Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership.
If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute!
Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.
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What is lipservice with Sonia Elyss?
Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.
In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.