Retail Remix

COVID-19 postponed many weddings around the world, but that didn’t stop couples from planning. Lizzy Ellingson and her team at David’s Bridal knew this — and that’s why they focused first and foremost on continuing to empower their customers every step of the process.

During this week’s episode, hear the Chief Digital Experience Officer’s thoughts on how social media and other digital platforms influence brides, grooms and everyone in between.

Show Notes

 COVID-19 postponed many weddings around the world, but that didn’t stop couples from planning. Lizzy Ellingson and her team at David’s Bridal knew this — and that’s why they focused first and foremost on continuing to empower their customers every step of the process. 
During this week’s episode, hear the Chief Digital Experience Officer’s thoughts on how social media and other digital platforms influence brides, grooms and everyone in between, and how David’s Bridal:  
  • Reimagined the customer journey through the lens of digital engagement;  
  • Used augmented reality (AR), appointments and other tactics to close the digital-physical gap; and  
  • Embraced agile product development to inspire ongoing risk taking and improvement.  
 
RELATED LINKS 
  • Learn more about how David’s Bridal uses AR  
  • Access Lizzy’s session at retailX  
  • Register for the Retail Innovation Conference online experience to learn how other brands are transforming the customer experience  

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.