How This 100M+ Brand Experiments With Customer Acquisition #443

Imagine what it would take to bring your business from $6M just 6 years ago to $100M+. Lots of experimentation. And on today’s episode Connor MacDonald, CMO of wallet brand, The Ridge, shares which channels they’re continuing to invest in and why one of their biggest advantages is being able to fail. Plus, you’ll find out why the post-purchase experience is the perfect place to keep your foot on the gas.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Connor on Twitter
• Check out Ridge
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Check out Privy Masterclass
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Get your free copy of Ecommerce Marketing Recipes

Ecommerce Marketing School is sponsored by soona and #paid.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.