Creating a Brand - Content, Empathy, and Communication

Felix is an art director and former competitive skier. In this episode, we discuss creating a brand voice and effectively communicating with your audience. This often means embracing new ways of engaging with your audience and meeting customers where they are, which can be difficult for big companies. We talk about companies who do branding and advertising well, and those who do not, and what you can do to reach customers effectively. We also explore the psychology of advertising and the importance of empathy.

Links from the Show:
LinkedIn: Felix Lundqvist

Books: This is not my memoir

Shows: Black Mirror, I know this much is true

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What is Prodity: Product by Design?

Fascinating conversations with founders, leaders, and experts about product management, artificial intelligence (AI), user experience design, technology, and how we can create the best product experiences for users and our businesses.