Leo Pareja Unfiltered

➡️ Access ALL FREE business resources, episode blueprints, and exclusive content from past episodes: https://stan.store/leopareja

Chris Heller role-played for a week before his first listing appointment—and still got rejected. From college sophomore to Keller Williams CEO, he reveals the counterintuitive truth: stop faking experience and own what you are. His first listing came from calling a for-sale-by-owner six times until they said yes. After 40 years of public highs and lows, he shares why "sharp elbows" aren't worth it and why most agents practice at the game instead of before it. His rule: only be around people who give you energy, not vampires who take it.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/chrisheller/
Company: President at OJLabs

➡️ Timestamps

00:00 The Rookie Who Wouldn't Take No
02:32 "My Brother's Brother-in-Law Still Didn't Hire Me"
03:07 Six Calls to a For-Sale-By-Owner
04:20 "You're Going to Be My First Client"
05:18 The Pink Elephant Strategy
07:14 "The Internet Will End All Agents" (Wrong)
08:22 Why Agents Fail: Doing Everything, Mastering Nothing
09:37 Most Agents Never Invest in Skills
10:29 "One of You is the Best Negotiator, One is the Worst"
11:49 50 Conversations vs 50 Better Conversations
12:47 "Practice Forever or Retire"
13:49 "My Elbows Weren't Sharp Enough"
14:54 8,000 Calories Burned on Bullshit
16:06 Energy Vampires vs Energy Givers
17:22 "Don't Let Anyone Rob You of Your Joy"
18:31 Commitment vs Attachment

➡️ Connect With Leo Pareja

LinkedIn: https://linkedin.com/in/leopareja/
Instagram: https://instagram.com/leopareja/
Podcast: https://www.youtube.com/@leo.pareja

What is Leo Pareja Unfiltered?

Welcome to Pareja Unfiltered, where host Leo Pareja explores what it takes to lead, grow, and win.

Leo built companies and led tens of thousands of agents as CEO of eXp Realty (NASDAQ: EXPI). He's learned the difference between good and great isn't what you know—it's how you think, adapt, and inspire others.

Real strategies for real leaders, featuring CEOs, founders, and game-changers who've been in the trenches. This is podcast for leaders ready to stop playing small and start playing to win.