How can your MSP stand out in a crowded market?

Esther is the operations with RCS professional services based out of New York. As an operations manager, and lot of her time goes in business development and marketing. In this free wheeling conversation she elaborates about the challenges in marketing an MSP in a crowded marketplace, what her company does to handle mental health and most importantly the lessons she learnt from her peer group.

Show Notes

Topics discussed in this episodes

• How RCS Professional Services changed the marketing game post the pandemic. 03:18
• How the 18-member team in RCS is structured. 04:32
• Competing and standing out in a crowded MSP marketplace in New York. 05:50
• The importance of tech stack in winning new businesses. 07:55
• Being vendor agnostic helps RCS customize solutions to their clients needs. 10:26
• Mental health and what MSPs can do about it. 13:20
• Rapid fire with Esther. 16:10

The team that made this episode possible

• Praveen Ramesh, who leads product marketing and growth.
• Monica Maria, who leads the content marketing and editorial efforts.
• Karthikeyan Ganesh, who designs everything you see on our website.
• Kanagaraj Subramaniam, who built everything on this podcast page.

What you will learn

• How RCS Professional Services stands out in a crowded MSP market?
• The biggest learning Esther has had from her MSP marketing peer group.
• Mental health and what RCS Professional Services does about it.

What is SuperPod — The no-filter MSP show?

SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.

Presented by SuperOps.ai.