The STRONG Roofer™ w/ Adam Bensman

“They were $2,500 more expensive, and I still lost the sale…”

Why?

Because the other guy offered 12-month same-as-cash financing.

And he didn't.

He thought they were a "cash buyer" because of how they looked...

(That prejudgment cost him big time).

See, financing will make or break your sales.

Especially in the 2025 economy.

Sadly, a lot of roofing sales pros are making these 3 massive financing mistakes.

And it's costing them deals they should've won.

Learn what they are and how to fix it in this new video.

I brought in my friend Chris (an OG in the financing world since 1993) to spill the secrets.

Fun fact: He helped Beacon grow from $2.7M to $37M a month using these exact strategies.

Share this with your team before they lose another deal to someone who knows how to offer financing the right way.

Because in 2025, you're not in the roofing business...

You're in the financing business.

P.S. It took me 10 months, 3,196 comments, hosting ~140 live training sessions, a 3-day event, and working with ~340 roofing companies to figure out who I am, the future of RSRA, and who should NOT be involved. I’m pushing myself harder than ever before to provide even more value, build deep relationships, and help over 600 roofing companies make 2025 the best year of their lives. If you want to join us on this journey, read this personal letter I wrote for you: https://go.rsra.org/join-podcast

=============
FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)
https://go.rsra.org/join-podcast

GET MY BOOK
https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB
https://secure.rsra.org/find-a-job 

CONTACT
Email: help@roofstrategist.com
Call/Text: 303-222-7133

FOLLOW ADAM BENSMAN
https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw
https://www.facebook.com/adam.bensman/   
https://www.facebook.com/RoofStrategist/ 
https://www.instagram.com/roofstrategist/ 
https://www.tiktok.com/@roofstrategist 
https://www.linkedin.com/in/roofstrategist/

#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.