1 00:00:00,000 --> 00:00:06,450 Have you ever felt that nervousness and anxiety when it comes to turning 2 00:00:06,579 --> 00:00:08,569 your camera on and going live? 3 00:00:08,679 --> 00:00:12,250 Or recording video for the internet that you're going to put out there? 4 00:00:12,864 --> 00:00:18,364 So this is the episode for you because today we are talking to Katie Fawkes 5 00:00:18,744 --> 00:00:22,644 of Ecamm and she is going to be talking about her journey from behind 6 00:00:22,644 --> 00:00:27,004 the scenes to the forefront of video podcasting and marketing over at Ecamm. 7 00:00:27,564 --> 00:00:29,844 And it's absolutely inspirational. 8 00:00:30,114 --> 00:00:31,104 So stay tuned. 9 00:00:31,404 --> 00:00:32,074 Stick with us. 10 00:00:32,104 --> 00:00:33,834 Cause you are going to love this episode. 11 00:00:34,824 --> 00:00:35,304 All right. 12 00:00:35,384 --> 00:00:40,024 I am Kendra from kendralosee.com and you've tuned into the invisible 13 00:00:40,024 --> 00:00:43,765 to invincible podcast where passionately driven women in 14 00:00:43,765 --> 00:00:48,184 business share their journeys from hidden gems to industry leaders. 15 00:00:49,274 --> 00:00:53,545 And today, as I mentioned, we have Katie Fawkes and Katie is the director of 16 00:00:53,634 --> 00:00:57,774 marketing over at Ecamm where she gets to work alongside some of the most amazing 17 00:00:57,774 --> 00:01:02,125 live streamers, podcasters, and content creators out there, helping them to reach 18 00:01:02,125 --> 00:01:05,705 their goals, grow their show, grow their business through video and live streaming. 19 00:01:06,074 --> 00:01:11,185 And in addition to heading up Ecamm's marketing team, Katie is the co host 20 00:01:11,185 --> 00:01:15,234 of the video podcast, The Flow, and she's an all around awesome person. 21 00:01:15,294 --> 00:01:17,774 So I'm excited that she's here. 22 00:01:17,824 --> 00:01:19,854 Welcome Katie. 23 00:01:20,854 --> 00:01:21,124 Thanks. 24 00:01:21,565 --> 00:01:22,054 I'm so excited to be here. 25 00:01:22,464 --> 00:01:22,764 I know. 26 00:01:22,994 --> 00:01:23,945 Thanks for being here. 27 00:01:24,314 --> 00:01:28,414 I just want to say before we get started that I interviewed you probably 28 00:01:28,414 --> 00:01:30,084 like two years ago, three years ago. 29 00:01:30,084 --> 00:01:30,504 Yeah. 30 00:01:30,564 --> 00:01:31,145 It's been a while. 31 00:01:31,145 --> 00:01:31,575 Yeah. 32 00:01:31,645 --> 00:01:36,354 For my old show and just even the difference in watching you grow on 33 00:01:36,354 --> 00:01:41,534 video leveling up from then to now is I just love watching your journey. 34 00:01:41,684 --> 00:01:46,354 I love the I love the videos you guys have been doing lately of like the first show 35 00:01:46,354 --> 00:01:49,404 versus now It's absolutely inspirational. 36 00:01:50,504 --> 00:01:56,044 And so one of the things that I think that I run into a lot is people 37 00:01:56,064 --> 00:01:57,754 are afraid to show up on camera. 38 00:01:57,824 --> 00:02:02,574 People are afraid to, especially when you say go live, the amount 39 00:02:02,744 --> 00:02:09,344 of people that I talk to that women in particular that just, hesitate 40 00:02:09,424 --> 00:02:11,644 and get, I can see them shrink. 41 00:02:11,664 --> 00:02:15,724 I can see them get anxious and that anxiety of just like, Oh God, no. 42 00:02:16,724 --> 00:02:17,694 Like, it's amazing. 43 00:02:17,694 --> 00:02:22,084 So can you talk a little bit about your background and how you got from 44 00:02:22,084 --> 00:02:23,744 where you were to where you are today? 45 00:02:24,634 --> 00:02:25,294 Oh my goodness. 46 00:02:25,304 --> 00:02:28,684 So, so yeah, if you, if you're that person who's like, no, I don't 47 00:02:28,684 --> 00:02:29,664 even want to watch this episode. 48 00:02:29,664 --> 00:02:30,624 This episode is scary. 49 00:02:30,634 --> 00:02:32,104 Everything about this is scary. 50 00:02:32,484 --> 00:02:33,794 I was you. 51 00:02:33,844 --> 00:02:39,134 I, I started my career as a copywriter and then moved into the world of social media. 52 00:02:39,174 --> 00:02:45,824 I have always been a behind the Project planner, like, nail it for someone else, 53 00:02:46,314 --> 00:02:51,164 person, and the idea of being on camera at all, I mean, even taking photos 54 00:02:51,164 --> 00:02:56,054 of myself is, is as far away from my personality as it could possibly be. 55 00:02:56,424 --> 00:03:00,964 So it's hilariously ironic that now I spend probably a good 60 percent of my 56 00:03:00,964 --> 00:03:05,119 time, personally and professionally, sitting here, either in my home studio. 57 00:03:05,129 --> 00:03:08,499 Studio or the work studio, but I'm, podcasting or doing podcast 58 00:03:08,519 --> 00:03:12,359 interviews or live streaming or catching up with friends on video. 59 00:03:12,359 --> 00:03:15,679 I, like many of you, I'm in a video centric world these days, 60 00:03:16,239 --> 00:03:18,449 but yeah, I, I distinctly remember. 61 00:03:18,449 --> 00:03:21,339 And I've, I've talked about this a lot on, on LinkedIn and 62 00:03:21,689 --> 00:03:22,939 on my other social platforms. 63 00:03:22,939 --> 00:03:25,059 I, I worked for a company called paint night. 64 00:03:25,744 --> 00:03:29,404 And I ran their their social media marketing program and also local 65 00:03:29,404 --> 00:03:32,344 marketing for all of the individual business owners who are running all 66 00:03:32,344 --> 00:03:33,724 of these events out in the field. 67 00:03:34,164 --> 00:03:38,134 And I needed to do internal training videos. 68 00:03:38,404 --> 00:03:42,904 So like no one was going to see these except for the business owners who I knew. 69 00:03:43,229 --> 00:03:45,559 Really well, there was like a hundred something business owners. 70 00:03:45,809 --> 00:03:51,589 Those are the only people that were gonna see them and I I Kid you not I you know I 71 00:03:51,589 --> 00:03:56,089 had a video out one Videographer standing with a camera in a room that I was had 72 00:03:56,089 --> 00:04:00,189 been in you know a ton of times I knew the information inside and out and every 73 00:04:00,189 --> 00:04:05,974 time the camera came up and he was like, okay and go I couldn't get my name out. 74 00:04:06,324 --> 00:04:07,624 I would like blah blah. 75 00:04:08,404 --> 00:04:09,594 There was swearing. 76 00:04:09,684 --> 00:04:11,094 There was crying. 77 00:04:11,614 --> 00:04:16,934 It got to the point where after like day three of recording, I was like, Can I 78 00:04:16,944 --> 00:04:23,384 write the script and someone prettier, better, more confident can just record it? 79 00:04:23,574 --> 00:04:24,914 Like, does it have to be me? 80 00:04:24,924 --> 00:04:26,164 Because I just couldn't. 81 00:04:26,609 --> 00:04:31,259 I couldn't do it and I, it was scary and overwhelming and I felt, I'm 82 00:04:31,259 --> 00:04:32,629 like, oh, I'm terrible at my job. 83 00:04:32,639 --> 00:04:33,479 Why is this so hard? 84 00:04:33,509 --> 00:04:35,919 And I'm, I have a theater acting background, so I'm 85 00:04:35,919 --> 00:04:38,159 used to like being on a stage. 86 00:04:38,159 --> 00:04:41,199 So it's like even more embarrassing, but there's, there is something about the 87 00:04:41,199 --> 00:04:47,309 idea of Video that has always, and does continue to feel like it needs to be 88 00:04:47,309 --> 00:04:52,029 perfect, like it needs to be produced, like it, like you're, something is going 89 00:04:52,029 --> 00:04:54,629 to happen if you trip over your words or if you don't say the right thing. 90 00:04:54,629 --> 00:04:55,759 People are gonna be like, well, I'm done. 91 00:04:55,759 --> 00:04:59,809 I'll see you later, which is not the case, but we all feel that 92 00:04:59,809 --> 00:05:01,089 way to some level or another. 93 00:05:01,109 --> 00:05:07,114 So flash forward, I ended up hilariously taking a job at Ecamm, which is a A 94 00:05:07,644 --> 00:05:11,524 company that makes a live streaming of video production tool and in the same 95 00:05:11,524 --> 00:05:15,954 way I was like I'm gonna stay behind the scenes like I'll help other people 96 00:05:16,004 --> 00:05:20,484 be really good at this and I'm really really grateful to our two co founders. 97 00:05:21,229 --> 00:05:23,739 Who they themselves also don't like to be on camera. 98 00:05:23,779 --> 00:05:27,659 But they, they were very much like, Hey, we have all these amazing influencers 99 00:05:27,659 --> 00:05:28,989 and content creators and YouTubers. 100 00:05:28,989 --> 00:05:30,819 And they want us to interview them. 101 00:05:30,829 --> 00:05:33,039 They want, they want to be on camera. 102 00:05:33,289 --> 00:05:35,409 They want to talk about their experience with our software. 103 00:05:35,599 --> 00:05:36,849 We need someone to do this. 104 00:05:36,889 --> 00:05:39,649 And I was like, Oh, I really want this job. 105 00:05:39,649 --> 00:05:41,779 I love, like, who I work with. 106 00:05:41,779 --> 00:05:43,359 I love, like, this company. 107 00:05:43,359 --> 00:05:47,494 I believe in, in, In the vision and getting, getting your content out there. 108 00:05:47,934 --> 00:05:50,234 But it took me, I think, God bless them. 109 00:05:50,254 --> 00:05:54,234 I think Ken and Glenn did like the first probably five interviews 110 00:05:54,234 --> 00:05:56,804 where like it would come to the day of and I was like, I'm good. 111 00:05:56,804 --> 00:05:57,714 I've got this. 112 00:05:57,714 --> 00:05:58,884 And then Glenn was like, are you sure? 113 00:05:59,004 --> 00:05:59,764 I can do it if you want. 114 00:05:59,764 --> 00:06:00,664 I was like, yeah, you do it. 115 00:06:00,694 --> 00:06:03,214 I'll just say, I'll stay behind the scenes. 116 00:06:03,544 --> 00:06:05,544 So I did, I finally got out there. 117 00:06:05,564 --> 00:06:06,914 It was absolutely terrifying. 118 00:06:06,954 --> 00:06:08,354 I felt like it was terrible. 119 00:06:08,364 --> 00:06:09,874 I felt like I looked terrible. 120 00:06:10,194 --> 00:06:10,514 But. 121 00:06:10,914 --> 00:06:11,384 You know what? 122 00:06:11,394 --> 00:06:15,474 I, every time I kind of push myself to do it again, someone would 123 00:06:15,474 --> 00:06:18,804 show up in the comments and say, like, Oh, this was so helpful. 124 00:06:18,804 --> 00:06:19,564 I learned a lot. 125 00:06:19,814 --> 00:06:21,884 And then people started showing up in the comments and saying like, 126 00:06:22,344 --> 00:06:23,724 Oh, Katie, it's so good to see you. 127 00:06:23,734 --> 00:06:26,194 Like, we, we love, we love getting to spend time with you. 128 00:06:26,384 --> 00:06:29,244 And then there was like a group of people that would follow me 129 00:06:29,244 --> 00:06:32,484 from one video to another and be like a little cheerleading team. 130 00:06:32,959 --> 00:06:37,029 And it, now I'm in a place where I feel like if I don't, if I'm not 131 00:06:37,029 --> 00:06:41,709 live streaming and if I'm recording a video, it's way harder because 132 00:06:41,709 --> 00:06:43,479 I don't have two leaders, right? 133 00:06:43,579 --> 00:06:44,129 Yeah. 134 00:06:44,479 --> 00:06:50,379 I, I, whenever I do recorded video now, I feel extra pressure than I do 135 00:06:50,379 --> 00:06:54,644 when I'm live because when I'm live, I've come to like, Anything can happen. 136 00:06:54,654 --> 00:06:55,604 It's acceptable. 137 00:06:55,634 --> 00:06:56,514 It's fine. 138 00:06:56,874 --> 00:06:57,444 It's real. 139 00:06:57,654 --> 00:06:58,504 My dog's gonna bark. 140 00:06:58,704 --> 00:07:02,184 The, I was doing a live stream last night, and thank God it was just 141 00:07:02,184 --> 00:07:05,634 a dry run because as soon as we started, they started jackhammering 142 00:07:06,514 --> 00:07:08,544 the street outside my building. 143 00:07:09,164 --> 00:07:09,424 Yeah. 144 00:07:09,574 --> 00:07:11,844 At the exact same time we started. 145 00:07:12,254 --> 00:07:16,219 And I was like, I'm just going to ask you questions and interview you and mute 146 00:07:16,249 --> 00:07:18,049 and I'll produce on the back end for you. 147 00:07:19,049 --> 00:07:20,349 But I have to mute myself. 148 00:07:21,039 --> 00:07:21,479 Yeah. 149 00:07:21,929 --> 00:07:23,139 Because you just don't know. 150 00:07:23,329 --> 00:07:23,739 You don't know. 151 00:07:23,739 --> 00:07:24,479 Yeah. 152 00:07:24,859 --> 00:07:25,559 You never know. 153 00:07:25,639 --> 00:07:28,909 It's funny because you say that because I actually, when I first started live 154 00:07:28,909 --> 00:07:31,219 streaming, I had the same hesitancy. 155 00:07:31,719 --> 00:07:34,369 Because it was like, oh my gosh, the world's going to see it. 156 00:07:34,689 --> 00:07:36,779 Okay, I don't know how big I thought my ego was the first time. 157 00:07:36,819 --> 00:07:37,139 I know. 158 00:07:37,799 --> 00:07:37,969 Yeah. 159 00:07:38,149 --> 00:07:39,489 Everyone will see it. 160 00:07:39,729 --> 00:07:40,929 And they're all going to judge us. 161 00:07:41,929 --> 00:07:43,199 Everyone will see it. 162 00:07:43,209 --> 00:07:44,929 Those five people really appreciated it. 163 00:07:45,579 --> 00:07:49,229 But it was, it was funny because I was putting it off and putting 164 00:07:49,229 --> 00:07:51,999 it off launching my show and I really wanted to do it. 165 00:07:52,019 --> 00:07:53,979 And I've like, my background was journalism. 166 00:07:53,979 --> 00:07:59,399 Like I loved my first job was interviewing people and I love interviewing 167 00:07:59,399 --> 00:08:02,369 people, but it was the live video. 168 00:08:02,549 --> 00:08:05,149 It was go live and that pressure. 169 00:08:05,759 --> 00:08:09,219 And I was talking to some friends and one of them looked at me, 170 00:08:09,229 --> 00:08:10,329 he's like, don't you teach? 171 00:08:11,279 --> 00:08:14,949 I was like, well, yeah, I teach marketing and social media like for four and a half 172 00:08:15,079 --> 00:08:17,799 hours a day, a couple of times a week. 173 00:08:17,799 --> 00:08:19,359 And he's like, don't you do that online too? 174 00:08:19,359 --> 00:08:20,359 I was like, well, totally. 175 00:08:20,379 --> 00:08:20,799 Yeah. 176 00:08:20,939 --> 00:08:22,739 And he goes, are they live? 177 00:08:22,789 --> 00:08:25,009 It's like, I don't like where you're going with this question. 178 00:08:26,009 --> 00:08:26,399 Yeah. 179 00:08:26,449 --> 00:08:26,719 Yeah. 180 00:08:26,719 --> 00:08:30,069 I'm missing your point on purpose and I don't love it. 181 00:08:30,079 --> 00:08:34,179 But literally like two days later it was like, it's gotta be the same thing. 182 00:08:34,829 --> 00:08:35,109 Yeah. 183 00:08:35,109 --> 00:08:37,589 And it, and it has been like, I absolutely love it. 184 00:08:37,599 --> 00:08:40,039 Like I said, I feel more pressure recording. 185 00:08:40,579 --> 00:08:41,059 Yeah. 186 00:08:41,349 --> 00:08:46,289 And that's part of why, like, I loved, I love watching your journey on this too, 187 00:08:46,289 --> 00:08:50,779 because I think that you started working at Ecamm probably, I think around the 188 00:08:50,779 --> 00:08:53,859 same time I started working on live video. 189 00:08:53,859 --> 00:08:57,569 And so it's been fun to be able to see is there a mindset shift 190 00:08:57,569 --> 00:09:02,994 or anything that you had to do to actually Go live with the first time. 191 00:09:03,994 --> 00:09:04,424 Yeah. 192 00:09:04,564 --> 00:09:09,574 I mean, yes, I, I had to, I, I am a total perfectionist there. 193 00:09:09,584 --> 00:09:12,924 As you said, there's a ton of ego that goes into what I'd like to admit or not. 194 00:09:12,924 --> 00:09:14,534 There's a ton of ego that goes into it. 195 00:09:14,994 --> 00:09:15,864 And I had to just. 196 00:09:16,634 --> 00:09:19,084 I'm, I'm sort of glad that I was kind of trapped. 197 00:09:19,134 --> 00:09:22,014 I, I, I had to, I had to do it. 198 00:09:22,024 --> 00:09:25,934 Like, I would have, I would have been the world's worst, worst marketing 199 00:09:25,934 --> 00:09:29,314 professional working for a live streaming company and be like, but I don't stream. 200 00:09:30,314 --> 00:09:31,344 That's for you guys. 201 00:09:31,344 --> 00:09:33,574 And I'm here to help you, but I don't know anything about it. 202 00:09:33,584 --> 00:09:37,544 So I, I mean, the mindset I think came from just sitting there and saying, Okay. 203 00:09:37,859 --> 00:09:39,869 You have to do this or you quit the job. 204 00:09:39,899 --> 00:09:43,409 Like there you, you have to do this, you have to do this in a 205 00:09:43,409 --> 00:09:47,279 way that is real and authentic to the people that are watching it. 206 00:09:47,284 --> 00:09:50,399 So I didn't wanna come out there and be like, I'm fantastic at this. 207 00:09:50,669 --> 00:09:54,179 Like, I, I wanted to be real and I wanted, I wanted there to be a journey 208 00:09:54,559 --> 00:09:57,859 because then people could come along on the journey and it would feel relatable 209 00:09:57,859 --> 00:10:00,109 and I would, I would understand what they were going through and they would 210 00:10:00,109 --> 00:10:01,159 understand what I was going through. 211 00:10:01,159 --> 00:10:01,639 So I. 212 00:10:02,159 --> 00:10:08,189 I it was it came down to how important is this really like it really like how 213 00:10:08,399 --> 00:10:12,279 how many people are actually going to be watching this and are the people that 214 00:10:12,279 --> 00:10:17,669 are watching it do they do they care do they care if I'm like a little bit 215 00:10:17,669 --> 00:10:21,199 shaky do they care if I trip over my words they don't they really care about. 216 00:10:21,499 --> 00:10:25,489 The content that I'm providing, they've shown up to learn what the 217 00:10:25,489 --> 00:10:29,929 topic is that we're talking about to get ideas and examples from, from 218 00:10:29,929 --> 00:10:33,139 businesses and from business owners that we were interviewing, they don't, 219 00:10:33,469 --> 00:10:37,699 it's not about me, it like I was the interviewer, it has nothing to do with me. 220 00:10:38,059 --> 00:10:41,539 So yeah, I mean, it's, it's really thinking through like, It is still 221 00:10:41,539 --> 00:10:44,849 kind of, I guess, in some ways, the behind the scenes marketer. 222 00:10:45,109 --> 00:10:50,899 I'm facilitating bringing the content to life, and I'm the best person to do that. 223 00:10:51,009 --> 00:10:54,139 Because I've built those relationships, and I've, and I know that this 224 00:10:54,139 --> 00:10:56,239 is the content that makes the most sense for the audience. 225 00:10:56,704 --> 00:11:00,824 So I was, I was doing myself a disservice by, by sitting in the shadows and being 226 00:11:00,824 --> 00:11:02,084 like, Oh, someone else will do this. 227 00:11:02,234 --> 00:11:03,754 Like no one else was going to do it. 228 00:11:03,764 --> 00:11:06,424 That's literally was my job to bring it out to people. 229 00:11:07,114 --> 00:11:08,714 What you said there, I think is so important. 230 00:11:08,714 --> 00:11:11,714 And we've talked about our business. 231 00:11:11,714 --> 00:11:15,004 There's so many business owners who feel the same way. 232 00:11:15,034 --> 00:11:19,284 And especially, a lot of us are coming from corporate, a lot of us. 233 00:11:19,304 --> 00:11:22,474 I mean, I have, I spent more than 20 years working in marketing 234 00:11:22,484 --> 00:11:25,684 departments and my job was to help other people show up and look good. 235 00:11:25,994 --> 00:11:29,134 And it was really easy to stay behind the scenes. 236 00:11:29,164 --> 00:11:33,554 And even when I created my own business, I had a logo, I had a business name. 237 00:11:33,554 --> 00:11:38,404 It was still really easy to stay behind the scenes, but no one, I mean, people 238 00:11:38,404 --> 00:11:41,504 cared, but not really like, it was like, Oh, you should go talk to Kendra. 239 00:11:41,534 --> 00:11:42,494 It was not. 240 00:11:43,024 --> 00:11:47,664 Oh, you should go talk to this business over here because they do good work. 241 00:11:47,674 --> 00:11:48,914 It was talk to Kendra. 242 00:11:49,004 --> 00:11:49,944 She'll be able to help you. 243 00:11:50,494 --> 00:11:56,744 And it's such a transition to decide to show up and decide to take that leap. 244 00:11:56,794 --> 00:12:00,804 And it's so fascinating to me that you don't, didn't like video 245 00:12:00,814 --> 00:12:03,374 when you started working at Ecamp. 246 00:12:04,214 --> 00:12:06,054 It's exactly how it was going to turn out, right? 247 00:12:06,214 --> 00:12:09,444 Like, I mean, it's just wonderfully ironic. 248 00:12:09,444 --> 00:12:12,824 Or I was like, of course, of course I've done this to myself, 249 00:12:12,824 --> 00:12:15,754 but yeah, it's been a fun ride. 250 00:12:15,844 --> 00:12:17,184 I wouldn't trade it for anything. 251 00:12:17,704 --> 00:12:21,834 And now you not only are working on interview, interview people, and I 252 00:12:21,854 --> 00:12:25,324 see you online with interviews and things all the time, but you have 253 00:12:25,324 --> 00:12:27,074 your own, like you do it for fun too. 254 00:12:27,709 --> 00:12:28,229 Yeah. 255 00:12:28,389 --> 00:12:28,719 Yeah. 256 00:12:29,189 --> 00:12:30,319 It's it's so funny. 257 00:12:30,399 --> 00:12:33,599 So again, in a similar, in a similar story. 258 00:12:33,699 --> 00:12:37,349 So I, I have a childhood best friend who I'm still very, very close with. 259 00:12:37,399 --> 00:12:39,909 And we, we grew up across the street from each other. 260 00:12:39,909 --> 00:12:43,409 So we grew up in the nineties, running back and forth across the street, 261 00:12:43,629 --> 00:12:45,449 watching movies, like hanging out. 262 00:12:45,449 --> 00:12:49,219 And we and now she lives in Montreal and I'm here in the Boston area. 263 00:12:49,219 --> 00:12:51,619 So we don't see each other as often as we would like. 264 00:12:51,619 --> 00:12:56,699 And so years back, Pre pandemic years ago, we decided we would do, we would 265 00:12:56,699 --> 00:13:01,929 like commit to getting, getting on a call once a week to just catch up. 266 00:13:01,929 --> 00:13:03,209 So we called it BFF chat. 267 00:13:03,209 --> 00:13:05,529 We were like, we're there every Thursday, 9 PM. 268 00:13:05,529 --> 00:13:06,449 We're just going to catch up. 269 00:13:06,969 --> 00:13:10,139 And then she was much more the person who like. 270 00:13:10,749 --> 00:13:13,499 As we started doing it, she was like, Well, we have, like, we could just 271 00:13:13,499 --> 00:13:17,499 turn on our, our video, like, because, we weren't, we weren't making phone 272 00:13:17,499 --> 00:13:20,459 calls, we weren't talking through, like, Google and all these different 273 00:13:20,459 --> 00:13:23,549 platforms, so we're like, We have a video call, and I was like, I'm good. 274 00:13:23,549 --> 00:13:27,139 Like, and this isn't even live, or recorded, this is like literally just 275 00:13:27,449 --> 00:13:30,659 a phone call with my closest friend, and I was like, I don't really like 276 00:13:30,659 --> 00:13:33,469 how I look, I don't want to stare at myself, I don't enjoy that, and she 277 00:13:33,469 --> 00:13:35,049 was like, that's silly, but okay, fine. 278 00:13:35,564 --> 00:13:40,824 And so, so years later, it got to this point where we were watching 279 00:13:40,824 --> 00:13:43,374 movies, we were doing these like watch parties where we were watching 280 00:13:43,374 --> 00:13:44,494 and I was like, Okay, this is silly. 281 00:13:44,494 --> 00:13:45,444 Like, that's fine. 282 00:13:45,444 --> 00:13:47,734 I can be on video while we're like watching a movie together 283 00:13:47,734 --> 00:13:48,744 and commenting together. 284 00:13:49,184 --> 00:13:51,814 And after a while, I don't remember whether it was her idea or mine. 285 00:13:51,814 --> 00:13:55,114 We were like, Well, we could do this as a podcast and I was like, okay, well, 286 00:13:55,114 --> 00:13:57,974 if I'm going to do a podcast, I'm going to do a video podcast because I work 287 00:13:58,624 --> 00:14:02,224 in video and that's the trend right now is that, if I start with video, 288 00:14:02,224 --> 00:14:05,654 then everything else is easier from that point on and now it's just become 289 00:14:05,654 --> 00:14:10,904 a really fun, like now it's this time where, as I said earlier, like it, it's 290 00:14:10,904 --> 00:14:14,144 not, now it's like not just me and her hanging out and chatting and catching up. 291 00:14:14,154 --> 00:14:16,929 It's, It's me and her talking about some of our favorite movies 292 00:14:16,969 --> 00:14:20,029 and all of the people that show up in our, in our live chat. 293 00:14:20,029 --> 00:14:22,709 So like our recording process could be closed off. 294 00:14:22,719 --> 00:14:26,319 It could be this time where we, it's just us and we're recording, but it's so much 295 00:14:26,319 --> 00:14:30,189 more fun to do it publicly out on YouTube and people show up and they, they share 296 00:14:30,189 --> 00:14:34,039 their stories from their favorite movies and like it gives us ideas and it makes, 297 00:14:34,039 --> 00:14:36,249 I think the content a lot stronger and it. 298 00:14:36,549 --> 00:14:40,619 Yeah, it turned from this, like, just us kind of closed thing to, because we've 299 00:14:40,619 --> 00:14:43,619 made it more open, we've just, we've built this little fun community and it's 300 00:14:43,619 --> 00:14:47,439 been, it's just been a blast getting to, like, hang out, and there's, we've made 301 00:14:47,439 --> 00:14:50,959 it very no pressure, like, if there's, we'd now joke, endlessly that it's like, 302 00:14:50,959 --> 00:14:55,469 we record most Thursday nights, if we can't, we can't, and, and there's, like, 303 00:14:55,479 --> 00:14:58,459 we're, we'll update and let people know, or we'll jump on on a Friday if we can't 304 00:14:58,459 --> 00:14:59,959 make a Thursday night happen, but, Yeah. 305 00:14:59,959 --> 00:15:00,099 Yeah. 306 00:15:00,099 --> 00:15:00,239 Yeah. 307 00:15:00,399 --> 00:15:03,829 It's very freeing because it's like, it's in my mind, it's just for fun. 308 00:15:04,169 --> 00:15:05,719 It gives me tons of practice. 309 00:15:05,729 --> 00:15:07,059 It's building my confidence. 310 00:15:07,459 --> 00:15:10,609 And it, and there's not, there's no downside to it. 311 00:15:10,609 --> 00:15:13,709 I, it's checking all the boxes for me in a really fun and unique way. 312 00:15:14,789 --> 00:15:15,389 I love that. 313 00:15:15,439 --> 00:15:18,969 And it's, it's, it's, it's, I think you said something really important there 314 00:15:18,969 --> 00:15:20,559 and then it's adding the fun, right? 315 00:15:20,569 --> 00:15:22,479 It's taking it off and adding the fun. 316 00:15:22,499 --> 00:15:26,999 And when you can take that momentum and that casualness into 317 00:15:27,149 --> 00:15:29,509 everything else that you're doing, because it's authentically you. 318 00:15:30,249 --> 00:15:31,189 Yeah, and you get that. 319 00:15:31,449 --> 00:15:33,129 I want to say practice being you. 320 00:15:33,139 --> 00:15:34,179 Yeah, it's ridiculous. 321 00:15:34,649 --> 00:15:37,149 But I know but so many people turn on the camera and they're like, 322 00:15:37,169 --> 00:15:38,509 Oh my gosh, I have to be perfect. 323 00:15:38,509 --> 00:15:40,019 I have to have everything in place. 324 00:15:40,389 --> 00:15:41,359 I have to say this. 325 00:15:41,359 --> 00:15:42,899 I have to pronounce everything perfectly. 326 00:15:42,899 --> 00:15:44,299 I can't stumble over my words. 327 00:15:44,299 --> 00:15:46,289 I can't say or any of those things. 328 00:15:47,289 --> 00:15:49,379 But people like it when you're perfectly you. 329 00:15:50,099 --> 00:15:52,959 Yeah, not perfectly perfect. 330 00:15:53,409 --> 00:16:00,329 And it's so fascinating to be able to see one of the things that I talk a lot 331 00:16:00,329 --> 00:16:02,549 about too, is personal branding, right? 332 00:16:02,549 --> 00:16:07,849 And I think that what they've done really well over at Ecamm 333 00:16:07,859 --> 00:16:09,499 is bringing all of you forward. 334 00:16:10,499 --> 00:16:13,899 I mean, I'm part of it because they, they don't like to be on camera either. 335 00:16:14,289 --> 00:16:15,659 Yeah, exactly. 336 00:16:15,909 --> 00:16:16,669 They're not marketers. 337 00:16:16,999 --> 00:16:17,489 Exactly. 338 00:16:17,509 --> 00:16:20,459 But you've been able to really like, they've everyone's embraced 339 00:16:20,529 --> 00:16:23,189 each one of you over there creating your personal brand. 340 00:16:23,899 --> 00:16:24,289 Yeah. 341 00:16:24,949 --> 00:16:26,699 And yeah, I think it. 342 00:16:27,594 --> 00:16:29,634 I think it's really like, it's special. 343 00:16:29,654 --> 00:16:33,134 I, I would never, I was definitely never the person that I still probably don't 344 00:16:33,134 --> 00:16:37,644 even consider it like a personal brand, but I feel like a year or so ago, I 345 00:16:37,644 --> 00:16:42,364 made this kind of decision where I had been, everything had been very separate. 346 00:16:42,394 --> 00:16:43,564 I was like, okay, well. 347 00:16:43,849 --> 00:16:45,929 Like, this is my Facebook page. 348 00:16:45,929 --> 00:16:48,059 And like, that's just for friends and family. 349 00:16:48,059 --> 00:16:49,539 And like, this is my Instagram. 350 00:16:49,539 --> 00:16:51,309 And like, I post photos of like my kids. 351 00:16:51,309 --> 00:16:55,289 So I don't want, like, that's not for, that's only for like, this is LinkedIn. 352 00:16:55,289 --> 00:16:57,739 This is only professional stuff over here. 353 00:16:58,309 --> 00:17:02,769 And after a while I was like, well, most of the people that like I 354 00:17:02,769 --> 00:17:04,479 have on Facebook actually are like. 355 00:17:04,829 --> 00:17:08,839 Friends that, like, I have certainly like family and close friends, but I 356 00:17:08,839 --> 00:17:12,519 have friends that like I've met through work that are like work friends, like 357 00:17:12,519 --> 00:17:16,309 it was just becoming this like gray area and space, but I had a huge following. 358 00:17:16,309 --> 00:17:20,759 And so it was, it felt really silly not to be letting people know what I was doing. 359 00:17:20,769 --> 00:17:24,269 It was like, like, Oh, my, like my, my high school friends are not 360 00:17:24,269 --> 00:17:28,479 going to care that I'm doing, a podcast on podcasting, whatever. 361 00:17:28,849 --> 00:17:31,929 But they did, like, I, I, the more that I started being like, Oh, I'll 362 00:17:31,929 --> 00:17:34,659 share about these things or I'll, let people know what I'm doing for work, 363 00:17:34,909 --> 00:17:38,159 the more people were like, Oh, I, I always wanted to know more about video. 364 00:17:38,159 --> 00:17:39,259 Like, can I ask you some questions? 365 00:17:39,269 --> 00:17:40,019 I'm like, sure. 366 00:17:40,039 --> 00:17:41,779 Or, Oh, hey, that's so cool, Katie. 367 00:17:41,779 --> 00:17:43,039 Like, I didn't know that you were into this. 368 00:17:43,039 --> 00:17:46,959 Like, I also, like, you don't know unless you put it out there. 369 00:17:46,959 --> 00:17:51,109 And we are so worried about, You know about how it looks or about key, it's 370 00:17:51,119 --> 00:17:54,909 like work life balance and keeping boundaries, which is important But I feel 371 00:17:54,909 --> 00:17:59,159 like sometimes we are making decisions for our our people that we don't need to 372 00:17:59,159 --> 00:18:03,309 make we're like put it Put it up there if you're proud of it if you like if you 373 00:18:03,359 --> 00:18:07,084 if you've signed on to do something then hopefully you You, you're proud of it 374 00:18:07,084 --> 00:18:09,164 and you're, you feel excited about it. 375 00:18:09,504 --> 00:18:12,154 So I don't think that there's a harm in letting people know. 376 00:18:12,154 --> 00:18:15,464 And I think it's, it's, I think it's fine to share that information. 377 00:18:15,464 --> 00:18:17,604 Cause you never know who's listening on the other side. 378 00:18:17,604 --> 00:18:20,644 Like I, I have friends who had been sitting there for a long 379 00:18:20,644 --> 00:18:23,124 time where we're like, I, I really wanted to know how to podcast. 380 00:18:23,194 --> 00:18:27,444 I had no idea how to get started and I felt overwhelmed and seeing sort of what 381 00:18:27,444 --> 00:18:31,004 I was going through and making that more public, gave them permission to feel 382 00:18:31,004 --> 00:18:32,924 like they could talk with me about it or. 383 00:18:33,194 --> 00:18:34,154 Found some ideas often. 384 00:18:34,414 --> 00:18:37,624 Now many of them are up and running with really cool projects and different things 385 00:18:37,624 --> 00:18:40,734 that they're working on that maybe they wouldn't have been if they didn't have 386 00:18:40,734 --> 00:18:44,114 that level of encouragement or, seen someone else doing something similar. 387 00:18:45,114 --> 00:18:46,474 It's so important what you just said. 388 00:18:46,474 --> 00:18:49,714 And I actually did the same thing a year ago when I decided to pivot out 389 00:18:49,714 --> 00:18:54,694 of cannabis and focus solely on, and doing that, I put myself forward, right? 390 00:18:54,694 --> 00:18:56,454 Like here's my name, here's who I am. 391 00:18:56,454 --> 00:18:58,844 I converted my Instagram because I was trying to manage. 392 00:18:59,529 --> 00:19:02,689 Yeah, I don't know about you, but I was trying to manage a personal Instagram, 393 00:19:02,709 --> 00:19:06,269 one for cannabis marketing, one for non cannabis marketing for those other things. 394 00:19:06,279 --> 00:19:08,189 So that's three just on one platform. 395 00:19:08,709 --> 00:19:09,079 Yeah. 396 00:19:09,359 --> 00:19:11,609 And then I had my business ones on LinkedIn. 397 00:19:11,619 --> 00:19:12,479 So there was three more. 398 00:19:12,729 --> 00:19:14,199 Like, are you kidding me? 399 00:19:14,339 --> 00:19:20,494 I'm one person like Yeah, and as I've pulled things together, if people don't 400 00:19:20,504 --> 00:19:23,844 want to listen to about work stuff great You don't have to but here's some personal 401 00:19:23,844 --> 00:19:27,944 things and here's some stuff that's going on and for each person That line 402 00:19:27,944 --> 00:19:33,034 of what they want to share about their personal life varies Yeah, like set your 403 00:19:33,044 --> 00:19:35,574 boundaries about what you don't want to talk about or what you want to keep 404 00:19:35,574 --> 00:19:40,524 private and then work around it because yeah, people don't necessarily and that's 405 00:19:40,524 --> 00:19:45,334 where I think it's the emphasis on how to stand out is so important more and 406 00:19:45,334 --> 00:19:50,174 more with video and with that personal branding because with AI and everything 407 00:19:50,174 --> 00:19:54,504 else that's happening, it's easy to get lost and sound like everyone else period. 408 00:19:55,284 --> 00:19:56,874 Yeah, yeah, absolutely. 409 00:19:56,884 --> 00:20:01,794 I mean, I think we're going to need to find ways to be more human, to be 410 00:20:01,934 --> 00:20:07,434 more relatable because people like as things are, as those lines are blurring, 411 00:20:08,194 --> 00:20:11,904 things like live video are going to continue to be, to become even more 412 00:20:11,904 --> 00:20:16,274 important than they are now because people want to feel, people want to see 413 00:20:16,274 --> 00:20:20,009 those like, What we would think of as moments of like, Oh, Oh my goodness. 414 00:20:20,009 --> 00:20:20,219 Right. 415 00:20:20,219 --> 00:20:22,169 Like a cat walked in across my keyboard. 416 00:20:22,169 --> 00:20:25,499 Like my kids ran in like the, there's crazy noises outside. 417 00:20:25,769 --> 00:20:29,059 Those might be like surprising and upsetting and whatever for us right now. 418 00:20:29,249 --> 00:20:32,849 But that's an indicator for a person on the other side that you're really 419 00:20:32,849 --> 00:20:34,239 creating this content in the moment. 420 00:20:34,429 --> 00:20:35,369 They can trust you. 421 00:20:35,369 --> 00:20:37,849 There's the, there's an authenticity or realness there. 422 00:20:38,109 --> 00:20:41,694 If this is not like, Something where, we're pulling, we're pulling 423 00:20:41,694 --> 00:20:42,664 the wool over anyone's eyes. 424 00:20:42,674 --> 00:20:45,554 Like this is us there to answer questions, to help people, to, to 425 00:20:45,554 --> 00:20:46,594 share what we're trying to share. 426 00:20:46,594 --> 00:20:49,954 So I, I think it's going to continue to be more important as there's so 427 00:20:49,954 --> 00:20:51,734 many ways to game the system right now. 428 00:20:51,734 --> 00:20:54,574 And so many kind of changing parameters for content. 429 00:20:55,054 --> 00:20:55,724 Absolutely. 430 00:20:56,164 --> 00:21:00,554 So I was talking about that first live video that I did, I hadn't set 431 00:21:00,554 --> 00:21:01,814 up and I was sitting on my couch. 432 00:21:01,854 --> 00:21:04,904 I wanted a little more casual, but like, chat with me kind of thing. 433 00:21:05,464 --> 00:21:10,879 And as I was doing it, my dog, was a puppy at the time and he jumped up on the couch 434 00:21:10,879 --> 00:21:15,779 behind me, started walking along the back of the couch behind me, and then fell in 435 00:21:15,779 --> 00:21:18,599 between the couch cushion and the couch. 436 00:21:19,269 --> 00:21:21,869 So then he just disappeared while I was talking. 437 00:21:22,389 --> 00:21:23,799 And I had no guests, it was just me. 438 00:21:23,829 --> 00:21:27,749 And then he like, you saw his little puppy legs like pull himself like up, 439 00:21:28,219 --> 00:21:32,039 and then he hoisted himself back up, shook himself off and then kept walking. 440 00:21:33,039 --> 00:21:33,219 Perfect. 441 00:21:33,279 --> 00:21:34,399 And that's how you know it's live. 442 00:21:34,419 --> 00:21:36,969 Like, this is not, I couldn't make this up. 443 00:21:37,429 --> 00:21:39,219 We didn't practice this, me and my dog. 444 00:21:39,919 --> 00:21:42,349 Yeah, no, those are the things that people remember. 445 00:21:42,359 --> 00:21:43,929 Like it's, I don't know. 446 00:21:43,959 --> 00:21:47,719 I mean, if you think back to any of the content, I mean, even, even 447 00:21:47,719 --> 00:21:51,299 on TV, which is certainly becoming like less and lesser thing, right? 448 00:21:51,299 --> 00:21:54,169 Like none of us watch cable TV or live TV anymore, but. 449 00:21:54,619 --> 00:21:58,759 But in those moments where, where we have like the memorable, newscasters were like 450 00:21:58,769 --> 00:22:02,789 kids have come screaming in or something crazy has happened, especially as, as 451 00:22:02,789 --> 00:22:06,359 we were like at the beginning stages of the pandemic, there was a lot of that. 452 00:22:06,359 --> 00:22:09,319 And it, it's kind of nice. 453 00:22:09,369 --> 00:22:10,719 Like it's, it's memorable. 454 00:22:10,719 --> 00:22:12,179 It makes people feel real. 455 00:22:12,189 --> 00:22:13,519 It's relatable. 456 00:22:13,819 --> 00:22:15,919 There's sort of a moment where you're like, Oh, right, like this 457 00:22:16,689 --> 00:22:20,269 is a person and like they're going through all the same stuff that we do. 458 00:22:20,279 --> 00:22:23,319 I, I think it stands out and so, I mean, you don't, wouldn't want it obviously in 459 00:22:23,319 --> 00:22:26,699 every single one of your videos, but I think we need to be less afraid of that. 460 00:22:26,709 --> 00:22:28,389 Like it's going to happen here and there. 461 00:22:28,389 --> 00:22:29,689 It's going to happen to everyone. 462 00:22:30,049 --> 00:22:32,049 It's, it happened to late night hosts when they had to 463 00:22:32,049 --> 00:22:33,719 do things on their own at home. 464 00:22:34,069 --> 00:22:35,859 Like it's just part of it, right? 465 00:22:36,349 --> 00:22:36,739 Yeah. 466 00:22:37,769 --> 00:22:39,519 I think it's one of those things where. 467 00:22:39,859 --> 00:22:42,499 Like I, I, I'm not thankful for the pandemic. 468 00:22:42,499 --> 00:22:42,719 Right. 469 00:22:42,719 --> 00:22:47,209 Like there was a lot that happened, but one thing that I do appreciate 470 00:22:47,279 --> 00:22:52,059 is that letting go of that feeling of if we're showing our face 471 00:22:52,129 --> 00:22:53,669 online, we have to be perfect. 472 00:22:54,369 --> 00:22:54,759 Yeah. 473 00:22:54,939 --> 00:22:59,159 Whether it's photo, video, what have you, it doesn't have to be perfect. 474 00:22:59,624 --> 00:23:01,284 because we're not perfect. 475 00:23:01,324 --> 00:23:05,294 And, it goes back to whenever I talk about to people about this, it's like, who's 476 00:23:05,294 --> 00:23:07,904 deciding what's perfect and not, right? 477 00:23:07,904 --> 00:23:11,414 We're the perfect police because everyone's going to 478 00:23:11,424 --> 00:23:13,154 have their own idea of perfect. 479 00:23:13,164 --> 00:23:15,014 So you're never going to achieve that. 480 00:23:15,014 --> 00:23:15,984 So it's never going to matter. 481 00:23:16,754 --> 00:23:17,174 Yeah. 482 00:23:17,254 --> 00:23:19,634 So of everything, stop chasing that. 483 00:23:20,484 --> 00:23:20,814 Yeah. 484 00:23:20,864 --> 00:23:23,574 And I, once again, I'm also like the perfectionist and had to have 485 00:23:23,574 --> 00:23:26,574 everything buttoned up and then my dog's doing acrobatics in the background. 486 00:23:26,754 --> 00:23:27,994 I'm like, I'm done. 487 00:23:28,044 --> 00:23:28,854 Let's just do this. 488 00:23:28,894 --> 00:23:29,704 Like, we're good. 489 00:23:30,584 --> 00:23:31,124 Yeah. 490 00:23:31,534 --> 00:23:31,814 Yeah. 491 00:23:31,814 --> 00:23:35,784 I mean, you can, you can certainly, and I would encourage, anyone that's 492 00:23:35,784 --> 00:23:38,474 getting into this space or even if you've been there for a while, like you can 493 00:23:38,474 --> 00:23:40,614 certainly plan a, a 10 you can have. 494 00:23:41,009 --> 00:23:45,099 You can have notes, you can have, a detailed in tools like Ecamm, you can 495 00:23:45,099 --> 00:23:48,529 like, you can build out what we call scenes so that you can plan out all the 496 00:23:48,539 --> 00:23:51,739 content, you can practice, you can do practice rounds of things that you're 497 00:23:51,739 --> 00:23:54,709 going to do the same as you would for, anything else, teaching or any kind 498 00:23:54,709 --> 00:23:56,139 of presentation that you're doing. 499 00:23:56,509 --> 00:23:58,379 You can practice all of that. 500 00:23:58,679 --> 00:24:03,079 I guess what we would just say is like, don't, don't let the overthinking 501 00:24:03,089 --> 00:24:04,559 stop you from creating the content. 502 00:24:04,569 --> 00:24:08,719 Like, one of the, one of the hardest parts of recording a video versus live streaming 503 00:24:08,739 --> 00:24:10,639 is that you can pause it and stop it. 504 00:24:10,909 --> 00:24:13,379 So then you've given yourself permission to be like, pfft, that 505 00:24:13,379 --> 00:24:15,029 sounded dumb, I'm gonna stop that. 506 00:24:15,279 --> 00:24:16,079 I'll record again. 507 00:24:16,109 --> 00:24:16,949 Ugh, I hate that. 508 00:24:16,949 --> 00:24:17,629 I'll record again. 509 00:24:17,659 --> 00:24:18,279 I hate that. 510 00:24:18,279 --> 00:24:19,119 I'll record again. 511 00:24:19,469 --> 00:24:21,809 And you can get into this cycle where you can lose. 512 00:24:21,834 --> 00:24:25,014 You could lose a whole day or you could lose a whole project because there's, a 513 00:24:25,014 --> 00:24:28,314 way that you want it to sound in your head or you're like, oh, I'll edit that later. 514 00:24:28,804 --> 00:24:32,964 All of that is time and some of that matters, but not all of it matters. 515 00:24:32,974 --> 00:24:39,644 So yeah, I think practicing in a live setting kind of forces you to roll 516 00:24:39,654 --> 00:24:42,174 with the punches a little bit and to keep pushing through and get the 517 00:24:42,184 --> 00:24:46,694 content created if you want to edit it later, great edit it later, but at 518 00:24:46,694 --> 00:24:48,134 least you've gotten it all the way out. 519 00:24:48,504 --> 00:24:50,474 And then, you know what you would do differently next time or how you 520 00:24:50,474 --> 00:24:53,714 might tweak it, but versus kind of sitting there in that paralysis of. 521 00:24:54,154 --> 00:24:55,574 Oh no, I need this. 522 00:24:55,784 --> 00:24:59,584 I need this 45 minute video and like that's feels like forever and I 523 00:24:59,584 --> 00:25:00,674 don't know how I'm going to do that. 524 00:25:01,604 --> 00:25:03,214 That would be forever, 45 minutes. 525 00:25:04,214 --> 00:25:04,754 That's crazy. 526 00:25:04,884 --> 00:25:07,454 But an hour live stream goes like that, I gotta tell you. 527 00:25:07,454 --> 00:25:08,524 So fast, I know. 528 00:25:09,529 --> 00:25:12,679 It's not, I think that, and that's one thing that, you make a really good 529 00:25:12,679 --> 00:25:16,949 point because when I start, when I'm teaching, like the last couple of classes 530 00:25:16,949 --> 00:25:21,999 I taught social media marketing, I actually used e cam, pulled the students 531 00:25:21,999 --> 00:25:26,149 in and for extra after, anyone that wanted to stay longer on one or two 532 00:25:26,149 --> 00:25:28,769 of the classes, I'd help them go live. 533 00:25:29,209 --> 00:25:30,759 We'd, they'd go set in another room. 534 00:25:30,799 --> 00:25:31,259 I'd bring them in. 535 00:25:32,034 --> 00:25:34,174 We'd use my work Facebook page. 536 00:25:34,184 --> 00:25:37,394 So that way like no one that would know them would know that I mean like 537 00:25:37,804 --> 00:25:44,554 we're gonna limit it So that way they wouldn't feel bad about it and it was 538 00:25:44,554 --> 00:25:48,394 amazing to watch because even in this even in the process of one interview 539 00:25:48,884 --> 00:25:53,724 like you could see them start to like Relax and stop worrying about who might 540 00:25:53,724 --> 00:25:57,804 be watching Yeah, chances are if you're going to go live and you're going to 541 00:25:57,814 --> 00:26:03,134 be talking to it, you're, you're not, chances are high, a reasonable person is 542 00:26:03,134 --> 00:26:04,814 not going to say such ridiculous things. 543 00:26:04,814 --> 00:26:06,474 Like you're not going to be a normal person one day. 544 00:26:06,484 --> 00:26:10,294 And then like the camera goes live and then just like crap comes out of your 545 00:26:10,294 --> 00:26:16,174 mouth that you've never said before, it would be entertaining, entertaining. 546 00:26:16,254 --> 00:26:21,029 And there are people that lose, we've seen those videos, but Chances are high 547 00:26:22,029 --> 00:26:25,839 the average person, not that we're all average, but you know, we're all shining 548 00:26:25,839 --> 00:26:28,929 stars, but we're not going to do that. 549 00:26:29,069 --> 00:26:32,929 So that's not going to be the thing that you need to worry about. 550 00:26:33,929 --> 00:26:36,369 But yeah, it was super fun and I know people that have done a lot of 551 00:26:36,369 --> 00:26:41,199 practice and created fake groups or what have you to be able to practice. 552 00:26:41,694 --> 00:26:45,844 I will say one of the things that I did recently my boyfriend plays wheelchair 553 00:26:45,844 --> 00:26:52,394 basketball and so I had access to TikTok live and I know nothing about sports. 554 00:26:52,434 --> 00:26:56,024 Like it's shameful, but I like watching his game and I was 555 00:26:56,024 --> 00:26:57,564 there for a three day tournament. 556 00:26:57,564 --> 00:27:02,714 So I just started streaming on TikTok and was like, this is shitty 557 00:27:02,834 --> 00:27:05,134 basketball commentary for a great sport. 558 00:27:06,134 --> 00:27:07,974 Don't expect much from me. 559 00:27:08,974 --> 00:27:10,264 But I'll talk my way through it. 560 00:27:10,614 --> 00:27:13,694 And I live streamed the games and provided terrible commentary that 561 00:27:13,694 --> 00:27:16,974 was like, he passes it to his friend, he passes it back to his friend, 562 00:27:16,974 --> 00:27:18,074 I think they're playing keep away. 563 00:27:18,074 --> 00:27:20,044 Oh, no, now they tried to hit it into the hoop. 564 00:27:20,164 --> 00:27:21,284 Like, it was terrible. 565 00:27:22,139 --> 00:27:24,039 And people would give me tips on getting better. 566 00:27:24,039 --> 00:27:27,289 And it was sad because the better I got at it, like the more I 567 00:27:27,289 --> 00:27:29,589 learned, the less engagement I got. 568 00:27:29,619 --> 00:27:32,579 So that's really like a reversible reward there. 569 00:27:33,579 --> 00:27:36,929 But it was such fun thing to practice and do. 570 00:27:36,949 --> 00:27:40,189 And it wasn't something like talk about not needing to be perfect. 571 00:27:40,189 --> 00:27:42,469 You're like, I know nothing about this, but this is what we're doing today. 572 00:27:43,249 --> 00:27:43,699 Yeah. 573 00:27:44,139 --> 00:27:47,279 And I think like that takes the pressure off of. 574 00:27:47,859 --> 00:27:48,169 You. 575 00:27:48,169 --> 00:27:52,639 So if you're, if you listening to this or watching this are on the fence 576 00:27:52,639 --> 00:27:56,649 about going live, using live streaming as part of your marketing strategy. 577 00:27:57,629 --> 00:28:01,729 It's where you want to be because it is the way you're going to stand out. 578 00:28:01,749 --> 00:28:05,069 It is how you can make a bigger difference. 579 00:28:05,484 --> 00:28:09,544 with your marketing, with your content for a lot, a lot less work. 580 00:28:10,544 --> 00:28:10,884 Yeah. 581 00:28:11,524 --> 00:28:11,674 Yeah. 582 00:28:11,674 --> 00:28:15,844 I mean, I start there, there's like a bunch of different ways depending on 583 00:28:15,844 --> 00:28:20,344 what your personality is like, but to start, I mean, I, I have people who 584 00:28:20,464 --> 00:28:24,664 swear by the idea of just taking your phone and doing like a video journal. 585 00:28:24,664 --> 00:28:28,344 So just like once a day, record it just for you. 586 00:28:28,504 --> 00:28:30,144 Don't like, don't overthink it. 587 00:28:30,144 --> 00:28:32,944 Keep it like a minute or less or whatever length you want it just for you. 588 00:28:32,984 --> 00:28:37,314 Journal down some ideas, notes, just the act of like seeing yourself on camera. 589 00:28:37,314 --> 00:28:40,754 The act of recording in a, in a video way is a great way to get started. 590 00:28:41,254 --> 00:28:45,244 There are people like me who need to be backed into a corner in order to start. 591 00:28:45,574 --> 00:28:49,144 So if that's you, then, sign up for, there's like, a couple 592 00:28:49,144 --> 00:28:51,004 of different challenges that happen throughout the year. 593 00:28:51,004 --> 00:28:52,114 So there's one called Lida. 594 00:28:52,444 --> 00:28:54,994 Where you just challenge yourself to go live every single day in 595 00:28:55,004 --> 00:28:58,614 April or August, so either works and there's lots of different groups 596 00:28:58,614 --> 00:29:01,414 that will hold you accountable and and get you into that space. 597 00:29:01,434 --> 00:29:06,464 And again, that's like in a closed group or like, honestly, I had signed up to 598 00:29:06,474 --> 00:29:08,194 do like a bunch of different kinds of. 599 00:29:08,599 --> 00:29:11,669 Like talks and presentations, et cetera, in a digital space. 600 00:29:11,999 --> 00:29:15,329 And so, I, I just, and I needed to record them and send them over, so they 601 00:29:15,329 --> 00:29:16,499 didn't even have to be live streams. 602 00:29:16,739 --> 00:29:20,459 But I just live streamed them to an unlisted YouTube, gave that link to my 603 00:29:20,459 --> 00:29:24,919 best friend, and was like, sit here in the chat, and she would type messages, 604 00:29:25,109 --> 00:29:28,419 so I could see them coming up in Ecamm, and I wasn't responding to them, but 605 00:29:28,419 --> 00:29:31,429 that, like, Oh, you sounded really great there, oh, that was a good point, like, 606 00:29:31,439 --> 00:29:35,199 things like that just, gave me enough confidence to keep going and I knew that 607 00:29:35,239 --> 00:29:39,229 because I was live I couldn't hit that stop button and so I actually I was able 608 00:29:39,229 --> 00:29:43,979 to record an entire presentation by doing it as a live stream even though it wasn't 609 00:29:43,979 --> 00:29:48,009 a public live stream so practicing in different ways I think will just get you 610 00:29:48,049 --> 00:29:52,879 out of you just need to get out of that the the fear cycle and the paralysis that 611 00:29:52,879 --> 00:29:57,399 you're stuck in so how whatever that is whether whatever level of accountability 612 00:29:57,399 --> 00:30:01,794 or kind of push that you need to get out of that It's only the first couple 613 00:30:01,794 --> 00:30:06,334 times that are super scary and then and then it starts getting into a rhythm 614 00:30:06,334 --> 00:30:09,924 and then it feels more comfortable and then you're creating and really like 615 00:30:09,934 --> 00:30:12,334 in the end, that's what matters, right? 616 00:30:12,344 --> 00:30:16,224 Like you're not, you're not going to move forward if you can't. 617 00:30:16,584 --> 00:30:18,914 Create the content in 2024. 618 00:30:18,914 --> 00:30:21,214 You need to have video content to some level. 619 00:30:21,214 --> 00:30:24,164 If you're running a business, whatever size business that is. 620 00:30:24,174 --> 00:30:27,664 So you, you need to push yourself for no one else is going to do that for you. 621 00:30:27,674 --> 00:30:29,294 You're going to have to push yourself forward in it. 622 00:30:30,154 --> 00:30:30,744 Absolutely. 623 00:30:30,774 --> 00:30:33,674 One of the things that I did in July, because apparently I didn't 624 00:30:33,674 --> 00:30:35,764 want to deal with April and August. 625 00:30:36,714 --> 00:30:37,474 You can make your own. 626 00:30:37,474 --> 00:30:38,004 Yeah, right. 627 00:30:38,064 --> 00:30:41,864 I went live every single day on Instagram because I want to play with 628 00:30:41,864 --> 00:30:44,074 Instagram and use that feature there. 629 00:30:44,719 --> 00:30:47,879 And if this, if you're listening in this thought. 630 00:30:48,634 --> 00:30:50,504 It is really daunting to you because you're like, I don't 631 00:30:50,504 --> 00:30:51,964 know what to say for 31 days. 632 00:30:52,374 --> 00:30:54,714 I use Magi. 633 00:30:55,194 --> 00:30:59,654 I went over to AI, use Magi, put together my like, here's my target audience. 634 00:30:59,654 --> 00:31:01,314 Here's the four things I want to talk about. 635 00:31:01,324 --> 00:31:03,494 Use each one as a weekly theme. 636 00:31:03,874 --> 00:31:05,554 Give me some talking points for each one. 637 00:31:05,614 --> 00:31:07,644 It gave me the ideas. 638 00:31:08,369 --> 00:31:10,339 And I used that for my talking points. 639 00:31:10,359 --> 00:31:13,039 It also helped me write the post by that point. 640 00:31:13,119 --> 00:31:17,669 And I used my notes app, I used Magi, and I used my phone. 641 00:31:18,669 --> 00:31:22,669 Yeah, the AI tools are there to help, like, make all of that magic. 642 00:31:23,109 --> 00:31:27,904 Like, the only thing it can't do right now is is be a real person on camera. 643 00:31:27,904 --> 00:31:31,134 So like all the rest of it, it can do for you, which is great. 644 00:31:31,284 --> 00:31:34,114 Or at least give you like the framework that you need to be successful 645 00:31:34,114 --> 00:31:35,234 or to give you some confidence. 646 00:31:35,584 --> 00:31:35,914 Yeah. 647 00:31:35,944 --> 00:31:38,204 And having that framework made it so easy. 648 00:31:38,204 --> 00:31:41,924 And even for as long as I've done video, I hadn't done any in a while 649 00:31:42,414 --> 00:31:46,934 and everyone was telling me, even You know from the first place like 650 00:31:46,934 --> 00:31:51,024 the first day of that month, I would I had been traveling I was in LA. 651 00:31:51,024 --> 00:31:52,504 I was like in a courtyard. 652 00:31:52,504 --> 00:31:56,244 I'd been out in the sun all day I think that's some random sunburns around my 653 00:31:56,244 --> 00:32:00,514 sunglasses and was trying to figure it out And I didn't have my notes necessarily 654 00:32:00,514 --> 00:32:05,104 in front of me all the way to the last day of the month and you can even see 655 00:32:05,144 --> 00:32:09,584 the cut my confidence going Because I was rusty in the beginning like it was 656 00:32:09,584 --> 00:32:14,924 an invaluable experience and I've been doing this for years So just sometimes you 657 00:32:14,924 --> 00:32:18,704 need to shake it up for yourself a little bit and being able to do it on my phone 658 00:32:18,714 --> 00:32:23,184 versus My computer it was in different spaces that I wasn't used to Like you 659 00:32:23,194 --> 00:32:24,834 have that flexibility and you know what? 660 00:32:24,854 --> 00:32:27,589 No one cared like people loved it People loved it. 661 00:32:28,499 --> 00:32:32,429 And no one cared that I was not, it was harder to hear me in some 662 00:32:32,429 --> 00:32:35,629 locations or that I was sunburned. 663 00:32:35,629 --> 00:32:36,159 No one cared. 664 00:32:36,409 --> 00:32:37,389 I was the only one that cared. 665 00:32:38,239 --> 00:32:38,489 Yeah. 666 00:32:39,399 --> 00:32:44,649 And so I absolutely love this conversation with you, Katie. 667 00:32:44,669 --> 00:32:48,299 As I can talk to you for hours, but we're not going to, I tell 668 00:32:48,299 --> 00:32:51,459 you there's, it's, it's amazing. 669 00:32:52,279 --> 00:32:56,819 How quickly the time goes by, so I, I would say that the mass majority 670 00:32:56,819 --> 00:33:00,559 of live streams that I do now and podcasts and all of it are like at, 671 00:33:00,639 --> 00:33:03,599 at least an hour, like an hour to me. 672 00:33:04,019 --> 00:33:07,689 Felt like an eternity when I first started off and now it's so much easier. 673 00:33:08,179 --> 00:33:09,209 So yeah, I don't know. 674 00:33:09,209 --> 00:33:12,179 I, I guess the other thing I would say is that like, it's harder by 675 00:33:12,179 --> 00:33:13,719 yourself than it is with someone else. 676 00:33:13,719 --> 00:33:16,779 So if you're the kind of person that needs like to bounce ideas off of, 677 00:33:17,479 --> 00:33:20,669 setting it up and doing it with like a friend or a colleague or, someone that 678 00:33:20,669 --> 00:33:25,119 you trust that like, Even if you don't plan out any questions in advance, just 679 00:33:25,119 --> 00:33:27,569 get on camera and talk with each other. 680 00:33:27,829 --> 00:33:30,489 It helps the time pass by faster and gives you confidence too. 681 00:33:30,509 --> 00:33:33,609 Cause you're like, Oh, if I was to forget everything right now, Kendra, 682 00:33:33,609 --> 00:33:36,889 we continue the conversation and I would come back in and keep going. 683 00:33:36,889 --> 00:33:37,059 Right. 684 00:33:37,059 --> 00:33:39,959 So it like, it's helpful to you to, to think through, you don't 685 00:33:39,969 --> 00:33:42,449 have to be by yourself or you don't have to start by yourself. 686 00:33:42,469 --> 00:33:45,099 You could practice with someone else till you get confident and 687 00:33:45,099 --> 00:33:46,159 then figure out how to do it. 688 00:33:46,319 --> 00:33:48,589 It's a different, it's a different feeling being by yourself than 689 00:33:48,589 --> 00:33:49,539 it is to be with someone else. 690 00:33:49,999 --> 00:33:51,089 That's a really good point. 691 00:33:51,554 --> 00:33:54,794 It is much easier to do interviews than when I do my solo shows and I 692 00:33:54,794 --> 00:33:56,454 enjoy doing them like I can talk. 693 00:33:56,534 --> 00:33:57,354 I can talk. 694 00:33:57,354 --> 00:33:57,914 Let's be clear. 695 00:33:58,914 --> 00:34:03,874 But I enjoy, it's always so much more fun to have someone there to ask questions 696 00:34:03,874 --> 00:34:07,084 and to bounce ideas off and to have these conversations because you can, 697 00:34:07,184 --> 00:34:11,264 I think that there's more value in the combined effort than just one person. 698 00:34:11,964 --> 00:34:12,424 Yeah. 699 00:34:13,424 --> 00:34:17,604 So, Katie, where can people find you? 700 00:34:18,604 --> 00:34:26,584 Oh my gosh, I'm super public, as we just said, super public, so I'm, I 701 00:34:26,584 --> 00:34:30,974 am in front of and behind the scenes of almost all the stuff that Ecamm 702 00:34:30,984 --> 00:34:35,464 creates, so E C A M M, you can find us all over, and if you want to Practice. 703 00:34:35,494 --> 00:34:38,484 Ecamm actually has a really great community on Facebook. 704 00:34:38,534 --> 00:34:42,894 If you go ecamm.tv/community, you'll drop into that Facebook group. 705 00:34:42,934 --> 00:34:45,754 And you don't have to be an Ecamm customer to practice and play there. 706 00:34:45,754 --> 00:34:48,364 So it's a good, a good place if you want to test things out. 707 00:34:48,834 --> 00:34:53,324 I, I have my own 90s movie review podcast. 708 00:34:53,869 --> 00:34:57,489 So if you want to be in the past with me and my best friend, you can hang out 709 00:34:57,489 --> 00:35:00,249 with us most Thursday nights at 9 p. 710 00:35:00,249 --> 00:35:00,459 m. 711 00:35:00,459 --> 00:35:01,259 on YouTube. 712 00:35:02,079 --> 00:35:05,019 And wherever you listen to podcasts, we're called the VHS Club. 713 00:35:05,079 --> 00:35:07,509 Our website's thevhsclubpod.com. 714 00:35:07,889 --> 00:35:12,679 And then I, my last name is Fawkes, but it's spelled the British way, F A W K E S. 715 00:35:12,689 --> 00:35:15,999 So you can find me pretty easily across all the different social platforms. 716 00:35:16,019 --> 00:35:20,134 And I'm Super public and welcoming now with my social media, so if you 717 00:35:20,134 --> 00:35:24,234 want to learn about podcasting and see my backyard chickens and learn how 718 00:35:24,234 --> 00:35:29,124 I crochet and travel and scrapbook, you are welcome in my space anytime. 719 00:35:29,124 --> 00:35:32,114 I kind of do a mix of everything that I'm passionate and excited 720 00:35:32,114 --> 00:35:35,084 about, which is fun, at least for me. 721 00:35:35,864 --> 00:35:36,724 No, absolutely. 722 00:35:36,864 --> 00:35:37,144 It is fun. 723 00:35:37,144 --> 00:35:37,954 It's fun for me too. 724 00:35:38,474 --> 00:35:42,134 And I do want to reiterate what I want to reiterate what Katie was just 725 00:35:42,134 --> 00:35:43,594 saying about the Ecamm community. 726 00:35:43,954 --> 00:35:46,834 That is Ecamm is the tool I use. 727 00:35:46,834 --> 00:35:52,474 It's the tool I got started with for live streaming and the community there and 728 00:35:52,654 --> 00:35:55,454 the support there is absolutely amazing. 729 00:35:55,584 --> 00:36:01,364 So if you are considering and hesitating about going live 730 00:36:01,394 --> 00:36:03,054 and trying to figure this out. 731 00:36:03,289 --> 00:36:04,579 You don't have to hesitate. 732 00:36:04,719 --> 00:36:06,189 You don't have to keep considering. 733 00:36:06,219 --> 00:36:12,209 There's so many resources and such a supportive community of people who are 734 00:36:12,209 --> 00:36:14,579 just happy to support you in showing up. 735 00:36:15,569 --> 00:36:19,019 Yeah, come in and lurk, honestly, like if you're like, I don't, I don't, I 736 00:36:19,019 --> 00:36:22,559 don't want to just come and sit in the group and see what people are creating. 737 00:36:22,579 --> 00:36:27,209 I just find it so inspirational and like across every conceivable 738 00:36:27,249 --> 00:36:31,369 industry, people who are streaming, church services, you have people who 739 00:36:31,369 --> 00:36:35,694 are like doing these amazing like presentations and, like, Live events. 740 00:36:35,694 --> 00:36:36,924 You have tons of podcasters. 741 00:36:36,954 --> 00:36:39,894 We have magicians, like literally every industry, get 742 00:36:39,894 --> 00:36:42,244 teachers, every single category. 743 00:36:42,294 --> 00:36:44,604 And they're doing just the coolest things. 744 00:36:44,604 --> 00:36:45,634 It's just, I don't know. 745 00:36:45,644 --> 00:36:49,014 I find it really fun to just get some, even just some great ideas of what's 746 00:36:49,414 --> 00:36:53,204 possible because once you see it, you're like, Oh, like I can do that. 747 00:36:53,204 --> 00:36:55,664 Like, no, it's a level playing field there. 748 00:36:55,664 --> 00:36:57,254 It's not that anyone has, yeah. 749 00:36:57,654 --> 00:37:01,704 Anything better than anyone else, all it takes is a really good idea. 750 00:37:01,724 --> 00:37:04,284 Implementing the idea is just a set of steps, right? 751 00:37:04,284 --> 00:37:08,514 And it comes down to, like, what you can afford and, and, what you have time to 752 00:37:08,514 --> 00:37:10,614 train yourself to do, but it's all doable. 753 00:37:10,834 --> 00:37:12,504 Everyone started somewhere, right? 754 00:37:12,514 --> 00:37:16,889 So, it's neat to get to see all the ideas and examples, but we're always Practicing 755 00:37:16,889 --> 00:37:18,709 and playing around, with each other. 756 00:37:18,709 --> 00:37:20,189 So any level welcome. 757 00:37:20,559 --> 00:37:21,219 And it's fun. 758 00:37:21,319 --> 00:37:22,979 It's play and it's encouraging. 759 00:37:23,039 --> 00:37:28,409 So be sure to check that out because the community, the Ecamm community 760 00:37:28,419 --> 00:37:32,289 and what they've built and the tools that we have access to and 761 00:37:32,289 --> 00:37:33,809 the people are all part of it. 762 00:37:33,999 --> 00:37:38,939 And it's unlike any tool or community like community based around a tool. 763 00:37:38,959 --> 00:37:42,219 I keep saying tool, but like a software, honestly, than I've ever seen. 764 00:37:42,219 --> 00:37:49,399 Cause when I think of Ecamm, it's not just, Oh my gosh, I can do this and 765 00:37:49,399 --> 00:37:51,729 you can do this and you can do this and then there's these cool people 766 00:37:51,729 --> 00:37:54,539 and then they teach you and it's like, it's a bigger thing than that. 767 00:37:54,939 --> 00:37:55,699 Experience. 768 00:37:56,499 --> 00:37:57,019 Experience. 769 00:37:57,289 --> 00:37:58,519 Good job marketing it. 770 00:37:58,549 --> 00:37:59,829 Is that the word I was looking for? 771 00:37:59,829 --> 00:38:00,239 Experience. 772 00:38:00,239 --> 00:38:06,089 It's all these things and you get to act in it and it's all around you. 773 00:38:07,089 --> 00:38:09,999 And I always love when people are like, how did you build the community? 774 00:38:09,999 --> 00:38:12,049 I was like, Oh man, this community built itself. 775 00:38:12,049 --> 00:38:18,309 Like the, once you realize like what you can do on video, it becomes like 776 00:38:18,319 --> 00:38:22,189 just this, almost like a game where you're like, Oh, I like, I can make 777 00:38:22,189 --> 00:38:26,679 this whole stream look like a CNN show, like scrolling tickers I could do. 778 00:38:27,134 --> 00:38:30,744 And then it's just, yeah, people just get addicted justifiably. 779 00:38:30,744 --> 00:38:33,214 Like it's just really cool what you can accomplish. 780 00:38:33,214 --> 00:38:36,164 So yeah, the community builds itself and their enthusiasm 781 00:38:36,164 --> 00:38:38,254 just like catches like fire. 782 00:38:38,264 --> 00:38:40,014 Everyone is just like, ah, I can do this. 783 00:38:40,044 --> 00:38:40,724 Can you see this? 784 00:38:41,724 --> 00:38:42,594 Let's try it out. 785 00:38:43,594 --> 00:38:43,834 Yeah. 786 00:38:43,834 --> 00:38:44,874 It's pretty amazing. 787 00:38:44,884 --> 00:38:46,064 So be sure to check it out. 788 00:38:46,414 --> 00:38:51,064 Katie, thank you so much for being here today and thanks to all of you 789 00:38:51,064 --> 00:38:54,614 for tuning in to hear Katie and I. 790 00:38:54,859 --> 00:38:58,859 Talk about marketing in my video and nerd out about the topic. 791 00:38:59,429 --> 00:39:02,629 And if you are inspired to take your own passion to the podium 792 00:39:02,629 --> 00:39:05,179 success, visit KendraLosee. 793 00:39:05,179 --> 00:39:09,779 com for more expertise on how to amplify your business and your personal brand 794 00:39:10,339 --> 00:39:16,599 and visit Ecamm to learn more about how to show up live and the community there. 795 00:39:16,709 --> 00:39:20,279 And until next time, I'm Kendra Losee. 796 00:39:20,349 --> 00:39:20,969 Thank you. 797 00:39:21,389 --> 00:39:21,749 Bye. 798 00:39:22,349 --> 00:39:22,589 All right. 799 00:39:22,589 --> 00:39:23,669 You thought you were done? 800 00:39:23,699 --> 00:39:25,649 I knew I just had goodbye, but I didn't mean it. 801 00:39:25,739 --> 00:39:30,809 I decided it would be fun to include the bloopers from the beginning of the podcast 802 00:39:30,809 --> 00:39:33,959 episode with Katie, for you to enjoy. 803 00:39:34,049 --> 00:39:35,819 So those are coming up. 804 00:39:36,369 --> 00:39:39,939 Have you ever felt this stage right when you think about going 805 00:39:39,969 --> 00:39:45,969 on live on camera and Broadcasting yourself out to the internet? 806 00:39:46,169 --> 00:39:52,299 If so, you're not alone and this episode is for you We're going to be 807 00:39:52,319 --> 00:39:58,039 meeting Katie Hawks today See, I told you, I told you it was going to be me. 808 00:39:58,459 --> 00:40:01,479 You need to keep bloopers in for this episode in particular 809 00:40:01,479 --> 00:40:02,759 so people, it's relatable. 810 00:40:03,759 --> 00:40:06,849 We're not meeting Katie Hawks because that's not a person I know. 811 00:40:07,849 --> 00:40:10,479 I knew it was always people's last name too and I think it's because of 812 00:40:10,479 --> 00:40:12,779 mine's such like a A sticking point. 813 00:40:13,569 --> 00:40:14,679 , no one ever gets it right. 814 00:40:15,099 --> 00:40:15,369 Okay? 815 00:40:15,429 --> 00:40:16,029 Mm-Hmm? 816 00:40:16,469 --> 00:40:17,159 . Here we go. 817 00:40:18,159 --> 00:40:21,344 . It's your damn Fox shirt, . It is, it does. 818 00:40:22,344 --> 00:40:24,454 All right, here we go.