CIM Marketing Podcast

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence.

Show Notes

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence.
 
This podcast was recorded on Friday 25 September at 13:00 BST.
 
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Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.