Work Less, Earn More

Listen to your audience!


It's some of the most popular marketing advice out there. 


We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.


So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.


Listen to the full episode to hear:


  • The biggest mistake people make when they listen too closely to their audience
  • Why you DO want to listen to your audience when it comes to validating your ideas
  • How to balance what the market wants and what you’re passionate about so you can make a living doing work you love


Learn more about Gillian:

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!