Why Video Is the New Networking Tool & Social Media For Small Business's in 2026 W/ Zac Shull

You are already networking. The question is, are you doing it online?

Zac Shull, Founder of ConnectMe and Pyramid Club member, shares why short-form video has become one of the most powerful tools for business growth. From Instagram to LinkedIn, the way professionals build trust has changed, and video is leading the shift.

Zac explains the psychology behind parasocial relationships and how consistent content keeps you top of mind with clients and peers. He talks about why raw, authentic videos often outperform overproduced content, how to batch a month of clips in just a few hours, and why your personal page deserves more attention than your company page.

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What is People At Pyramid?

People at Pyramid is the weekly Pyramid Club of Philadelphia podcast spotlighting members, their expertise, and the best ways to collaborate.

Each episode introduces a different Pyramid Club member, what they do, who they help, and how to connect for referrals, partnerships, and warm introductions.

If you’re a Philadelphia professional looking to grow relationships inside the Club, subscribe and start meeting the people who can help you build your network and your business.