Zero Ambitions Podcast

In this episode we are exploring the relationship between financial institutions and the built environment in relation to sustainability, building performance and mitigating climate change with Ian Bhullar and Ronnell Reffell from UK Finance, the UK financial sector's membership organisation.

The episode itself was prompted by a report that UK Finance published in relation to the incoming UK Government's own Warm Homes Plan: Greening Homes, Creating Growth: Unlocking demand for green home finance. Its recommendations will be familiar to anyone who has been working in the green building sector but it's notable because these arguments and demands are being presented by the banks and lenders.

For us this presented an opportunity to find out what the finance sector is actually thinking about how to address the demands of the built environment in relation to climate change and the financial risk that comes with it.

Most importantly, they're serious about the matter—this is not ESG-style fluff, they know they need to draw in expertise from built environment professional and they want to know what people like you think.


Notes from the show


**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.
  • Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
  • Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
  • Subscribe and advertise with Passive House Plus (UK edition here too)
  • Check Lloyd Alter's Substack: Carbon Upfront
  • Join ACAN
  • Join the AECB 
  • Join the IGBC
  • Check out Her Retrofit Space, the renovation and retrofit platform for women



**END OF SELF-PROMOTING CALLS TO ACTION**




What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value