This story was originally published on HackerNoon at:
https://hackernoon.com/serp-features-unveiled-maximizing-visibility-in-todays-competitive-search-landscape.
If you’re wondering how these results are presented, the answer lies in a multitude of search engine results page (SERP) features.
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Designed to enhance the online user’s search experience, Google’s SERP features are, in a sense, Google results on steroids. They are specifically tailored to an individual’s search query.
Their aim is to present them with the most relevant information by limiting the amount of searching and the number of clicks a user has to make to receive their intended result or answer to a query.