The Digital Commerce Daily — August 12, 2026
In this episode:
• Live shopping platform Whatnot just doubled its valuation to $20 billion, signalling that Western live commerce is entering its own high-stakes scaling era.
• Liquid I.V. is using Prime Day data as a testing ground to deliberately shift customers from Amazon to its own DTC channel — a playbook every CPG brand should study.
• UK retail sales slowed sharply in July but ecommerce is actively cushioning the blow, making this the clearest live data point yet on digital commerce's role as a structural ballast for British retail.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
What is The Digital Commerce Daily?
Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.