Marketing has never been more complicated or more important. In this episode, Kyle Lacy, CMO of Docebo, joins the hosts to unpack the chaos: from hiring in a fragmented job market to redefining marketing's role in driving revenue. Together they dive into personal branding, pipeline obsession, AI’s creeping influence, and whether great marketers really exist, or if it’s all just great products. If you’ve ever questioned the hype around brand, customer-centricity, or why marketing still feels misunderstood, this one’s for you.
Chapters
00:00 Introduction to Marketing Conversations
02:57 The Role of Marketing in Sales
06:00 Hiring Challenges in Marketing
09:04 Defining Marketing Metrics
11:56 Communication and Expectations in Marketing
15:09 Aligning Sales and Marketing Goals
18:09 The Importance of Documentation in Marketing
24:03 The Importance of Documentation and Communication
27:05 Marketing's Role in Pipeline Conversations
30:44 Personal Branding and Hiring Perspectives
34:34 The Impact of AI on Marketing
39:59 The Future of Marketing in an AI-Driven World
44:47 The Human Element in Marketing
References in the Show:
Quote of the Show:
“Usually 90% of the time, if people are frustrated, it's probably because the communication did not happen on what it means to have an MQL and how valuable it is. That's like 90% of the time that's the issue.” - Kyle Lacy
Ways to Tune In:
What is The Cheat Code & Friends?
Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
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