Embracing Digital Transformation

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AI search is rewriting SEO—and business leaders need a new playbook. Host Dr. Darren welcomes SEO strategist Leopold von Lee to unpack how AI search, Google Business Profile, media coverage, and social proof now shape visibility. They explore why authority is no longer just about backlinks, and what leaders must do to get found in an AI-driven search world. ## Key Takeaways - SEO is shifting from a page-level tactic to an ecosystem strategy shaped by authority, consistency, and trust. - AI search tools compare signals across websites, media mentions, reviews, social platforms, and local listings. - A strong website still matters, but it’s no longer enough on its own to win visibility. - Media coverage and third-party validation can significantly improve how AI systems evaluate your brand. - LinkedIn, YouTube, Facebook, TikTok, and Google Business Profile can all support AI visibility when used strategically. - Avoid spammy tactics, weak content, and client-side-heavy sites that bots may struggle to crawl and understand. ## Chapters - **00:00** Welcome to the show and today’s topic - **01:01** Leo’s backstory and career journey - **08:18** How SEO has changed in the age of AI search - **12:05** The three pillars of SEO: technical, content, and authority - **15:30** How AI compares signals beyond your website - **19:10** Building trust with media coverage and third-party mentions - **24:05** Why Google Business Profile is making a comeback - **27:40** Social media platforms that matter for AI visibility - **32:10** SEO mistakes and AI search traps to avoid - **37:20** Final takeaways on authority, trust, and visibility

What is Embracing Digital Transformation?

Dr. Darren Pulsipher, Chief Enterprise Architect for Public Sector, author and professor, investigates effective change leveraging people, process, and technology. Which digital trends are a flash in the pan—and which will form the foundations of lasting change? With in-depth discussion and expert interviews, Embracing Digital Transformation finds the signal in the noise of the digital revolution.

People
Workers are at the heart of many of today’s biggest digital transformation projects. Learn how to transform public sector work in an era of rapid disruption, including overcoming the security and scalability challenges of the remote work explosion.

Processes
Building an innovative IT organization in the public sector starts with developing the right processes to evolve your information management capabilities. Find out how to boost your organization to the next level of data-driven innovation.

Technologies
From the data center to the cloud, transforming public sector IT infrastructure depends on having the right technology solutions in place. Sift through confusing messages and conflicting technologies to find the true lasting drivers of value for IT organizations.