{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":1.29,"endTime":3.81,"body":"One of my"},{"speaker":"Morgan Franklin","startTime":1.29,"endTime":3.81,"body":"favorite sayings in business and"},{"speaker":"Morgan Franklin","startTime":3.81,"endTime":6.9,"body":"something that I think about all"},{"speaker":"Morgan Franklin","startTime":3.81,"endTime":6.9,"body":"the time is a message that was"},{"speaker":"Morgan Franklin","startTime":6.9,"endTime":11.43,"body":"drilled into my head by a mentor"},{"speaker":"Morgan Franklin","startTime":6.9,"endTime":11.43,"body":"of mine. If you can't measure"},{"speaker":"Morgan Franklin","startTime":11.43,"endTime":15.78,"body":"it, you can't manage it. If you"},{"speaker":"Morgan Franklin","startTime":11.43,"endTime":15.78,"body":"can't measure it, you can't"},{"speaker":"Morgan Franklin","startTime":15.78,"endTime":19.14,"body":"manage it. It sounds simple"},{"speaker":"Morgan Franklin","startTime":15.78,"endTime":19.14,"body":"enough, right? But it brings up"},{"speaker":"Morgan Franklin","startTime":19.14,"endTime":23.49,"body":"a bigger question. How do we"},{"speaker":"Morgan Franklin","startTime":19.14,"endTime":23.49,"body":"measure the success of a podcast"},{"speaker":"Morgan Franklin","startTime":23.52,"endTime":27.33,"body":"both against the standards of"},{"speaker":"Morgan Franklin","startTime":23.52,"endTime":27.33,"body":"the goals and outcomes that we'd"},{"speaker":"Morgan Franklin","startTime":27.33,"endTime":31.59,"body":"like to achieve, but also the"},{"speaker":"Morgan Franklin","startTime":27.33,"endTime":31.59,"body":"expectations of listeners in the"},{"speaker":"Morgan Franklin","startTime":31.59,"endTime":36.24,"body":"greater podcasting universe. In"},{"speaker":"Morgan Franklin","startTime":31.59,"endTime":36.24,"body":"today's episode, we're talking"},{"speaker":"Morgan Franklin","startTime":36.24,"endTime":40.17,"body":"about why you need to have goals"},{"speaker":"Morgan Franklin","startTime":36.24,"endTime":40.17,"body":"for your podcast, how to"},{"speaker":"Morgan Franklin","startTime":40.17,"endTime":43.8,"body":"implement actionable strategies"},{"speaker":"Morgan Franklin","startTime":40.17,"endTime":43.8,"body":"for these goals, and most"},{"speaker":"Morgan Franklin","startTime":43.8,"endTime":47.49,"body":"importantly, how to measure the"},{"speaker":"Morgan Franklin","startTime":43.8,"endTime":47.49,"body":"growth and success of your"},{"speaker":"Morgan Franklin","startTime":47.49,"endTime":49.26,"body":"progress along the way."},{"speaker":"Morgan Franklin","startTime":50.38,"endTime":53.47,"body":"Hello, and welcome to Podcasts"},{"speaker":"Morgan Franklin","startTime":50.38,"endTime":53.47,"body":"for Profit. My name is Morgan"},{"speaker":"Morgan Franklin","startTime":53.47,"endTime":56.59,"body":"Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":53.47,"endTime":56.59,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":56.59,"endTime":61.3,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":56.59,"endTime":61.3,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":61.45,"endTime":65.44,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":61.45,"endTime":65.44,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":65.44,"endTime":69.28,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":65.44,"endTime":69.28,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":69.28,"endTime":72.22,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":69.28,"endTime":72.22,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":72.28,"endTime":76.33,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":72.28,"endTime":76.33,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":76.33,"endTime":79.24,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":76.33,"endTime":79.24,"body":"you're in the right place."},{"speaker":"Morgan Franklin","startTime":80.07,"endTime":83.1,"body":"About a month ago, I talked with"},{"speaker":"Morgan Franklin","startTime":80.07,"endTime":83.1,"body":"a group of about 50 or so"},{"speaker":"Morgan Franklin","startTime":83.1,"endTime":87.0,"body":"podcasters, about what their"},{"speaker":"Morgan Franklin","startTime":83.1,"endTime":87.0,"body":"goals were for their podcast in"},{"speaker":"Morgan Franklin","startTime":87.0,"endTime":91.5,"body":"2024. And here are some of their"},{"speaker":"Morgan Franklin","startTime":87.0,"endTime":91.5,"body":"answers. To stay consistent with"},{"speaker":"Morgan Franklin","startTime":91.5,"endTime":97.65,"body":"one episode per week, to create"},{"speaker":"Morgan Franklin","startTime":91.5,"endTime":97.65,"body":"more segments, to have 1000"},{"speaker":"Morgan Franklin","startTime":97.65,"endTime":101.25,"body":"subscribers on YouTube. To not"},{"speaker":"Morgan Franklin","startTime":97.65,"endTime":101.25,"body":"quit doing it. It gets hard"},{"speaker":"Morgan Franklin","startTime":101.25,"endTime":104.58,"body":"sometimes when the growth really"},{"speaker":"Morgan Franklin","startTime":101.25,"endTime":104.58,"body":"isn't there, to stop worrying"},{"speaker":"Morgan Franklin","startTime":104.58,"endTime":108.66,"body":"about what works and focus on"},{"speaker":"Morgan Franklin","startTime":104.58,"endTime":108.66,"body":"what works for me to keep"},{"speaker":"Morgan Franklin","startTime":108.66,"endTime":113.22,"body":"pushing positivity and producing"},{"speaker":"Morgan Franklin","startTime":108.66,"endTime":113.22,"body":"valuable information to be in"},{"speaker":"Morgan Franklin","startTime":113.22,"endTime":117.6,"body":"the top 10% of podcasts on"},{"speaker":"Morgan Franklin","startTime":113.22,"endTime":117.6,"body":"Listen notes, to actually launch"},{"speaker":"Morgan Franklin","startTime":117.6,"endTime":122.01,"body":"my first episode, to continue"},{"speaker":"Morgan Franklin","startTime":117.6,"endTime":122.01,"body":"being consistent and launch a"},{"speaker":"Morgan Franklin","startTime":122.01,"endTime":127.35,"body":"private podcast slash monetize"},{"speaker":"Morgan Franklin","startTime":122.01,"endTime":127.35,"body":"to inspire just one person. That"},{"speaker":"Morgan Franklin","startTime":127.35,"endTime":131.58,"body":"last one, I actually saw six"},{"speaker":"Morgan Franklin","startTime":127.35,"endTime":131.58,"body":"times six out of 50 podcasters"},{"speaker":"Morgan Franklin","startTime":131.58,"endTime":135.51,"body":"said that their biggest goal for"},{"speaker":"Morgan Franklin","startTime":131.58,"endTime":135.51,"body":"2024 was to inspire or make an"},{"speaker":"Morgan Franklin","startTime":135.51,"endTime":138.72,"body":"impact on just one listener. And"},{"speaker":"Morgan Franklin","startTime":135.51,"endTime":138.72,"body":"while I think that's a very"},{"speaker":"Morgan Franklin","startTime":138.72,"endTime":141.81,"body":"modest goal overall, I think"},{"speaker":"Morgan Franklin","startTime":138.72,"endTime":141.81,"body":"that's something we should all"},{"speaker":"Morgan Franklin","startTime":141.81,"endTime":145.56,"body":"be striving for in the greater"},{"speaker":"Morgan Franklin","startTime":141.81,"endTime":145.56,"body":"context of our podcasting"},{"speaker":"Morgan Franklin","startTime":145.56,"endTime":150.9,"body":"mission. Create your podcast"},{"speaker":"Morgan Franklin","startTime":145.56,"endTime":150.9,"body":"with one person in mind, make it"},{"speaker":"Morgan Franklin","startTime":150.9,"endTime":154.29,"body":"your mission to impact one"},{"speaker":"Morgan Franklin","startTime":150.9,"endTime":154.29,"body":"person. And whether that's"},{"speaker":"Morgan Franklin","startTime":154.29,"endTime":157.8,"body":"literally or figuratively,"},{"speaker":"Morgan Franklin","startTime":154.29,"endTime":157.8,"body":"commit yourself to creating"},{"speaker":"Morgan Franklin","startTime":157.8,"endTime":162.21,"body":"content and a podcast that will"},{"speaker":"Morgan Franklin","startTime":157.8,"endTime":162.21,"body":"speak to someone and actually"},{"speaker":"Morgan Franklin","startTime":162.21,"endTime":165.63,"body":"help them. You need goals for"},{"speaker":"Morgan Franklin","startTime":162.21,"endTime":165.63,"body":"your podcast point blank."},{"speaker":"Morgan Franklin","startTime":165.87,"endTime":169.38,"body":"There's not one podcaster on"},{"speaker":"Morgan Franklin","startTime":165.87,"endTime":169.38,"body":"this planet, no matter the"},{"speaker":"Morgan Franklin","startTime":169.38,"endTime":173.49,"body":"genre, audience size, vibe,"},{"speaker":"Morgan Franklin","startTime":169.38,"endTime":173.49,"body":"whatever you want to call it. We"},{"speaker":"Morgan Franklin","startTime":173.49,"endTime":177.27,"body":"all need goals, not just for the"},{"speaker":"Morgan Franklin","startTime":173.49,"endTime":177.27,"body":"growth of the podcast, which is"},{"speaker":"Morgan Franklin","startTime":177.27,"endTime":179.91,"body":"important. But for the"},{"speaker":"Morgan Franklin","startTime":177.27,"endTime":179.91,"body":"sustainability of your"},{"speaker":"Morgan Franklin","startTime":179.91,"endTime":184.08,"body":"excitement and passion for this"},{"speaker":"Morgan Franklin","startTime":179.91,"endTime":184.08,"body":"project. Podcasting is a"},{"speaker":"Morgan Franklin","startTime":184.08,"endTime":187.95,"body":"marathon. And if you don't have"},{"speaker":"Morgan Franklin","startTime":184.08,"endTime":187.95,"body":"those small milestones to check"},{"speaker":"Morgan Franklin","startTime":187.95,"endTime":191.25,"body":"off along the way and gauge if"},{"speaker":"Morgan Franklin","startTime":187.95,"endTime":191.25,"body":"you're actually doing a good job"},{"speaker":"Morgan Franklin","startTime":191.25,"endTime":195.24,"body":"or not, we'll make it really"},{"speaker":"Morgan Franklin","startTime":191.25,"endTime":195.24,"body":"hard to keep going. Think about"},{"speaker":"Morgan Franklin","startTime":195.24,"endTime":199.77,"body":"it like this, an actual marathon"},{"speaker":"Morgan Franklin","startTime":195.24,"endTime":199.77,"body":"is 26.2 miles. What if someone"},{"speaker":"Morgan Franklin","startTime":199.77,"endTime":202.5,"body":"took you out into the middle of"},{"speaker":"Morgan Franklin","startTime":199.77,"endTime":202.5,"body":"nowhere, they drop you off, and"},{"speaker":"Morgan Franklin","startTime":202.5,"endTime":205.86,"body":"they just said, Okay, keep"},{"speaker":"Morgan Franklin","startTime":202.5,"endTime":205.86,"body":"running until you get to mile"},{"speaker":"Morgan Franklin","startTime":205.89,"endTime":210.99,"body":"26.2. At the end. That would be"},{"speaker":"Morgan Franklin","startTime":205.89,"endTime":210.99,"body":"torture, right? As someone who"},{"speaker":"Morgan Franklin","startTime":210.99,"endTime":214.77,"body":"has ran a marathon, mentally, I"},{"speaker":"Morgan Franklin","startTime":210.99,"endTime":214.77,"body":"don't think I could do it. I"},{"speaker":"Morgan Franklin","startTime":214.77,"endTime":219.42,"body":"don't think even in my most"},{"speaker":"Morgan Franklin","startTime":214.77,"endTime":219.42,"body":"prime physical shape, completely"},{"speaker":"Morgan Franklin","startTime":219.42,"endTime":224.4,"body":"prepared to run a marathon, I"},{"speaker":"Morgan Franklin","startTime":219.42,"endTime":224.4,"body":"could run 26.2 miles without"},{"speaker":"Morgan Franklin","startTime":224.4,"endTime":227.88,"body":"being able to see mile markers."},{"speaker":"Morgan Franklin","startTime":224.4,"endTime":227.88,"body":"Because just like in a marathon,"},{"speaker":"Morgan Franklin","startTime":227.97,"endTime":232.2,"body":"having the motivation and drive"},{"speaker":"Morgan Franklin","startTime":227.97,"endTime":232.2,"body":"to continue a podcast is really"},{"speaker":"Morgan Franklin","startTime":232.23,"endTime":236.19,"body":"all in your head. But now,"},{"speaker":"Morgan Franklin","startTime":232.23,"endTime":236.19,"body":"imagine someone drops you into"},{"speaker":"Morgan Franklin","startTime":236.19,"endTime":238.98,"body":"the middle of nowhere. But just"},{"speaker":"Morgan Franklin","startTime":236.19,"endTime":238.98,"body":"ahead just ahead where you can"},{"speaker":"Morgan Franklin","startTime":238.98,"endTime":242.82,"body":"see you have a point to five"},{"speaker":"Morgan Franklin","startTime":238.98,"endTime":242.82,"body":"miles, then you start running a"},{"speaker":"Morgan Franklin","startTime":242.82,"endTime":246.24,"body":"little bit and you pass the half"},{"speaker":"Morgan Franklin","startTime":242.82,"endTime":246.24,"body":"a mile. Then after that you pass"},{"speaker":"Morgan Franklin","startTime":246.24,"endTime":249.93,"body":"a mile two miles now keep going."},{"speaker":"Morgan Franklin","startTime":246.24,"endTime":249.93,"body":"Is it still going to be"},{"speaker":"Morgan Franklin","startTime":249.93,"endTime":254.1,"body":"difficult? Yes. But do you now"},{"speaker":"Morgan Franklin","startTime":249.93,"endTime":254.1,"body":"have a reference point to keep"},{"speaker":"Morgan Franklin","startTime":254.1,"endTime":257.13,"body":"you motivated and to keep you"},{"speaker":"Morgan Franklin","startTime":254.1,"endTime":257.13,"body":"accountable to the greater goal?"},{"speaker":"Morgan Franklin","startTime":257.22,"endTime":261.24,"body":"Also, yes. This is why I"},{"speaker":"Morgan Franklin","startTime":257.22,"endTime":261.24,"body":"encourage podcasters to have"},{"speaker":"Morgan Franklin","startTime":261.24,"endTime":264.75,"body":"relevant goals. And this can"},{"speaker":"Morgan Franklin","startTime":261.24,"endTime":264.75,"body":"look like so many different"},{"speaker":"Morgan Franklin","startTime":264.75,"endTime":267.57,"body":"things. For example, I'll give"},{"speaker":"Morgan Franklin","startTime":264.75,"endTime":267.57,"body":"you my goal for this very"},{"speaker":"Morgan Franklin","startTime":267.57,"endTime":271.02,"body":"podcast that you're listening to"},{"speaker":"Morgan Franklin","startTime":267.57,"endTime":271.02,"body":"at the current moment. So my"},{"speaker":"Morgan Franklin","startTime":271.02,"endTime":275.43,"body":"goal is to grow listenership and"},{"speaker":"Morgan Franklin","startTime":271.02,"endTime":275.43,"body":"total downloads by 10% month"},{"speaker":"Morgan Franklin","startTime":275.43,"endTime":278.61,"body":"over month. I'm not great at"},{"speaker":"Morgan Franklin","startTime":275.43,"endTime":278.61,"body":"math. So this is a good number"},{"speaker":"Morgan Franklin","startTime":278.61,"endTime":281.88,"body":"for me and more importantly, I"},{"speaker":"Morgan Franklin","startTime":278.61,"endTime":281.88,"body":"found that it is challenging,"},{"speaker":"Morgan Franklin","startTime":281.94,"endTime":285.03,"body":"but achievable. And we'll get"},{"speaker":"Morgan Franklin","startTime":281.94,"endTime":285.03,"body":"back to the importance of that"},{"speaker":"Morgan Franklin","startTime":285.03,"endTime":288.48,"body":"in just a minute. But basically,"},{"speaker":"Morgan Franklin","startTime":285.03,"endTime":288.48,"body":"if I have 10,000 downloads this"},{"speaker":"Morgan Franklin","startTime":288.48,"endTime":294.03,"body":"month, I know next month I'm"},{"speaker":"Morgan Franklin","startTime":288.48,"endTime":294.03,"body":"looking for 11,012 1100 The next"},{"speaker":"Morgan Franklin","startTime":294.03,"endTime":298.14,"body":"month. I'm building by 10% every"},{"speaker":"Morgan Franklin","startTime":294.03,"endTime":298.14,"body":"month and I'm taking the time"},{"speaker":"Morgan Franklin","startTime":298.17,"endTime":301.29,"body":"out of the first day of each"},{"speaker":"Morgan Franklin","startTime":298.17,"endTime":301.29,"body":"month. to really hold myself"},{"speaker":"Morgan Franklin","startTime":301.29,"endTime":304.35,"body":"accountable. And if you're able"},{"speaker":"Morgan Franklin","startTime":301.29,"endTime":304.35,"body":"to do this, go ahead and mark"},{"speaker":"Morgan Franklin","startTime":304.35,"endTime":308.13,"body":"off two hours of your calendar"},{"speaker":"Morgan Franklin","startTime":304.35,"endTime":308.13,"body":"on the first day of every month,"},{"speaker":"Morgan Franklin","startTime":308.28,"endTime":311.31,"body":"just to look over the numbers"},{"speaker":"Morgan Franklin","startTime":308.28,"endTime":311.31,"body":"for your podcast, and also in"},{"speaker":"Morgan Franklin","startTime":311.31,"endTime":315.3,"body":"your business and in your life."},{"speaker":"Morgan Franklin","startTime":311.31,"endTime":315.3,"body":"I'm gonna make you a first of"},{"speaker":"Morgan Franklin","startTime":315.3,"endTime":318.24,"body":"the month audit, that will be a"},{"speaker":"Morgan Franklin","startTime":315.3,"endTime":318.24,"body":"download that's available in the"},{"speaker":"Morgan Franklin","startTime":318.24,"endTime":320.85,"body":"show notes. But I'm gonna walk"},{"speaker":"Morgan Franklin","startTime":318.24,"endTime":320.85,"body":"you through right now what I"},{"speaker":"Morgan Franklin","startTime":320.85,"endTime":325.02,"body":"think every podcaster should be"},{"speaker":"Morgan Franklin","startTime":320.85,"endTime":325.02,"body":"doing on the first day of every"},{"speaker":"Morgan Franklin","startTime":325.02,"endTime":328.35,"body":"month, whether you're charting"},{"speaker":"Morgan Franklin","startTime":325.02,"endTime":328.35,"body":"this on the download that you"},{"speaker":"Morgan Franklin","startTime":328.35,"endTime":331.05,"body":"got from me, or you're just"},{"speaker":"Morgan Franklin","startTime":328.35,"endTime":331.05,"body":"using a blank piece of paper or"},{"speaker":"Morgan Franklin","startTime":331.05,"endTime":333.93,"body":"a note on your computer, it"},{"speaker":"Morgan Franklin","startTime":331.05,"endTime":333.93,"body":"doesn't really matter, it's all"},{"speaker":"Morgan Franklin","startTime":333.93,"endTime":337.62,"body":"going to be the same. But take"},{"speaker":"Morgan Franklin","startTime":333.93,"endTime":337.62,"body":"the time to write down these"},{"speaker":"Morgan Franklin","startTime":337.62,"endTime":342.06,"body":"metrics and look at what's"},{"speaker":"Morgan Franklin","startTime":337.62,"endTime":342.06,"body":"happened from last month to this"},{"speaker":"Morgan Franklin","startTime":342.06,"endTime":345.45,"body":"month. Because what's the moral"},{"speaker":"Morgan Franklin","startTime":342.06,"endTime":345.45,"body":"of the story, if you can't"},{"speaker":"Morgan Franklin","startTime":345.45,"endTime":348.99,"body":"measure it, you can't manage it."},{"speaker":"Morgan Franklin","startTime":345.45,"endTime":348.99,"body":"And if you don't know where"},{"speaker":"Morgan Franklin","startTime":348.99,"endTime":352.65,"body":"you're starting, you don't know"},{"speaker":"Morgan Franklin","startTime":348.99,"endTime":352.65,"body":"where you need to go. So the"},{"speaker":"Morgan Franklin","startTime":352.65,"endTime":355.59,"body":"first thing is open up your"},{"speaker":"Morgan Franklin","startTime":352.65,"endTime":355.59,"body":"podcast hosting sites. So that's"},{"speaker":"Morgan Franklin","startTime":355.59,"endTime":359.49,"body":"going to be Buzzsprout, pod"},{"speaker":"Morgan Franklin","startTime":355.59,"endTime":359.49,"body":"bean, Lisbon, whatever you use,"},{"speaker":"Morgan Franklin","startTime":359.76,"endTime":362.76,"body":"and look at how many downloads"},{"speaker":"Morgan Franklin","startTime":359.76,"endTime":362.76,"body":"that you've got this month,"},{"speaker":"Morgan Franklin","startTime":362.97,"endTime":367.35,"body":"write down that total number of"},{"speaker":"Morgan Franklin","startTime":362.97,"endTime":367.35,"body":"downloads for the month. Now"},{"speaker":"Morgan Franklin","startTime":367.38,"endTime":371.34,"body":"compared to last month? Is it"},{"speaker":"Morgan Franklin","startTime":367.38,"endTime":371.34,"body":"more? Or is it less? Write this"},{"speaker":"Morgan Franklin","startTime":371.34,"endTime":374.91,"body":"down? And then write down what"},{"speaker":"Morgan Franklin","startTime":371.34,"endTime":374.91,"body":"your best performing episode was"},{"speaker":"Morgan Franklin","startTime":374.91,"endTime":379.38,"body":"for the last month? How many"},{"speaker":"Morgan Franklin","startTime":374.91,"endTime":379.38,"body":"downloads did it get? Why do you"},{"speaker":"Morgan Franklin","startTime":379.38,"endTime":382.59,"body":"think it was your best"},{"speaker":"Morgan Franklin","startTime":379.38,"endTime":382.59,"body":"performing episode? How can you"},{"speaker":"Morgan Franklin","startTime":382.59,"endTime":387.09,"body":"create more content like that"},{"speaker":"Morgan Franklin","startTime":382.59,"endTime":387.09,"body":"episode? See where I'm going"},{"speaker":"Morgan Franklin","startTime":387.09,"endTime":389.4,"body":"with all this? After that,"},{"speaker":"Morgan Franklin","startTime":387.09,"endTime":389.4,"body":"you're going to look at your"},{"speaker":"Morgan Franklin","startTime":389.4,"endTime":393.24,"body":"three best performing episodes"},{"speaker":"Morgan Franklin","startTime":389.4,"endTime":393.24,"body":"of all time and answer these"},{"speaker":"Morgan Franklin","startTime":393.24,"endTime":398.01,"body":"questions for me, what do these"},{"speaker":"Morgan Franklin","startTime":393.24,"endTime":398.01,"body":"episodes have in common? Why do"},{"speaker":"Morgan Franklin","startTime":398.01,"endTime":401.31,"body":"I think my audience is"},{"speaker":"Morgan Franklin","startTime":398.01,"endTime":401.31,"body":"connecting with these episodes?"},{"speaker":"Morgan Franklin","startTime":401.31,"endTime":405.87,"body":"Specifically? How can I create"},{"speaker":"Morgan Franklin","startTime":401.31,"endTime":405.87,"body":"another episode this month that"},{"speaker":"Morgan Franklin","startTime":405.87,"endTime":409.47,"body":"shares a characteristic with one"},{"speaker":"Morgan Franklin","startTime":405.87,"endTime":409.47,"body":"of these episodes? And what"},{"speaker":"Morgan Franklin","startTime":409.47,"endTime":413.7,"body":"could that be? Lastly, my goal"},{"speaker":"Morgan Franklin","startTime":409.47,"endTime":413.7,"body":"for this month is to get in"},{"speaker":"Morgan Franklin","startTime":413.7,"endTime":416.82,"body":"certain number of downloads"},{"speaker":"Morgan Franklin","startTime":413.7,"endTime":416.82,"body":"here, number of downloads on my"},{"speaker":"Morgan Franklin","startTime":416.82,"endTime":420.45,"body":"podcast. Like I said earlier,"},{"speaker":"Morgan Franklin","startTime":416.82,"endTime":420.45,"body":"I'd make this a percentage of"},{"speaker":"Morgan Franklin","startTime":420.45,"endTime":423.54,"body":"the number of downloads, and"},{"speaker":"Morgan Franklin","startTime":420.45,"endTime":423.54,"body":"keep that pretty streamlined"},{"speaker":"Morgan Franklin","startTime":423.54,"endTime":427.56,"body":"every month. So maybe you have"},{"speaker":"Morgan Franklin","startTime":423.54,"endTime":427.56,"body":"1000 downloads this month. So"},{"speaker":"Morgan Franklin","startTime":427.56,"endTime":431.37,"body":"next month, if you're trying to"},{"speaker":"Morgan Franklin","startTime":427.56,"endTime":431.37,"body":"look at a growth of 10%, you'd"},{"speaker":"Morgan Franklin","startTime":431.37,"endTime":436.59,"body":"multiply 1000. by point one, add"},{"speaker":"Morgan Franklin","startTime":431.37,"endTime":436.59,"body":"those figures together and your"},{"speaker":"Morgan Franklin","startTime":436.59,"endTime":441.57,"body":"goal for this month will be"},{"speaker":"Morgan Franklin","startTime":436.59,"endTime":441.57,"body":"1100. After that I want you to"},{"speaker":"Morgan Franklin","startTime":441.57,"endTime":445.38,"body":"get on two free websites. 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And your"},{"speaker":"Morgan Franklin","startTime":458.49,"endTime":461.46,"body":"listening score, which is"},{"speaker":"Morgan Franklin","startTime":461.49,"endTime":465.6,"body":"allegedly the consumption rate"},{"speaker":"Morgan Franklin","startTime":461.49,"endTime":465.6,"body":"of your episodes. I've had some"},{"speaker":"Morgan Franklin","startTime":465.6,"endTime":469.44,"body":"serious questions about listen"},{"speaker":"Morgan Franklin","startTime":465.6,"endTime":469.44,"body":"notes overall and how they get"},{"speaker":"Morgan Franklin","startTime":469.44,"endTime":472.2,"body":"these numbers and percentages."},{"speaker":"Morgan Franklin","startTime":469.44,"endTime":472.2,"body":"But that's an episode for"},{"speaker":"Morgan Franklin","startTime":472.2,"endTime":475.98,"body":"another day. Overall, this"},{"speaker":"Morgan Franklin","startTime":472.2,"endTime":475.98,"body":"website is recognized as the"},{"speaker":"Morgan Franklin","startTime":475.98,"endTime":480.06,"body":"ranking standard amongst many"},{"speaker":"Morgan Franklin","startTime":475.98,"endTime":480.06,"body":"podcasters like I said, so do I"},{"speaker":"Morgan Franklin","startTime":480.06,"endTime":484.14,"body":"find it to be 100% accurate? No,"},{"speaker":"Morgan Franklin","startTime":480.06,"endTime":484.14,"body":"but we're working with what we"},{"speaker":"Morgan Franklin","startTime":484.14,"endTime":487.92,"body":"have. The next is"},{"speaker":"Morgan Franklin","startTime":484.14,"endTime":487.92,"body":"charitable.com. This website is"},{"speaker":"Morgan Franklin","startTime":487.92,"endTime":491.19,"body":"incredibly finicky and annoying."},{"speaker":"Morgan Franklin","startTime":487.92,"endTime":491.19,"body":"I just want to say that before"},{"speaker":"Morgan Franklin","startTime":491.19,"endTime":494.49,"body":"we really get into it, don't pay"},{"speaker":"Morgan Franklin","startTime":491.19,"endTime":494.49,"body":"for it. There are way better"},{"speaker":"Morgan Franklin","startTime":494.49,"endTime":497.85,"body":"ranking and tracking websites"},{"speaker":"Morgan Franklin","startTime":494.49,"endTime":497.85,"body":"out there. This one will just"},{"speaker":"Morgan Franklin","startTime":497.85,"endTime":501.24,"body":"tell you if you are ranking on"},{"speaker":"Morgan Franklin","startTime":497.85,"endTime":501.24,"body":"any Apple podcasts, hearts for"},{"speaker":"Morgan Franklin","startTime":501.24,"endTime":504.63,"body":"free, and that's the reason that"},{"speaker":"Morgan Franklin","startTime":501.24,"endTime":504.63,"body":"we're doing it. Also, if anyone"},{"speaker":"Morgan Franklin","startTime":504.63,"endTime":507.66,"body":"from charitable is listening to"},{"speaker":"Morgan Franklin","startTime":504.63,"endTime":507.66,"body":"this, please send me an email, I"},{"speaker":"Morgan Franklin","startTime":507.66,"endTime":509.97,"body":"would love to help with your"},{"speaker":"Morgan Franklin","startTime":507.66,"endTime":509.97,"body":"user interface to create a"},{"speaker":"Morgan Franklin","startTime":509.97,"endTime":513.99,"body":"website that people can actually"},{"speaker":"Morgan Franklin","startTime":509.97,"endTime":513.99,"body":"bear to use. But for now, it is"},{"speaker":"Morgan Franklin","startTime":513.99,"endTime":519.45,"body":"free. So from chargeable and"},{"speaker":"Morgan Franklin","startTime":513.99,"endTime":519.45,"body":"listen notes write down what"},{"speaker":"Morgan Franklin","startTime":519.45,"endTime":524.55,"body":"your global rankings are. If you"},{"speaker":"Morgan Franklin","startTime":519.45,"endTime":524.55,"body":"don't see one you are not yet"},{"speaker":"Morgan Franklin","startTime":524.55,"endTime":528.3,"body":"globally ranked. So that is a"},{"speaker":"Morgan Franklin","startTime":524.55,"endTime":528.3,"body":"great long term goal to set for"},{"speaker":"Morgan Franklin","startTime":528.3,"endTime":531.66,"body":"yourself. If you are go ahead"},{"speaker":"Morgan Franklin","startTime":528.3,"endTime":531.66,"body":"and write down what your"},{"speaker":"Morgan Franklin","startTime":531.66,"endTime":535.86,"body":"listening score is the global"},{"speaker":"Morgan Franklin","startTime":531.66,"endTime":535.86,"body":"ranking in the Listen score will"},{"speaker":"Morgan Franklin","startTime":535.86,"endTime":539.4,"body":"both be on listen notes. Again,"},{"speaker":"Morgan Franklin","startTime":535.86,"endTime":539.4,"body":"if you are not ranked, you will"},{"speaker":"Morgan Franklin","startTime":539.4,"endTime":543.36,"body":"not have a listen score. Write"},{"speaker":"Morgan Franklin","startTime":539.4,"endTime":543.36,"body":"down any rankings that you have"},{"speaker":"Morgan Franklin","startTime":543.36,"endTime":546.84,"body":"on charitable, what they are,"},{"speaker":"Morgan Franklin","startTime":543.36,"endTime":546.84,"body":"what country they're in. If you"},{"speaker":"Morgan Franklin","startTime":546.84,"endTime":549.57,"body":"don't see any you are not"},{"speaker":"Morgan Franklin","startTime":546.84,"endTime":549.57,"body":"ranking, don't let this get you"},{"speaker":"Morgan Franklin","startTime":549.57,"endTime":553.98,"body":"down. Let it be an opportunity"},{"speaker":"Morgan Franklin","startTime":549.57,"endTime":553.98,"body":"for you to set a goal that you"},{"speaker":"Morgan Franklin","startTime":553.98,"endTime":557.31,"body":"are ranking. We all have to"},{"speaker":"Morgan Franklin","startTime":553.98,"endTime":557.31,"body":"start somewhere. You're going to"},{"speaker":"Morgan Franklin","startTime":557.31,"endTime":561.87,"body":"do this every first day of the"},{"speaker":"Morgan Franklin","startTime":557.31,"endTime":561.87,"body":"month, every month. Go ahead,"},{"speaker":"Morgan Franklin","startTime":562.02,"endTime":564.75,"body":"file it away, keep it so that"},{"speaker":"Morgan Franklin","startTime":562.02,"endTime":564.75,"body":"you can review it and you can"},{"speaker":"Morgan Franklin","startTime":564.75,"endTime":568.32,"body":"look at your progress month over"},{"speaker":"Morgan Franklin","startTime":564.75,"endTime":568.32,"body":"month. There is nothing more"},{"speaker":"Morgan Franklin","startTime":568.32,"endTime":571.02,"body":"satisfying there is nothing that"},{"speaker":"Morgan Franklin","startTime":568.32,"endTime":571.02,"body":"is going to jazz you up more"},{"speaker":"Morgan Franklin","startTime":571.11,"endTime":575.43,"body":"than seeing how your podcast is"},{"speaker":"Morgan Franklin","startTime":571.11,"endTime":575.43,"body":"actually growing. But in the"},{"speaker":"Morgan Franklin","startTime":575.43,"endTime":577.95,"body":"meantime, along the way, I want"},{"speaker":"Morgan Franklin","startTime":575.43,"endTime":577.95,"body":"you to start a note in your"},{"speaker":"Morgan Franklin","startTime":577.95,"endTime":580.8,"body":"phone or a document on your"},{"speaker":"Morgan Franklin","startTime":577.95,"endTime":580.8,"body":"computer or just write it down"},{"speaker":"Morgan Franklin","startTime":580.8,"endTime":584.19,"body":"on a piece of paper. Every"},{"speaker":"Morgan Franklin","startTime":580.8,"endTime":584.19,"body":"positive thing someone says"},{"speaker":"Morgan Franklin","startTime":584.19,"endTime":588.27,"body":"about your podcast or a way that"},{"speaker":"Morgan Franklin","startTime":584.19,"endTime":588.27,"body":"your podcast has helped them. So"},{"speaker":"Morgan Franklin","startTime":588.3,"endTime":591.93,"body":"anytime you get a comment"},{"speaker":"Morgan Franklin","startTime":588.3,"endTime":591.93,"body":"anytime you get a DM anything,"},{"speaker":"Morgan Franklin","startTime":592.17,"endTime":596.04,"body":"anything anyone has to say to"},{"speaker":"Morgan Franklin","startTime":592.17,"endTime":596.04,"body":"you go ahead and write it down"},{"speaker":"Morgan Franklin","startTime":596.04,"endTime":599.34,"body":"with the date and exactly what"},{"speaker":"Morgan Franklin","startTime":596.04,"endTime":599.34,"body":"they said and who they are. I"},{"speaker":"Morgan Franklin","startTime":599.34,"endTime":601.35,"body":"started doing this When I was"},{"speaker":"Morgan Franklin","startTime":599.34,"endTime":601.35,"body":"working in a corporate job,"},{"speaker":"Morgan Franklin","startTime":601.35,"endTime":604.44,"body":"because sometimes like having a"},{"speaker":"Morgan Franklin","startTime":601.35,"endTime":604.44,"body":"podcast at corporate job can"},{"speaker":"Morgan Franklin","startTime":604.44,"endTime":607.95,"body":"feel very defeating, it can feel"},{"speaker":"Morgan Franklin","startTime":604.44,"endTime":607.95,"body":"like no one is listening, and"},{"speaker":"Morgan Franklin","startTime":607.95,"endTime":611.4,"body":"you were just screaming into the"},{"speaker":"Morgan Franklin","startTime":607.95,"endTime":611.4,"body":"void. So even if your mom just"},{"speaker":"Morgan Franklin","startTime":611.4,"endTime":614.25,"body":"says, Honey, you're doing a"},{"speaker":"Morgan Franklin","startTime":611.4,"endTime":614.25,"body":"great job, I love your podcast,"},{"speaker":"Morgan Franklin","startTime":614.4,"endTime":618.21,"body":"I want you to take a moment and"},{"speaker":"Morgan Franklin","startTime":614.4,"endTime":618.21,"body":"write it down. Because these are"},{"speaker":"Morgan Franklin","startTime":618.33,"endTime":621.57,"body":"the things that are going to"},{"speaker":"Morgan Franklin","startTime":618.33,"endTime":621.57,"body":"keep you going when the going"},{"speaker":"Morgan Franklin","startTime":621.57,"endTime":624.69,"body":"gets tough. earlier in the"},{"speaker":"Morgan Franklin","startTime":621.57,"endTime":624.69,"body":"episode I mentioned, it was"},{"speaker":"Morgan Franklin","startTime":624.69,"endTime":629.04,"body":"important to have challenging,"},{"speaker":"Morgan Franklin","startTime":624.69,"endTime":629.04,"body":"but actionable goals. 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You can have big goals"},{"speaker":"Morgan Franklin","startTime":641.85,"endTime":645.96,"body":"for your podcast, and I hope"},{"speaker":"Morgan Franklin","startTime":645.96,"endTime":650.16,"body":"that you do I pray that you do"},{"speaker":"Morgan Franklin","startTime":645.96,"endTime":650.16,"body":"that they need to be achievable,"},{"speaker":"Morgan Franklin","startTime":650.37,"endTime":654.36,"body":"you can have a goal to make $1"},{"speaker":"Morgan Franklin","startTime":650.37,"endTime":654.36,"body":"million in revenue this year for"},{"speaker":"Morgan Franklin","startTime":654.36,"endTime":658.2,"body":"monetizing your show. But if you"},{"speaker":"Morgan Franklin","startTime":654.36,"endTime":658.2,"body":"only have 10 listeners, the"},{"speaker":"Morgan Franklin","startTime":658.2,"endTime":662.13,"body":"achievability of that goal"},{"speaker":"Morgan Franklin","startTime":658.2,"endTime":662.13,"body":"without some major luck, or"},{"speaker":"Morgan Franklin","startTime":662.16,"endTime":666.24,"body":"divine intervention is pretty"},{"speaker":"Morgan Franklin","startTime":662.16,"endTime":666.24,"body":"unlikely. So make sure your"},{"speaker":"Morgan Franklin","startTime":666.24,"endTime":669.21,"body":"goals are relevant to your"},{"speaker":"Morgan Franklin","startTime":666.24,"endTime":669.21,"body":"current situation in the you're"},{"speaker":"Morgan Franklin","startTime":669.21,"endTime":673.74,"body":"able to enforce specific steps"},{"speaker":"Morgan Franklin","startTime":669.21,"endTime":673.74,"body":"to get you there. 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Instead of saying"},{"speaker":"Morgan Franklin","startTime":676.02,"endTime":679.5,"body":"you want a sponsor for your"},{"speaker":"Morgan Franklin","startTime":679.5,"endTime":684.54,"body":"show, by the end of the year,"},{"speaker":"Morgan Franklin","startTime":679.5,"endTime":684.54,"body":"say you will reach out to 10"},{"speaker":"Morgan Franklin","startTime":684.54,"endTime":689.55,"body":"potential sponsors every month,"},{"speaker":"Morgan Franklin","startTime":684.54,"endTime":689.55,"body":"until the end of 2024 with the"},{"speaker":"Morgan Franklin","startTime":689.55,"endTime":693.63,"body":"intention of getting at least"},{"speaker":"Morgan Franklin","startTime":689.55,"endTime":693.63,"body":"two sponsorship opportunities"},{"speaker":"Morgan Franklin","startTime":693.66,"endTime":698.55,"body":"that are over $500 each. That"},{"speaker":"Morgan Franklin","startTime":693.66,"endTime":698.55,"body":"way you have specific steps,"},{"speaker":"Morgan Franklin","startTime":698.82,"endTime":702.06,"body":"reaching out to 10 potential"},{"speaker":"Morgan Franklin","startTime":698.82,"endTime":702.06,"body":"sponsors, right, you're able to"},{"speaker":"Morgan Franklin","startTime":702.06,"endTime":705.39,"body":"measure if you've been able to"},{"speaker":"Morgan Franklin","startTime":702.06,"endTime":705.39,"body":"do that task or not. If you were"},{"speaker":"Morgan Franklin","startTime":705.39,"endTime":709.86,"body":"able to secure to sponsorships"},{"speaker":"Morgan Franklin","startTime":705.39,"endTime":709.86,"body":"that were at least $500. 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It's relevant"},{"speaker":"Morgan Franklin","startTime":716.91,"endTime":720.78,"body":"to your objective of making"},{"speaker":"Morgan Franklin","startTime":720.78,"endTime":724.26,"body":"money to keep the podcast going."},{"speaker":"Morgan Franklin","startTime":720.78,"endTime":724.26,"body":"So see what I did there, we kind"},{"speaker":"Morgan Franklin","startTime":724.26,"endTime":726.66,"body":"of changed a little bit from"},{"speaker":"Morgan Franklin","startTime":724.26,"endTime":726.66,"body":"just saying, oh, I want a"},{"speaker":"Morgan Franklin","startTime":726.66,"endTime":729.75,"body":"sponsor, two. This is what I'm"},{"speaker":"Morgan Franklin","startTime":726.66,"endTime":729.75,"body":"going to do. This is how I'm"},{"speaker":"Morgan Franklin","startTime":729.75,"endTime":732.18,"body":"going to make it happen. And"},{"speaker":"Morgan Franklin","startTime":729.75,"endTime":732.18,"body":"this is how I'm going to measure"},{"speaker":"Morgan Franklin","startTime":732.18,"endTime":735.54,"body":"the way that I'm making it"},{"speaker":"Morgan Franklin","startTime":732.18,"endTime":735.54,"body":"happen. Just saying your random"},{"speaker":"Morgan Franklin","startTime":735.54,"endTime":737.91,"body":"thing that you want for your"},{"speaker":"Morgan Franklin","startTime":735.54,"endTime":737.91,"body":"podcast. For example, having a"},{"speaker":"Morgan Franklin","startTime":737.91,"endTime":741.51,"body":"sponsor is so vague and"},{"speaker":"Morgan Franklin","startTime":737.91,"endTime":741.51,"body":"unmotivated. Because there's no"},{"speaker":"Morgan Franklin","startTime":741.51,"endTime":744.87,"body":"way to track the progress or"},{"speaker":"Morgan Franklin","startTime":741.51,"endTime":744.87,"body":"hold yourself accountable or"},{"speaker":"Morgan Franklin","startTime":744.87,"endTime":747.48,"body":"really even know if you're going"},{"speaker":"Morgan Franklin","startTime":744.87,"endTime":747.48,"body":"to be able to get the end"},{"speaker":"Morgan Franklin","startTime":747.48,"endTime":751.62,"body":"result. In my experience, the"},{"speaker":"Morgan Franklin","startTime":747.48,"endTime":751.62,"body":"majority of podcasters want to"},{"speaker":"Morgan Franklin","startTime":751.62,"endTime":755.28,"body":"quit their podcast because they"},{"speaker":"Morgan Franklin","startTime":751.62,"endTime":755.28,"body":"feel like it isn't working quote"},{"speaker":"Morgan Franklin","startTime":755.28,"endTime":759.06,"body":"unquote, it isn't working. 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No matter what"},{"speaker":"Morgan Franklin","startTime":766.35,"endTime":770.04,"body":"phase of your podcasting journey"},{"speaker":"Morgan Franklin","startTime":770.04,"endTime":772.29,"body":"that you're in, whether you're"},{"speaker":"Morgan Franklin","startTime":770.04,"endTime":772.29,"body":"thinking about starting a"},{"speaker":"Morgan Franklin","startTime":772.29,"endTime":775.56,"body":"podcast, or you have 10"},{"speaker":"Morgan Franklin","startTime":772.29,"endTime":775.56,"body":"episodes, or you have 1000"},{"speaker":"Morgan Franklin","startTime":775.56,"endTime":779.79,"body":"episodes, you need to know what"},{"speaker":"Morgan Franklin","startTime":775.56,"endTime":779.79,"body":"success looks like for this"},{"speaker":"Morgan Franklin","startTime":779.79,"endTime":784.32,"body":"podcast, or it's never really"},{"speaker":"Morgan Franklin","startTime":779.79,"endTime":784.32,"body":"going to evolve past the point"},{"speaker":"Morgan Franklin","startTime":784.32,"endTime":788.07,"body":"that it's currently at. Again,"},{"speaker":"Morgan Franklin","startTime":784.32,"endTime":788.07,"body":"if you can't measure it, you"},{"speaker":"Morgan Franklin","startTime":788.07,"endTime":792.87,"body":"can't manage it. So just feeling"},{"speaker":"Morgan Franklin","startTime":788.07,"endTime":792.87,"body":"good about your podcast isn't"},{"speaker":"Morgan Franklin","startTime":792.87,"endTime":797.91,"body":"really a goal. people liking it"},{"speaker":"Morgan Franklin","startTime":792.87,"endTime":797.91,"body":"isn't really a goal. 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And how are you going"},{"speaker":"Morgan Franklin","startTime":855.971,"endTime":859.69,"body":"to position it to get those"},{"speaker":"Morgan Franklin","startTime":859.754,"endTime":863.217,"body":"results? Wow. So I know this"},{"speaker":"Morgan Franklin","startTime":859.754,"endTime":863.217,"body":"episode has been a lot of"},{"speaker":"Morgan Franklin","startTime":863.281,"endTime":867.0,"body":"information. And you might be"},{"speaker":"Morgan Franklin","startTime":863.281,"endTime":867.0,"body":"feeling a little overwhelmed"},{"speaker":"Morgan Franklin","startTime":867.064,"endTime":870.847,"body":"right now. Or maybe you're"},{"speaker":"Morgan Franklin","startTime":867.064,"endTime":870.847,"body":"feeling super motivated, but you"},{"speaker":"Morgan Franklin","startTime":870.911,"endTime":874.374,"body":"aren't sure where to start"},{"speaker":"Morgan Franklin","startTime":870.911,"endTime":874.374,"body":"because this has been a lot"},{"speaker":"Morgan Franklin","startTime":874.438,"endTime":878.413,"body":"right. 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Small"},{"speaker":"Morgan Franklin","startTime":889.955,"endTime":893.738,"body":"consistent effort over time"},{"speaker":"Morgan Franklin","startTime":889.955,"endTime":893.738,"body":"leads to the greatest outcomes."},{"speaker":"Morgan Franklin","startTime":893.803,"endTime":897.073,"body":"You can do this. There is"},{"speaker":"Morgan Franklin","startTime":893.803,"endTime":897.073,"body":"nothing special about the"},{"speaker":"Morgan Franklin","startTime":897.137,"endTime":901.112,"body":"podcasters you want to be like"},{"speaker":"Morgan Franklin","startTime":897.137,"endTime":901.112,"body":"other than they stuck to it And"},{"speaker":"Morgan Franklin","startTime":901.176,"endTime":903.87,"body":"they took the small steps, and"},{"speaker":"Morgan Franklin","startTime":901.176,"endTime":903.87,"body":"so can you."},{"speaker":"Morgan Franklin","startTime":903.87,"endTime":906.788,"body":"Hey, thank you so much for"},{"speaker":"Morgan Franklin","startTime":903.87,"endTime":906.788,"body":"joining me on this episode. If"},{"speaker":"Morgan Franklin","startTime":906.839,"endTime":909.912,"body":"you enjoyed the podcast and"},{"speaker":"Morgan Franklin","startTime":906.839,"endTime":909.912,"body":"you'd like to hear more episodes"},{"speaker":"Morgan Franklin","startTime":909.963,"endTime":912.677,"body":"like this one, go ahead and"},{"speaker":"Morgan Franklin","startTime":909.963,"endTime":912.677,"body":"subscribe to the show new"},{"speaker":"Morgan Franklin","startTime":912.728,"endTime":915.544,"body":"episodes air every Monday"},{"speaker":"Morgan Franklin","startTime":912.728,"endTime":915.544,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":915.596,"endTime":918.822,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":915.596,"endTime":918.822,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":918.873,"endTime":921.996,"body":"podcasters will you leave me a"},{"speaker":"Morgan Franklin","startTime":918.873,"endTime":921.996,"body":"five star review? It helps the"},{"speaker":"Morgan Franklin","startTime":922.048,"endTime":925.12,"body":"show rank higher in the charts"},{"speaker":"Morgan Franklin","startTime":922.048,"endTime":925.12,"body":"and brings more entrepreneurs"},{"speaker":"Morgan Franklin","startTime":925.171,"endTime":928.5,"body":"the information they need to"},{"speaker":"Morgan Franklin","startTime":925.171,"endTime":928.5,"body":"start making money on their podcast."}]}