Press Play: Video Marketing Leaders

In this episode of the Press Play Podcast, Derek Gerber sits down with Bradley Riesenberg, the Sponsorship Development Manager for the Hoag Classic. Bradley is in charge of all of the fundraising and sales initiatives for the event, which makes massive donations to charities in the community and scholarship funds. In short, Bradley is well versed in selling advertisements to brands that are looking to make an impact in their community. He and Derek discuss how brands can reimagine their approach to storytelling to promote themselves better, the ins and outs of TV ad sales, and what it really looks like to sell sponsorship packages for a PGA Tour event. Check it out!

Show Notes

Shownotes 
(0:34) Introducing Bradley Riesenberg 
(8:51) Using video to take the Hoag Classic to the next level 
(16:35) Reimagining how we approach storytelling 
(19:31) The ins and outs of TV ad sales 
(21:57) What’s next for Bradley and the Hoag Classic? 

Links 
Derek Gerber 
Bradley Riesenberg 

Quotes 
“Most tournaments on the PGA Tour, Korn Ferry, and PGA Tour Champions, they have some cause behind them that they are raising money for in their communities. So that’s why our events are so important to the communities because we really do generate all that community engagement and infuse that money into our communities." (6:26) 
“The first thing is that it has to be authentic. So all of the branding and community engagement is kind of for not if there’s no thought behind that.” (17:01) 
“There are a million different ways for you to build value into your brand perception, awareness, loyalty, and legitimacy without ever trying to have to say ‘buy this.’” (18:38) 

What is Press Play: Video Marketing Leaders?

Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.