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How Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step Process
In 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the transformative daily question that helped him stay focused on his goals. Catch the full breakdown and learn how to apply these methods to transform your business and life.
Links mentioned:
Content Inc.- https://amzn.to/3zlhpxJ
Timestamps:
00:00 From Broke to $15 Million: Joe Polizzi's Journey
00:53 The Power of Goal Setting
03:00 Balancing Life and Business Goals
04:22 Building an Audience and Becoming an Expert
05:28 The Pitfalls of Diversifying Too Early
06:44 Consistency is Key: Delivering Over Time
09:42 Recap and The Transformative Question
12:08 Conclusion and Next Steps
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What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?
Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?
The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!
Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.