The Story of Scale

Of the top 100 most valuable brands in America, 85 of them started as personal brands. Disney. JP Morgan. Versace. And yet most founders resist building one. In this episode, Harris and Chad dig into why personal brand matters even if you're trying to scale beyond yourself — and the both/and strategy that lets you do both.

Show Notes

Of the top 100 most valuable brands in America, 85 of them started as personal brands. Disney. JP Morgan. Versace. And yet most founders resist building one. In this episode, Harris and Chad dig into why personal brand matters even if you're trying to scale beyond yourself — and the both/and strategy that lets you do both.

We cover:
  • The difference between a personal brand and a company brand (and why it's messier than you think)
  • Why personal brand accelerates scale — even if you want to build something bigger than you
  • The real reason most founders avoid building a personal brand (hint: it's not about vanity)
  • Chad's journey from helping others build personal brands to finally building his own
  • The trust chain: You have to be known before you can be liked. Liked before you can be trusted.
Whether you're a solopreneur trying to grow or a founder trying to scale past yourself, this one's for you.

🔗 istoria.com/scale

Creators and Guests

Host
Chad Cannon
Business Growth Strategist, Revenue Architect, & Scaling Expert
Host
Harris III
Founder + CEO of Istoria, #1 Bestselling Author, Award-Winning Illusionist, Top-Rated Speaker & Serial Entrepreneur

What is The Story of Scale?

Most business owners hit a ceiling and have no idea why.

The Story of Scale is a conversation between Harris III, a creative entrepreneur who has built businesses across entertainment, events, and coaching, and Chad Cannon, a business growth strategist who has helped companies scale from seven figures into the mid-eight figures. They've been friends for almost 20 years. One is driven by story. The other by numbers. That tension is the whole point.

This isn't for Fortune 500 executives. It's for the founder stuck between $300K and $10M who knows they're capable of more but can't figure out what's in the way. Expect honest conversations, practical frameworks, and stories that make you realize you're not alone.

New episodes every other week.

A production of Istoria Studio. Visit istoria.com/scale for more.