Swim Against The Tide

In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. 

Nick explains how he took learnings from being on the front line of hospitality industry in the heady West End bar scene, and the importance of team sports, to build his career and develop into an effective and inspirational leader.

He discusses the importance of understanding consumer behaviour, the challenges faced during the COVID-19 pandemic, and the decision become part of much bigger, global organisation.

Nick emphasizes the significance of building a diverse team and company culture, as well as the lessons learned throughout his career.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.