2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 35 Season 5

S05 EP35: Leveraging Personalised Push Notifications in eCommerce

S05 EP35: Leveraging Personalised Push Notifications in eCommerceS05 EP35: Leveraging Personalised Push Notifications in eCommerce

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On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years. The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni-channel marketing approach. In the past few episodes, we have covered many of these marketing channels. Today, we talk all about Push notifications, and who better to learn from than the biggest player in the business. Josh shares insights and some do’s & don’ts about using Push notifications for marketing and branding. You will get to hear about the enormous potential of Push notifications - so enormous that OneSignal’s  founders pivoted to this business after launching as a mobile game studio! OneSignal has over 1 million customer companies (!), and Josh shares some very useful nuggets and best practices learned from their experience. So whether you already use push notifications or are curious on how to get started, be sure to catch this episode! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

Show Notes

On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years.

The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni-channel marketing approach. In the past few episodes, we have covered many of these marketing channels. Today, we talk all about Push notifications, and who better to learn from than the biggest player in the business.

Josh shares insights and some do’s & don’ts about using Push notifications for marketing and branding. You will get to hear about the enormous potential of Push notifications - so enormous that OneSignal’s  founders pivoted to this business after launching as a mobile game studio!

OneSignal has over 1 million customer companies (!), and Josh shares some very useful nuggets and best practices learned from their experience. So whether you already use push notifications or are curious on how to get started, be sure to catch this episode!

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SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

★ Support this podcast ★

Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce