. And if you believe your offering is great, this is a great, it's a great thing to lean in on. Yeah., We also know that, you know, banks make quite a bit of money on interchange fees, so, like, there's always this risk of, like, you know, that fee merchant saving, where's that coming from? But also a lot of it comes to a bunch of other intermediaries. This is a very direct relationship where the bank, you know, we're, we're funneling more payments on the bank rails they're getting compensated for in this market, in other markets they don't get **[00:21:00]** compensated for. So there's a bunch of, there's a bunch of benefits that accrue to the bank side. I think right now where banks are is, like, there's this sort of work that has been assigned to them- Yes.. from the regulator, and it will have some benefits. It might have some drawbacks. So there's a, there's a mixed reception from the bank side. I think the benefit for everyone in the ecosystem is that this is becoming regulated, very clear, very standardized. It's good for the merchant, good for the bank, good for the end user, obviously good for us. Yeah. so I think that evolution is going to be very welcomed by banks. It's not a plaid situation where we're- Yeah, it's not like a plaid JPMorgan style, It's very good. but then also you've also got-- I mean, banks are not monolithic, creatures, right? You've got the fintech, the innovation, the retail teams there. They're really great. They're excited about this. obviously compliance is al- is always a concern. Fraud, you know, what is the, what are the fraud vectors that clients might get impacted by? They're naturally less, more concerned, as I would expect. The checkout product- Yes.. that you're releasing, which is very interesting., Can you just tell me about how they work? The payment links as well. Yeah. We've got s- we've got these four features that are **[00:22:00]** going-- four products that are going out, as part of this pay by bank launch. One is deposits. It's what- Yes.. what's known- Actually, just be helpful. yeah. We- Take a step back. We've gone, I've gone bloody everywhere. And the worst tellers ever. Let me, let me frame it. We've got the deposits product that's for people who are willing to top up, need to top up a wallet. Over there, one of the things that we're really excited about is this, like, instant one-click payment. We just, we launched it with Zina, who's our launch partner on it. It should be rolling out in the App Store. And if you do use it's like, it is Delightfully fast. Like I joke that it's so fast the merchant might want to slow it down. Yeah. Like it's just like o- once you've set up the mandate, you just press a button and then- Okay you don't, you never leave the app, you never re-authenticate, it's just done. It's.. And that's built for an environment where the merchant is regulated. There's a longstanding relationship between you and the merchant, so that speed is needed. Yeah. Then we've got this collections product we have spent quite a bit of time talking about already, is this, you know, direct deposit style experience, direct debit style experience for lenders, real estate, utility, all those types of players. The third bucket is checkout. And checkout, our aspiration for checkout is really focusing on conversion and speed for that first-time acquisition of a customer. It's **[00:23:00]** built for e-commerce companies that maybe don't have that deep relationship with you. They might you're checking out as guest. You're not coming back- Yeah.. to them for the second or third time. Sure. You know? It's like your first-time acquisition. if you interacted with Shop Pay or Stripe pay-by-link, it'll look similar to that. We'll recognize that this is you-. using your phone number or some other passkey, and you'll enter OTP or you'll authenticate in some way, and then your bank details will already be ready through this product that's was availed by open finance called Delegated SCA. So that's really optimized for that first-time acquisition, speed conversion. and in that environment what we're, we're hoping to offer is sort of a guarantee of that payment. So while rails and account-to-account and banks there is some.. It's not quite 80 years of- Yeah.. de hoc Visa, you know, making sure it's, it's instant and permanent, right? Yes. So there's a lag. Yeah. We're going to step in on that lag and say like, "We guarantee that this payment will get to you." That's smart. "And if it doesn't get to you, we'll, we'll make you, we'll make you whole," because, you know, we've got that experience. So that's our checkout product. That's really what's exciting there in the checkout product. And the last one is this sort of, we call the no-code approach, that underpins all three of them. It's our pay by link **[00:24:00]** product. you know, if sh- if this studio wanted to charge you for it, they can just send you a link via whatever CRM tool that they use. Yep. Your school wanted s- wants to use it, you want to buy a car, you want to rent a car, they'll just send you a link. You go through the regulated flow, and it's all hunky-dory on that front. So those are-- That's the suite. When I talk about the pay by bank suite, that's that. That's a whole new customer segment. Yeah. Each one unlocks just a whole different time for us. It solves a whole bunch of different needs for the market. It's based on market needs and market understanding. Our checkout product, we don't have any or very f- very few e-commerce players today. There's a lot we're going to learn. We're going to.. You know, but we're confident that's an, that's a.. We want to focus on building for e-commerce in the checkout product. What does that go-to-market look like? I appreciate the fact that you're, you're- yeah. No, I'll tell you.. not sharing. So I'm super curious. I mean, it starts at discovery, right? Like what we do is we segment our market and we try to understand how the different needs are. This is where the talking to different players around the world gets super valuable. And we go like, "Okay, this is a cohesive set of customers that have different needs." We go out and talk to them. We-- Mehdi, you know, sets up a lot of those meetings. You know, he's one of the most plugged in **[00:25:00]** people I know in the ecosystem. He brings all those people together. We do a round table, tease out the needs. Three or four of them will volunteer to be design partners. we start working with them. And when we get to a feel like we have a place that something's worth talking about, we start the announcement. Now, that's the beginning of a journey. You know, we're going to start-- we're going to uncover new things. Like for the collections product, there's a customizable scheduler. For, you know, this, how we're going to guarantee and step in for the checkout product, you know, that's going to be refined over time as we have more data that allows us to know and predict when that might or might not settle. So that evolves. We have the sort of the suite, the pillars, each product has its.. And then the features get announced over time. It's B2B, also. It's B2B SaaS, so it's not the- It's true.. it's not It's not quite as like crazy.. like we're not taking bill- we're not taking billiard- No.. billboards on, Sheikh Zayed Road, like, Not yet. Yeah. Not- Maybe. Yeah. Maybe in the future. You don't, don't know. But we're at Money20/20. We'll be at Money20/ We'll have a big booth at Money20/20. That's, that's our, that's our market. That's true, yeah. That's our Coachella. I've never heard Money20/20 be at that location in particular called.. I mean, I guess it's in the des- is Coachella in the desert? Yeah. **[00:26:00]** I don't know if they're at Burning Man. I don't know. But in any case, that's a wonderful way of-.. they're going to have to stick that in their promotional material., Who is the competition for you then? 'because it's not, it's not necessarily just open banking platforms. You've-- There's a Mastercard and Visa. Are you, yeah, the, I think as our ambition grows, our competitive set is going to evolve. It's going to expand, yeah, naturally. Yeah. So I think, historically it's been the open banking players. Yeah. I think our sights are set firmly beyond that at this stage. there are global players, you know, that we s- Yeah.. we seek to emulate some component of them in our part of the world, you know, like- so we do think about that. We also-- And there's also patchwork, you know. So there's, there's specialized players in one side of the space, so like in underwriting, you know- Yeah.. there's specialized data providers. In pay by bank, there's specialized pay by bank folks. And, you know, we think about that tension, you know. As we provide more of the fintech infrastructure stack, do we create room for a competitor to sort of establish a toehold in an area they might know much better? So, I mean, that's true. I mean, we're not-- And in that event, you know, we think about building, **[00:27:00]** we think about buying. So, like, we're going to be looking at the market- Good chance. We're going to be looking at the market as to, you know, where we don't have the capabilities or the licensing, or the time we might feel acquisitive. Where do you feel like you don't have the space, time, or licensing? Well, I mean, I think I've talked a little bit about, you know, our foray into cards. Yeah. So that might be an area we do via partnership or acquisition. there's the whole emerging world of, Web3 payments, stablecoin-powered payments. Yeah. Let's talk about stablecoins. It's, you know, it's, you know, Stripe acquired Bridge. You know, is this- Privy, Yeah.. you know, Privy. Is there a world where we might do something similar in our market? It's still TBD, but certainly, Someone needs to own it.. someone needs to own that space, and I think the UAE is incredibly forward. And the funny thing is we work across the UAE and Saudi Arabia. So you've got Saudi Arabia where this is, like, sort of not encouraged. Nothing. Yeah. There's no regulatory framework for it, so it's like for the most part we don't do anything of that in Saudi Arabia. Yeah, it's very gray area still, isn't it? And in the UAE, a large chunk of our customer base are offer crypto investing already in one form or another. And more and more, in segments like real estate, in **[00:28:00]** schooling, in investment apps, stablecoin payments are starting to establish a toehold. So we look at that and we're interested in it, and we certainly want to be like-- We don't want to be dis- You know, pay by bank is around to- Yeah.. disrupt cards. We don't want to be too busy trying to disrupt cards and not realize we're being disrupted ourselves. And cross-border payments and remittances are massive for you guys as well, isn't it? the UAE and Saudi Arabia are the second and third largest- Biggest rem-.. remittance markets in the world. Combined, they're bigger than the USA. and then look at the broader GCC. I think it's two.. It's as the size of the- Crazy, yeah.. US remittance market. And that's just consumer. Yeah. You've got trade financing. You've got, you know, you've got business, payments, cross-border payroll. Like, there's so many use cases-. where you can imagine stablecoins would be valuable. and there's no one who's- No one has-.. really started this work.. done the same with that. No. So- An insane amount of that remittance flow goes through Lean already, doesn't it? In terms of partners that you have. A lot of our clients are remittance apps today. Remittance companies, traditional exchange houses, a lot of them are. we're, we're very bullish on that segment. It'll continue to grow. It's a very competitive segment. It's slippery. I mean, it's- Their- Cards never really made **[00:29:00]** sense with- Yeah remittances anyway- yeah.. given the margin, so cash to cash is like- Every basis points matters for them. Yeah. and every step of the journey. So if you can automate as much of that as possible, if you can automate from onboarding all the way to dispersal- Happy days.. you know, you save them a lot of time, money, errors, and all that other stuff. And there's, the hidden costs, you know, like-. the chargeback fraud, you know? Like, there's a, it's a great vector for account takeover fraud, right? Or card- Oh, yeah.. card fraud and chargebacks. You're already operating on a thin margin, and you got hit with a bunch of chargebacks 'because someone stole someone's card and loaded on Apple Pay and just sent money home- No good directly. Yeah. What ex- what excites you most, Habesh, to stablecoins side of things? I think what excites me a lot about it is- That it is, I think the way the Collison brothers call it is like superconductor at room-temperature for payments. It's like- It's instant. Yeah. It's traceable. You know exactly where it is. Whenever there's a problem, you can, you can kind of track it right on the, on the blockchain and know exactly where it is. I think it's so early in both consumer, merchant, and regulatory adoption that the upside feels crazy. It's sort of like-- It's a **[00:30:00]** bit like being around when PayPal was starting- Yes you know, putting its sticker on websites, and you're like, "Oh, this sounds like it might be cool." Like, I think we're at that s- stage with stablecoins today. Is that informed by obviously your time before Lean? Was that Rain as a- Yeah.. cryptocurrency exchange? Is that where that first took hold, or has this been something that you've been interested in for a while? I-- Look, I- Obviously stablecoins have really only come into- Yeah.. proper consciousness probably the last, like- Yeah.. last year was probably the year of the stablecoin anyway. I learned a ton about crypto and stablecoins from the team at Rain. I mean, I was very fortunate. I think they, the Rain, the company Rain and the alumni network that sort of spun off- the Rain mafia have been very, you know, they're very well plugged in this ecosystem. The fortunate story is when I was interviewing for Rain, Zach Abrams of Bridge was advising for them. So he did my interview. Yeah, he did. Right. So I managed to like, you know, learn from him. And then when he was leaving Coinbase or I think it was Coinbase- he was leaving to start up, to start up Bridge, I was-- He was, he was telling me a little bit about that journey. So it was, it was always fun to see how that evolved and then how stablecoin sort of took its own fork in the road from the broader crypto ecosystem. And I think it did that on purpose, I think, because there was **[00:31:00]** like, there was- It had to, didn't it? It had to- Yeah.. and because there was, like, true need for it. There was actually utility. Yeah. Like- There was huge utility for it. Not that there isn't, like, in storage value- Yes. That's all. Yeah.. and some of the other stuff, and programmable money. I think there's a lot of interesting stuff that we'll see there. It's more immediate and obvious. Yeah. But it's less number go up- Intelligible to-.. to the moon kind of thing. It was like- Yeah. It had real treasury applications- And there's no-.. real cross-border applications. There's no Doge stablecoin. Yeah. Exactly. Maybe. I mean, look- Exactly. Exactly.. who's to say? Who's to say? stranger things have- Exactly.. have happened. I'd be interested to talk to you this one bit about I suppose currently what's going on as it relates to product management and design and how things have changed with the advent of vibe coding and the collapse- Yeah.. of, you know, the engineer and time to actually creating something and getting it out into the world and for the feedback loop to happen has obviously been, you know, condensed so much. How have you found that shift internally, within Lean itself? I think it's one of the most interesting times in my career. Like, I have to **[00:32:00]** say, like, if you are-- I almost, I'm, I'm kind of pissed off at myself for being an org leader at this stage. I'm like- Yeah.. I wish- You could experiment more.. I wish I could have more time to go and, like, just- Mess around play around with all this stuff. there's a question in one of my WhatsApp groups was like, "Would you rather be 20 years in the future and not have to worry about AI anymore, or would it be 20 years in the past and be starting off your career with it?" And like, undoubtedly for me, I'm like a- yeah I'm a, like, optimist maxer. Yeah. You know, like, I'm like I'm very excited about where this is going to take us. I think, look, what we're seeing, we're, we're in the process at Lean of where we're seeing the sort of technological diffusion happening inside the company. You know, there are certain people that are super AI-built. Yeah. Aditya, one of our founders, sort of he's like the- Yes.. chief cheerleader on this, on this topic. And then there are others who, you know, there's not enough time. They're, you know, generally weren't very comfortable with technology and they haven't yet fully adopted. So we're on a journey, and we're making a lot of investments, so you see, you know, our own agents usage has really skyrocketed, our own, how we think about, you know, our shared context across the company has really taken off. You know, that's an area Aditya's leading on. The type of harnesses we want to build around that. All of that has been very deliberate investments we're making. And **[00:33:00]** what was super interesting for me is, like, working with our principal engineer, he told me, Adam, he was telling me, he's like, "We're no longer really constrained on lines of code." Like, now it becomes a que- your question about the regulator, you know, being ready becomes more of an issue. So now we need to look for pockets-. where we're not regulator, regulatory constrained, and then expand there. So I think the, as the use of these tools expands, our ambition should consequently grow. On a team management perspective, A, you want people who are going to use this 'because you- they're just kind of wired differently. They're more experimental. They demonstrate much more ownership. They demonstrate much more autonomy. so you're going to see people who use these tools just generally, just the drift is crazy. Yeah. I think Eric from Ramp talks about, like, the ice breaking, and you're on one side and the other- Ramp is a great example. Yeah. And I think he used the thing from, like, William Shackleton when they were like on one- Yeah.. some group were on the i- on the mainland, the other were on the ice, and then, like, within 30 seconds, the- Got it it was impossible to catch up, right? We're kind of in that, and I can- Yeah.. I can kind of- You can see that.. sometimes see it, and I s- just look around at someone and I say, like, "You might not make it." Not just at Lean. You have to be catless. Like, you might not make it in- Yeah.. in **[00:34:00]** our modern thing. The thing is, it's going so fast. So if you miss this round on the merry-go-round, you got three more weeks, the next model release will come. You're screwed, yeah. You just get on the next one. So that's, that's the, that's the good news, that if you're sort of caught up for one reason or another, but it's, it's, I mean, it's such an exciting time to build. I mean, it's just insane. It's crazy. And I think people, like, people get hung up on, "I'm a PM" or "I'm a designer," "I'm PMM," or they're not going to make it. And people are like, "I'm just shipping." Just fucking build. I'm building and reacting- Yeah.. to real things immediately. They're- How do you stay up to date with everything? It's so, it's so hard in terms of what's happening. I mean, like it's to your point, I mean, just the velocity is- Yeah, it's really tough. I mean, I like to spend my evenings playing on this, so like when everything's kind of quieted down. I have to say on my, like I, and I think this is true for a lot of people who are, who are working in tech at this moment, you know, their social lives have somewhat sort of suffered as a consequence of it. The lines are blurring. The lines are blurring, and it's like you go from these conversations where everyone's talking about how to use their agent in this specific way. But like, yeah, I mean, I don't think I'm up to date on it. I think there's maybe a couple things that I'm.. Like I've, so I use Claude and I love using Claude, and I was like listening **[00:35:00]** to, Dan Shipper on Lenny's podcast, and he was talking about Codex, and I was like, "Oh man, I, that sounds awesome." It's a list of AI things. I missed, I missed the, I missed the Codex train. Oh, yeah. Like that looks like they're doing some pretty cool stuff. They got an in-app, in-app browser in their harness. That's like- huh.. why don't I do that? But I, and then I go in and try to do it, I'm like, "Ah, this sounds so hard." So I like, I missed an entire sort of uplift on that front. So I think that there are certainly others who are more up to date than I am. What does usage look like? And like we're often seeing now that- And different engineers have different, like some like Cursor, some like Cognition, like Devin, like some- it's, it's so like scattered. Like if you- Yeah.. like mandate a particular thing that you need to use, like obviously at the moment it's like just use it. Yeah. Just use it and build whatever you can build. But obviously costs also are, you know- Yeah.. page increases. We're kind of getting to this point now where it's like, "Oh, this is expensive maybe." Yeah. You know, do we introduce a cap? Like, you know, this whole token maxing phenomenon things. The conversation is slightly- yeah.. scattered. Obviously a massive enterprise can eat it. It's not quite as, despite what Uber, whatever they're saying in the CEO- Yeah.. coming in and saying, you know, "We've blown through the budget." How are you guys? How do you **[00:36:00]** think about it- Look-.. at your scale?.. six, nine months ago, we like, my.. So I oversee the engineering OPEX budget also. And I, and I was like, "I am not smart enough to make a call on what's going to work." Yeah. So I'm going to sort of green light everything. Like anything, any AI tool an engineer or PM or a designer comes to me and asks for, I'm just going to green light it. We'll figure it, you know, as long as it meets safety compliance- yeah.. all that stuff, we're just going to, we're going to go. We're going to experiment. We did that. Naturally, there was sort of this cohesion around Claude, and we sort of adopted that. We had the better people on Cursor, we had people on JetBrains and some others., We've also got Codex because it came with part of our enterprise purchase. Yeah. So we're sort of this dual platform. We're, we're looking at costs now. We're not reining it in, but like we're certainly tracking. People are paying attention now. Yeah. We're not, we're not training- Yeah.. pay- paying attention. We're paying attention also, I mean, the top users, we want to encourage them. We want them to be using it correctly. Of course. We're also, you know, looking for where people aren't using it as much and we're like, "Well, what's, what sort of prompt, you know-". "limiting you from being able to use it?" We're not at the stage to rein it in. I think the next stage- Yeah.. is like we're going to get to a point where it's going to be like a **[00:37:00]** couple percentage points of our cost basis, and we're going to be like, "Okay, let's really make a plan. Should we deploy on-prem an open source model for low-" Yeah.. for low bandwidth tasks?" That's coming. I know it's coming. We're preparing for it. Yeah. The good news is, you know, because of the Uber stuff that's being said, we can get ahead of that. Yeah. It's been helpful I think- Yeah.. really in many respects. I think like in general, like a lot of our tasks are going to require touching PII data, and to do that you need an on-prem one- In the first place in the kingdom or in wherever. So like we're going to default anyways going towards some of these sort of cheaper models. Is all of that kind of sovereignty requirements, are they difficult to contend with? Yeah, they certainly are. Yeah. I think what, one of the- I was telling- Yes. It's not easy. Yeah. Like it's not easy, right? And I think different regulators interpret it very differently. I think ultimately we touch money, we touch people's financial data. We.. There's a huge- Sensitive data.. burden of trust placed on us, a huge.. We're going to take the most conservative approach with this information. Now, also everything exists in region, so Google Cloud, **[00:38:00]** Oracle-. AWS notwithstanding the most recent sort of incident. These are in country on-prem, and you can- Yeah.. you know, you can reserve whatever capacity you need there and you're, you're good. So it's not as much a limiting factor as it was maybe five, six years ago. but yeah, it's just, it's something we're need to be mindful of. I did want to ask, I've been doing a small bit of research and tentative writing on agentic commerce as well. Yeah. I'm curious about how you think about that. If we have an agent who's sort of disintermediating the checkout process, you know, what does authen- authentication or pay by bank even mean in that- Yeah in that context? Yeah. I've been, I've been spending time trying to, trying to wrap my head around it. I mean, I don't know how an agent, is going to authenticate on behalf of a customer. I know there's a lot of work on the agentic commerce protocol that's being put out there. Yeah. we are starting to see it in our region where agents are at least, you know, sourcing. You know, you- It's like-.. a lot of people are starting the buying journey on- Smart discovery. Yeah. A lot of people are starting the buying **[00:39:00]** journey in ChatGPT. and then at ti- at some point it's going to be more down- downstream of that. see, I don't know. I mean, I think th- there was.. Simon Taylor talked, I think, briefly about it once, where there's sort of card present, card not present, right? And each one of them carries different fraud rules, and then there's going to be agent present. Like, that's kind of the paradigm I think we're going to move down to- That's fantastic.. where it's just like a whole certain, like, human isn't present, an agent is delegated a certain amount of authority, and does that agent have that authority to take a certain action or has the agent gone rogue? And in the event that the agent's gone rogue, how do you issue a chargeback off something like that? You know? Like, do you as a customer, do you as an end user have the right to say, "I didn't authorize that transaction," even though your agent acted on your instructions, and how vague could those instructions be? Culpability is going to be such a crazy- Yeah, like, so I think there's going to be a whole different world there where.. But I think it's exciting. I think it's going to be- No, it is.. it's going to be super cool. Yeah. Like, 'because A, the way our websites will need to interact will be very different. The way, you know, we're not going to trigger an SDK for an agent. That doesn't make any sense. You know, the agents will authenticate very differently. We'll need to think about how to authenticate to the end user that this is the purchase they're buying. **[00:40:00]** I sort of think about, the early iterations of Alexa when you could go to your friend's house and, like, order a bunch of toilet paper- Yeah. as a joke. There's a bit of like, there's a bit of that element at play, right? Like- That's a good example. I want to ask you about actually build-versus, buy internally. We're increasingly seeing certain companies maybe are building b- because the cost of software is not quite gone to zero, but it's, it's, it's drastically, decreased. Like Deel, I think maybe a good example as far as it's concerned. They've, they've built a lot of their tooling, internally, maybe s- particularly maybe on the support function side of things, like Jira replacement. often people joke about like you're not going to build your own CRM or like- Yeah.. if you do, like you're not going to replace Salesforce. Have you built any internal tooling versus buying things externally? We, I think different teams are experimenting differently. I messed around a little bit with a sort of a merchant onboarding tool-. that we, you know, might replace with an external vendor or might decide to keep, you know, certainly like change the calculation **[00:41:00]** for that. Yeah. I think we've got different teams, exploring it differently. Certainly there's some purchases, like, I mean, look at this AI cost needs to come from somewhere. Right? So some- I mean, at the end of the day, like, yeah.. something's getting pulled. And some of the new things that we're looking at, like not the, not the CRM software, but some of these sort of the sales pipeline health- Yeah software that's going, that stuff Can be automated. I'm starting to get there- No, it sounds like- So we're building some new tools that can be done. That being said, I mean, like, the, I think the question is SaaS-pocalypse real, right? Yeah. Like, is, like, is Code as a basic- Basically that. I get it, Yeah. I think there are going to be parts of SaaS-pocalypse that will be real, and some companies will start to do a lot of the stuff your- theirselves. I mean, like I said with the conversation I was having with Adam, was like, he's like, "We're no longer constrained to lines of code." Well, you are going to be constrained by maintenance, although I imagine, like, we're two models away from also maintenance being automated. and then you're going to be constrained by taste, and then edge cases, and then maybe more of that stuff will be able to be built and pipe coded and taken away. Yes. So yeah, I, we are starting to look at things that we're like, "Well, should we just bring some of this stuff in-house?" I mean, one, to find savings that we can spend on AI **[00:42:00]** tools. And two, because we can do customizations. With that being said, that same restriction that we have had lifted in our ability to ship quickly-. has also been done for the, for some of these SaaS products. So the good SaaS products are also shipping at an amazing velocity. Yeah. And their feature list is getting better, and their products are getting better. So, I mean, am I going to build my own internal note-taking product to replace Notion? No. But if you look at what Notion's built, they've sort of moved well beyond-. that. They're really building an internal OS, right? So- Prefer granola.. I, so we're sort of racing. I mean, this is not the race I want to r- I want to run, right? No, yeah. I've got, I'm, I'm doing fintech infrastructure. Yes. Leave it, leave it to though, guys. I'm a granola guy myself. Granola is great. I'm a granola guy. We're, we're, we love granola. Oh, really? Yeah. Big fan. We love granola.. tried Notion for a while, just couldn't.. I don't know. Wasn't working for me. So- I like Notion for its core use case. so far it's been fantastic for me. Yeah. I love Superplane. I'm like Obsidian now. I'm like- Yeah.. okay, we're just, I like, I like this. This is- You're very AI-pulled. I am way too AI. But I ha- I had to set it up for co-work, so I've, I've tried to offload as much of my **[00:43:00]** life and being as I can, but I missed a couple days then of properly updating things, and now I'm kind of avoiding it 'because it keeps getting angry at me. Fair. Yeah, every time I log back on. So cute. They sent us back to Opus. No. Well, yeah, they did literally, yeah. miss- did you get a chance to play around with Claude Opus, actually? Yeah. Did you? Yeah. Oh, God, it was great. Do you notice much of a difference? yeah. It was some- it wa- it was, it was a real step up. Particularly in, like, thoughtful deep research knowledge work. I hadn't yet- I didn't, I didn't get to run any deep research- I didn't-.. before I took- yeah.. a vacation. Sure. I hadn't yet kicked off a full project or build, but, like, deep research knowledge work, it was just, like, fantastic. Ah, that's a shame. but it'll, it'll be back. They'll figure it out. Hopefully. yeah, in like a week or two. What do you make of all that? I think Yeah. I mean, I don't know. It's tough to, it's tough to parse, right? It is. Like, I don't know, I don't know who's right and wrong and- Yeah.. who said what in the world. So I'm not going to- It's amazing marketing though. Yeah. I'm not going to.. Yeah, exactly. It is amazing marketing. I'm not, I'm not going to litigate how it happened. No. Yeah, I don't want you to. But I think it's certainly, again, to go back to that Ernest Shackleton sort of allegory- yeah.. with the icebreaking, I think that's going to happen more and more. Like, if you have access to a product like Claude Opus, you're, **[00:44:00]** like I'm, Anthropic is going to be shipping. They can still use their own product, and they're just going to keep moving faster and faster and faster. So the, your need to be at the cutting edge is critical. Yeah. What are you most excited about at the moment in terms of the roadmap? Or obviously tomorrow we're, we're super excited about that launch, but outside of that even. yeah. Is there anything in particular that you're, like, kind of obsessed with at the moment? I.. So, obsessed with the pay by bank product launch. Of course. That's going to, that's going to be- A given. I think when I look at Saudi Arabia, I feel like we're so early in the journey in Saudi Arabia. Like, there's, we've just got our license, our Account Information Services that allows us to do- I've heard a lot from- Probably data.. players that I've been talking to even that are, there's a massive appetite for- There's a massive appetite. I mean, if you look at the Saudi Arabia market, and you look at the goals that Saudi Arabia has for its economy and its- Yeah diversification away from oil, a lot of it is going to come down to can we bring people into the financial system in a structured kind of way? But at the same time, the economy's very sort of different. I would talk, it's a very young population, a lot of freelancers- Yeah.. you know, a lot of, **[00:45:00]** migrants and expats. They're going to need our products to get access to financial services. They're, you know, to do better underwriting, to do smarter underwriting, to do it at rates that are meaningful for them, you know. So I'm really passionate about that, and I feel, you know, there are the obvious players, Ta- Tamara and Tabby that are really pioneering this, but like the rest of the ecosystem, and Saudi Arabia has a very rich non-bank financial, institution system that does lending, has not yet used that product. And I, for me, it's like how do we get them to use it? How do we get them to really achieve the full potential there? So that I'm re- that I'm-. super excited about. and then Saudi payments. Like we're, we're gearing up. I think they've been teasing it for a while. I think it's coming soon. Okay. so I hope we'll be the first to market there, and we'll have a single unified platform across UAE, Saudi Arabia, and hopefully multi rail. So I'm, I'm very pumped. What does geographic expansion look like beyond that? I know you're like, "Jesus, can we focus on-" No. That's like, Can we, can we focus on the, these core markets first before, Well, yeah, I mean, that's a great question. I think there's two things. One is these core markets, like Saudi Arabia, we're less than 1% of the way there. yeah. There's a huge amount that we want to.. We don't, **[00:46:00]** we don't want to get too distracted. No. Are we going to go to other markets the same way we entered the UAE and Saudi Arabia? No. We're not going to do, you know, consultative processes with the Central Bank- Yeah.. of Egypt and Pakistan and Jordan. Like, that's not, I think that would be- It'd be pretty drawn out. It'll be drawn out. We've done it. We've learned it, you know? These three markets, to just sort of pick on them for now, they're like the biggest receiver markets from our-. from our current markets. A lot of people interface with, many financial products in our markets as recipients of remittances or some others. So we might find a world where we're in those markets supporting clients on a payout leg, maybe store value- You'd be brought there as opposed to- Be brought there. So we might have a, we might have a foothold in some of these markets. and that I'm excited about, because that is truly what a fintech infrastructure and achieving our vision mission is going to look like. It's not going to be like just doing the same playbook in different markets. We're going to approach each market separately. And we're not going to do it today. Like, this is like right now we're focused on- Yeah, you have your hands full.. Saudi Arabia and the UAE. Well, Tewfik, thank you so much. Thank you. I really enjoyed this. This was great. Yeah. Give me that. That was sick. Thank you so much, man. That was awesome. Thank you for having me. Really fun. Yeah, it was. It was really **[00:47:00]** fun.