Fraser Yachts is the world's leading yachting company. Anders Kurtén, CEO of Fraser Yachts joins Scott Kerr to talk about why the luxury superyacht market is experiencing continued growth, the strong and sustained appetite for larger yachts, expectations of the younger generation of superyacht owners, and how the 78-year-old company stays relevant in a highly competitive field. Anders also discusses what's driving the latest yacht design trends, the surge of luxury fashion brands partnering with yacht manufacturers, Fraser's highly regarded business intelligence team, and the measurable steps the company takes to reduce its environmental impact. Plus: How wealthy superyacht buyer are dealing with tariffs.
Featuring: Anders Kurtén, CEO of Fraser Yachts (fraseryachts.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.
Want to get in touch? Email us, scott@silvertoneconsulting.com