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In this episode, Jill talks with Alecia Lawyer (artistic director and founder of the chamber orchestra, ROCO). Alecia shares how this Houston-based orchestra disrupts and innovates the traditional presentation of classical music. With a revenue model where 95% comes from contributed revenue, ROCO designs audience-first experiences. Alecia is putting the fun, access, and creative license back into the world of classical music through what she calls wildcatting in the arts.
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Key Topics & Chapter Markers:
[00:01:32.910] - Introduction and ROCO's acronym change discussion.
[00:02:21.550] - Alecia Lawyer's background and how she founded ROCO.
[00:08:03.130] - ROCO's unique approach to classical music.
[00:09:16.270] - Explanation of "Wildcatting in the Arts" and its importance.
[00:19:47.350] - The special audience experience and program book features.
[00:24:33.850] - Integrating personal and professional aspects in ROCO.
[00:25:04.690] - The role of faith and vulnerability in Alecia Lawyer's journey.
[00:26:13.720] - Creating a safe space for musicians to take risks and find rewards.
[00:28:04.330] - Agency, co-creation, and the relationship between composers, musicians, and the audience.
[00:46:49.400] - Development of the Octava app and its original purpose.
[00:49:21.650] - Inspiration behind creating the children's book "Nightingale."
[00:52:08.880] - Leadership journey of ROCO and challenges in maintaining its culture.
Contact Info:
letstalk@trgarts.com
Creators & Guests
What is Leading the Way with Jill S. Robinson?
Leading the Way with Jill S. Robinson is a journey into the international arts and culture industry. Join Jill, a driving force in the sector who has counseled arts leaders for more than three decades, for conversations with some of the most insightful and daring minds leading the way to a resilient 21st century.