1 00:00:05,137 --> 00:00:08,686 SAMANTHA: We're back, bitches! How's that for 2 00:00:08,686 --> 00:00:08,686 an intro? 3 00:00:09,246 --> 00:00:09,246 TAYLER: I love that. 4 00:00:11,922 --> 00:00:14,201 SAMANTHA: Welcome back to the Pretty Okay Podcast. 5 00:00:14,481 --> 00:00:14,481 I'm your host, Samantha Welker. 6 00:00:16,141 --> 00:00:16,141 TAYLER: And I am Taylor Holman. 7 00:00:19,195 --> 00:00:19,195 SAMANTHA: And it's been a minute. 8 00:00:21,794 --> 00:00:23,474 TAYLER: It's been a minute. Like, however many 9 00:00:23,553 --> 00:00:28,873 minutes are in a year? 500,000. No, 500, 25,600 10 00:00:29,774 --> 00:00:29,774 minutes. 11 00:00:31,193 --> 00:00:33,533 SAMANTHA: Right? Clock that. We made it 35 seconds 12 00:00:34,094 --> 00:00:39,064 into the episode before Taylor sang. That was 13 00:00:39,064 --> 00:00:39,064 pretty good. 14 00:00:41,250 --> 00:00:41,250 TAYLER: That's a record. 15 00:00:42,329 --> 00:00:44,429 SAMANTHA: But that is a very good way to remember 16 00:00:44,609 --> 00:00:47,350 it. Honestly, that's the only way. Thank you, 17 00:00:47,409 --> 00:00:47,409 rent. 18 00:00:48,409 --> 00:00:50,250 TAYLER: Thank you, rent. I mean, I was like, there's 19 00:00:50,250 --> 00:00:52,890 no, unless I'm picking up my phone and doing calculations. 20 00:00:54,868 --> 00:00:54,868 I don't know that number. 21 00:00:56,069 --> 00:00:58,168 SAMANTHA: So. I like that you say picking up your 22 00:00:58,168 --> 00:00:58,168 phone and not picking up a calculator. 23 00:01:00,488 --> 00:01:03,932 TAYLER: Oh, well, I only, you know. That's why 24 00:01:03,932 --> 00:01:03,932 you're smarter than me because you has a calculator. 25 00:01:09,128 --> 00:01:10,507 SAMANTHA: Well, you know, what did our teachers 26 00:01:10,528 --> 00:01:12,987 always say? You're not going to always have a 27 00:01:12,987 --> 00:01:14,847 calculator in your pocket. And it's like, no, 28 00:01:14,847 --> 00:01:14,847 we do. Just kidding. 29 00:01:15,787 --> 00:01:19,248 TAYLER: Oh, my God. That is 100% what our teachers 30 00:01:19,248 --> 00:01:19,248 used to say. 31 00:01:20,447 --> 00:01:22,487 SAMANTHA: Yeah. And you're like, it's like, no, 32 00:01:22,487 --> 00:01:24,347 I do have one in my pocket, but I keep my actual 33 00:01:24,408 --> 00:01:26,587 calculator on my desk. So I have both. So like 34 00:01:26,587 --> 00:01:26,587 you're doubly wrong. 35 00:01:28,871 --> 00:01:31,731 TAYLER: Oh my God. Oh, back to the days. Everyone's 36 00:01:31,831 --> 00:01:34,852 like, Oh, yep. This is typical Taylor and Sam, 37 00:01:34,912 --> 00:01:38,212 but this is what you come here for, right? The, 38 00:01:38,451 --> 00:01:42,992 the rants, the, um, what's the word? Rants, soapboxes, 39 00:01:43,091 --> 00:01:45,652 whatever, whatever comes to mind. It's very stream 40 00:01:45,652 --> 00:01:45,652 of consciousness, which is why it's entertaining. 41 00:01:48,548 --> 00:01:51,748 SAMANTHA: Yes. And, you know, rant wise, do we 42 00:01:51,748 --> 00:01:51,748 have a doozy today? 43 00:01:53,147 --> 00:01:56,962 TAYLER: We have a doozy today, you guys. This 44 00:01:56,962 --> 00:02:01,608 one, Samantha started ranting about on... The 45 00:02:01,608 --> 00:02:04,908 good old gram, as where any quality rant starts, 46 00:02:05,308 --> 00:02:05,308 right? 47 00:02:05,748 --> 00:02:05,748 SAMANTHA: Right. 48 00:02:06,427 --> 00:02:09,747 TAYLER: And I promptly swooped right in and said, 49 00:02:10,008 --> 00:02:10,008 we should make this an episode. So here we are. 50 00:02:13,961 --> 00:02:15,921 SAMANTHA: Here we are. I think, too, when I started 51 00:02:16,021 --> 00:02:18,319 it, I was like. I'm just going to write a blog 52 00:02:18,319 --> 00:02:20,060 post or I'm just going to, I should just do a 53 00:02:20,060 --> 00:02:23,584 podcast episode or something about this. I have 54 00:02:23,584 --> 00:02:23,584 so much to say. 55 00:02:25,217 --> 00:02:25,217 TAYLER: Yes. So what are we commenting about today? 56 00:02:28,861 --> 00:02:30,141 SAMANTHA: Oh, great. We haven't even told them. 57 00:02:30,141 --> 00:02:30,141 Did we tell them? 58 00:02:30,842 --> 00:02:30,842 TAYLER: No. No, we haven't told them. 59 00:02:32,921 --> 00:02:34,762 SAMANTHA: I was, Sam was just ranting. That's 60 00:02:34,762 --> 00:02:37,588 all they know. Okay, well, it's going to become 61 00:02:37,588 --> 00:02:40,188 as no surprise to anybody that I was ranting about 62 00:02:40,188 --> 00:02:40,188 influencers. So here we are today. 63 00:02:44,030 --> 00:02:45,750 TAYLER: So you can think of this as a follow-up 64 00:02:45,810 --> 00:02:48,689 to our Trust Me, I'm an Influencer episode. Yeah. 65 00:02:48,969 --> 00:02:52,150 But this one is, I think, going to be a little 66 00:02:52,150 --> 00:02:52,150 bit more cutthroat. So buckle up, bitches. 67 00:03:00,180 --> 00:03:03,939 SAMANTHA: Buckle up, bitches. I, yes, I have many, 68 00:03:03,960 --> 00:03:07,139 many thoughts, obviously, which we will get into. 69 00:03:08,219 --> 00:03:12,280 But yeah, I think this rant mostly stemmed from 70 00:03:12,479 --> 00:03:16,901 frustration. And I know I'm not the only one. 71 00:03:17,444 --> 00:03:20,194 Like, As soon as I posted those stories, like 72 00:03:20,194 --> 00:03:23,586 every friend I have that has a brand is just like, 73 00:03:23,687 --> 00:03:28,063 oh my God, me too, me too. So if you're listening 74 00:03:28,063 --> 00:03:30,264 to this because you're like, oh, God, Sam's ranting 75 00:03:30,283 --> 00:03:33,877 about influencers. No, it's not just me. So... 76 00:03:34,590 --> 00:03:36,990 I'm trying to speak collectively for business 77 00:03:36,990 --> 00:03:39,550 owners everywhere. Business owners, marketing 78 00:03:39,969 --> 00:03:43,030 managers, whatever your seat is where you're working 79 00:03:43,030 --> 00:03:43,030 with influencers. It's pretty much all the same. 80 00:03:47,313 --> 00:03:51,259 TAYLER: Yeah, you know, and I have... Had this 81 00:03:51,259 --> 00:03:53,400 interesting experience. You guys, since we last 82 00:03:53,400 --> 00:03:55,699 recorded in an episode, I have birthed another 83 00:03:55,699 --> 00:03:59,659 business. And so, right. So NG is out into the 84 00:03:59,659 --> 00:04:04,439 wild. And I experienced this in a similar but 85 00:04:04,439 --> 00:04:07,379 different way because people make this assumption 86 00:04:07,419 --> 00:04:10,020 that if you have a tech startup, that you have 87 00:04:10,099 --> 00:04:14,747 $50 million in funding sitting in your bank. And 88 00:04:14,747 --> 00:04:19,166 hey, that is not what Engie is doing. We are totally 89 00:04:19,346 --> 00:04:22,007 self-funded. We do not have extra cash to throw 90 00:04:22,007 --> 00:04:24,826 around. But I'm still getting these requests from 91 00:04:25,007 --> 00:04:28,367 not even necessarily influencers, just like people, 92 00:04:29,146 --> 00:04:33,786 assuming that I have money to burn and asking 93 00:04:33,966 --> 00:04:37,867 for dumb shit and like just coming in hot with 94 00:04:37,867 --> 00:04:41,858 the requests. So. Yeah, I'm I am very much excited 95 00:04:41,978 --> 00:04:46,067 about today's chat because, you know, it's. The 96 00:04:46,067 --> 00:04:48,127 takeaway, there will be some actual takeaways 97 00:04:48,427 --> 00:04:50,887 as there always are. Yes, yes, yes. But it's like 98 00:04:50,887 --> 00:04:54,867 how to ask properly and not be an asshole influencer. 99 00:04:55,367 --> 00:04:57,526 And then also like from the business side, what 100 00:04:57,526 --> 00:05:00,047 do you need to do to maybe like repel some of 101 00:05:00,047 --> 00:05:00,047 these folks from reaching out too often? 102 00:05:03,083 --> 00:05:04,862 SAMANTHA: Yeah, you know, I think even in the 103 00:05:04,862 --> 00:05:08,617 days before Taylor, came on the podcast, Julia 104 00:05:08,976 --> 00:05:10,956 and I did an episode, like I think one of our 105 00:05:10,956 --> 00:05:14,048 very first ones that was like how to not be. Gross 106 00:05:14,187 --> 00:05:14,187 when pitching yourself to brands. 107 00:05:16,954 --> 00:05:16,954 TAYLER: And 108 00:05:18,119 --> 00:05:19,559 SAMANTHA: If you're an influencer and you're wanting 109 00:05:19,559 --> 00:05:21,499 to get into the game, go listen to that one first 110 00:05:21,499 --> 00:05:24,007 and come back. Actually, go listen to that one. 111 00:05:24,007 --> 00:05:26,411 Then go listen to the... Trust me, I'm an influencer. 112 00:05:26,730 --> 00:05:29,091 And then come back because this is like a tiered 113 00:05:29,711 --> 00:05:35,759 subject here. There's a lot to unpack. So, I mean, 114 00:05:35,759 --> 00:05:40,093 let's start with... Kind of just talking in general 115 00:05:40,093 --> 00:05:44,619 about like. Who's an influencer? From a brand 116 00:05:44,699 --> 00:05:47,399 perspective, what is an influencer? Aren't we 117 00:05:47,399 --> 00:05:50,052 all influencers? We're all fucking influencers. 118 00:05:50,372 --> 00:05:50,372 Like, are we still allowed to cuss? 119 00:05:52,711 --> 00:05:52,711 TAYLER: Yes, absolutely. 120 00:05:56,745 --> 00:05:59,944 SAMANTHA: Um, so influencers, people think are 121 00:06:00,045 --> 00:06:03,345 somebody with a crap ton of followers who post 122 00:06:03,365 --> 00:06:06,564 something and it goes viral. That could not be 123 00:06:06,564 --> 00:06:08,704 farther from the truth these days. Like honestly, 124 00:06:10,225 --> 00:06:12,404 it would be awesome if it was, that was how it 125 00:06:12,404 --> 00:06:15,605 was for a hot minute when Instagram was, you know, 126 00:06:15,605 --> 00:06:19,665 kind of rolling along and the very first influencers, 127 00:06:20,204 --> 00:06:23,425 uh, were coming out. But I mean, there's a lot 128 00:06:23,425 --> 00:06:25,605 of different buckets for influencers these days. 129 00:06:25,644 --> 00:06:28,805 And I think that, you know, content creators is 130 00:06:29,144 --> 00:06:31,105 kind of the main one that brands are looking to 131 00:06:31,105 --> 00:06:33,764 work with. And we're going to get into all of 132 00:06:33,764 --> 00:06:35,944 that later. But like, there's really two main 133 00:06:36,064 --> 00:06:39,225 purposes of why a brain works with an influencer. 134 00:06:40,822 --> 00:06:42,723 And I'm going to use the term influencer as like 135 00:06:42,723 --> 00:06:45,826 an overarching thing here, right? But two reasons 136 00:06:45,887 --> 00:06:47,747 they're working with influencers are either to, 137 00:06:47,867 --> 00:06:52,427 A, generate sales, right? Hoping that their reach 138 00:06:52,947 --> 00:06:56,286 gets people interested in your product. Or B. 139 00:06:57,833 --> 00:07:01,153 Create content. Because when you have these different 140 00:07:01,153 --> 00:07:03,274 buckets, you've got your content creators who 141 00:07:03,374 --> 00:07:06,093 they might not necessarily convert all that much, 142 00:07:06,173 --> 00:07:08,553 but to create beautiful content for you to use. 143 00:07:08,574 --> 00:07:11,434 And they are incredibly valuable to your business, 144 00:07:11,494 --> 00:07:14,033 but in a different way. Right. Then obviously 145 00:07:14,353 --> 00:07:19,187 generating sales. So, I mean, I. Right now I work 146 00:07:19,187 --> 00:07:21,687 with, I think, I want to say we have about 150 147 00:07:21,708 --> 00:07:21,708 influencers on our roster. 148 00:07:23,548 --> 00:07:23,548 TAYLER: That is too many to manage. 149 00:07:26,767 --> 00:07:30,648 SAMANTHA: Well, yes, it is. I inherited them. 150 00:07:32,608 --> 00:07:36,286 And, yeah, it's too many. I inherited them. A 151 00:07:36,286 --> 00:07:39,425 big part, you know, and. As I've been with Briar 152 00:07:39,485 --> 00:07:42,404 for the past year. Which I don't even know if 153 00:07:42,404 --> 00:07:44,064 anybody knows that. Cause if we don't podcast 154 00:07:44,084 --> 00:07:44,084 since I started with Brian, 155 00:07:45,345 --> 00:07:47,404 TAYLER: I don't think so. So, you know, we all 156 00:07:47,404 --> 00:07:47,404 heard my business birthing baby. What's yours. 157 00:07:50,887 --> 00:07:52,187 SAMANTHA: Yeah, I mean, I didn't birth anything. 158 00:07:52,307 --> 00:07:52,307 I just took someone else's, but. 159 00:07:54,600 --> 00:07:54,600 TAYLER: I shouldn't put it like that. 160 00:07:56,839 --> 00:07:58,939 SAMANTHA: But so I'm at Briar Baby now instead 161 00:07:58,939 --> 00:08:01,160 of Sully Baby, heading up brand and marketing. 162 00:08:01,923 --> 00:08:04,403 Very lateral move for me. Pretty much the exact 163 00:08:04,403 --> 00:08:06,903 same role, just instead of baby wraps, baby hats. 164 00:08:07,644 --> 00:08:11,754 Hence the beanie. I have to stay on brand. Actually, 165 00:08:11,754 --> 00:08:16,331 this is Christy Dawn, so don't tell anybody. But. 166 00:08:17,144 --> 00:08:21,343 I, yeah, I inherited about 150 influencers. And... 167 00:08:22,949 --> 00:08:24,449 I'm going to try not to make this episode just 168 00:08:24,449 --> 00:08:26,689 me complaining about the influencers that I work 169 00:08:26,689 --> 00:08:30,232 with on a regular basis. Because I hate... You 170 00:08:30,232 --> 00:08:33,011 think 150 is a lot, but at Solly Baby, we did 171 00:08:33,211 --> 00:08:37,611 150. It reached out to 150 a month. So it was 172 00:08:37,611 --> 00:08:40,412 a crap ton. And I know brands that do even more 173 00:08:40,412 --> 00:08:42,912 than that. All depends on your product. We'll 174 00:08:42,951 --> 00:08:47,995 get there. But. In terms of... You know, the ones 175 00:08:47,995 --> 00:08:52,299 that I currently have. I've been able to figure 176 00:08:52,299 --> 00:08:54,879 out which bucket to put them in. And so there's 177 00:08:54,879 --> 00:08:56,779 a small group that goes into the content creator, 178 00:08:56,980 --> 00:08:58,860 which it's like their shit's on brand for us. 179 00:08:58,860 --> 00:09:01,345 We love it. We're going to use it. There's the 180 00:09:01,345 --> 00:09:04,177 ones that... Have a smaller account, but for some 181 00:09:04,177 --> 00:09:07,767 reason have a bitching like engagement rate. And 182 00:09:07,807 --> 00:09:10,517 like some of our top. Converting influencers have 183 00:09:10,716 --> 00:09:13,876 less than 3000 followers, but their audience is 184 00:09:13,897 --> 00:09:17,537 super tuned in. You know, they're very. Like. 185 00:09:18,384 --> 00:09:20,924 I would consider them an actual influencer because 186 00:09:21,784 --> 00:09:25,116 people are influenced by them to buy shit. And 187 00:09:25,116 --> 00:09:28,616 then we have the largest bucket. Which is just 188 00:09:28,616 --> 00:09:30,476 people who want free shit and nothing happens. 189 00:09:34,044 --> 00:09:38,073 I would say that's about 80% of those 150. Which 190 00:09:38,922 --> 00:09:42,292 In general, is pretty common for most brands. 191 00:09:43,172 --> 00:09:46,682 You know, and it's, it's. As a business owner 192 00:09:46,682 --> 00:09:49,022 or a marketer, you know that it's just throwing 193 00:09:49,042 --> 00:09:51,337 shit at the wall and seeing what sticks. We don't 194 00:09:51,337 --> 00:09:53,357 know at the gate who's going to convert and who's 195 00:09:53,357 --> 00:09:55,950 not. It's trial and error. You know, you're taking 196 00:09:55,950 --> 00:09:59,224 a risk by... Gifting people product and whatnot. 197 00:10:00,605 --> 00:10:04,398 Which That's another thing. Gifting versus paying. 198 00:10:05,178 --> 00:10:07,701 Mm-hmm. A lot of influencers these days want to 199 00:10:07,701 --> 00:10:07,701 be paid. And it's understandable, right? 200 00:10:10,866 --> 00:10:10,866 TAYLER: They're creating content. 201 00:10:11,966 --> 00:10:14,447 SAMANTHA: But unless they're getting paid for 202 00:10:14,447 --> 00:10:17,586 creating content, getting paid to actually just 203 00:10:17,586 --> 00:10:21,113 be an influencer. And like promote a product doesn't 204 00:10:21,852 --> 00:10:25,832 work for brands anymore. It just doesn't. So if 205 00:10:25,972 --> 00:10:27,972 you're listening to this, think about which of 206 00:10:27,972 --> 00:10:30,133 those buckets you fit in, you know? And if you 207 00:10:30,133 --> 00:10:31,913 haven't considered which of those buckets you 208 00:10:31,913 --> 00:10:34,653 fit in. It's time to do some soul searching because 209 00:10:34,693 --> 00:10:36,653 there's a good chance you're in that big old 80% 210 00:10:36,854 --> 00:10:36,854 bucket. 211 00:10:38,389 --> 00:10:40,548 TAYLER: Which is the most annoying bucket. And 212 00:10:40,708 --> 00:10:42,448 those are the people that are currently reaching 213 00:10:42,509 --> 00:10:48,668 out to me. Like, I had someone who... Wanted us 214 00:10:48,668 --> 00:10:51,489 to upgrade their account, which there's no way 215 00:10:51,489 --> 00:10:53,469 to upgrade their account because when you create 216 00:10:53,688 --> 00:10:55,668 an ng account, you get access to everything, right? 217 00:10:55,668 --> 00:10:58,028 Like we don't throttle anything. But they literally 218 00:10:58,869 --> 00:11:01,249 just emailed me this morning asking that if they 219 00:11:01,249 --> 00:11:05,186 would write us a review. If we would upgrade their 220 00:11:05,186 --> 00:11:08,850 account. And I was like, putting on my soft kid 221 00:11:08,850 --> 00:11:11,110 gloves as I'm typing, but in my mind I'm going, 222 00:11:11,110 --> 00:11:14,562 fuck off. Like, if you want to write a review, 223 00:11:14,562 --> 00:11:16,721 write a review. If you don't, don't. But don't 224 00:11:16,841 --> 00:11:20,701 come at me asking for free shit just because you 225 00:11:20,741 --> 00:11:23,001 are going to type some words that I don't even 226 00:11:23,001 --> 00:11:23,001 know what you're going to type. 227 00:11:24,998 --> 00:11:27,238 SAMANTHA: Yeah, that's an interesting one. That's 228 00:11:27,238 --> 00:11:27,238 like... Bare minimum. 229 00:11:30,735 --> 00:11:34,014 TAYLER: 100%. So annoying. Thankfully, I don't 230 00:11:34,014 --> 00:11:36,654 know who this human is outside of having contact 231 00:11:36,754 --> 00:11:40,595 via this email. So it's highly unlikely that they're 232 00:11:40,595 --> 00:11:40,595 listening to this podcast. 233 00:11:42,278 --> 00:11:44,671 SAMANTHA: Yeah, yeah. Sure, sure. You know, thinking 234 00:11:44,831 --> 00:11:47,071 about which of those buckets you might fit into. 235 00:11:47,778 --> 00:11:50,678 Content creator, you know, someone with a dedicated 236 00:11:50,719 --> 00:11:54,576 community who's actually going to convert. Other. 237 00:11:55,436 --> 00:11:58,235 I'll just say other is the third bucket. And you 238 00:11:58,235 --> 00:12:01,000 know, here's the thing is that influencers have 239 00:12:01,000 --> 00:12:03,279 the ability to track this. They know it because 240 00:12:03,440 --> 00:12:05,960 a lot of the times brands are using a platform 241 00:12:05,960 --> 00:12:09,240 like Grin or Shopify Collabs where they have a 242 00:12:09,240 --> 00:12:11,980 back end and they can see how they're converting, 243 00:12:12,059 --> 00:12:13,860 how many link clicks they're getting, how many 244 00:12:13,860 --> 00:12:16,360 times people are using their discount codes, things 245 00:12:16,360 --> 00:12:20,059 like that. So there's no need to be flying blind 246 00:12:20,080 --> 00:12:23,799 as an influencer. And if it is something you really 247 00:12:23,799 --> 00:12:25,600 want to do and you really want to be a content 248 00:12:25,600 --> 00:12:28,720 creator for brands, you should be keeping an eye 249 00:12:28,720 --> 00:12:32,375 on those metrics. Thousand percent, why wouldn't 250 00:12:32,515 --> 00:12:35,417 you? Because, you know, I would be willing to 251 00:12:35,417 --> 00:12:38,537 bet that all of these gals in the 80% bucket here 252 00:12:39,703 --> 00:12:41,764 I've never looked at that and are still just continuing 253 00:12:41,884 --> 00:12:44,724 to ask for free product, knowing that they've 254 00:12:44,724 --> 00:12:49,947 gotten zero link clicks. Like... Hello. Yeah. 255 00:12:50,067 --> 00:12:54,288 So. I encourage you to check out, you know, those 256 00:12:54,288 --> 00:12:56,928 backends. And if you don't have those, like if 257 00:12:56,928 --> 00:12:58,328 you're working with brands that don't have that, 258 00:12:58,328 --> 00:13:01,817 which is, I think, kind of rare these days. Email 259 00:13:01,817 --> 00:13:03,758 your influencer coordinator or whatever, and just 260 00:13:03,758 --> 00:13:06,018 be like, Hey, how's it going? Like, what can I 261 00:13:06,018 --> 00:13:08,197 do? If it's someone you were actually want to 262 00:13:08,197 --> 00:13:08,197 build a relationship with. 263 00:13:11,142 --> 00:13:14,042 TAYLER: Yeah, and if you are an influencer or 264 00:13:14,162 --> 00:13:17,621 content creator listening to this or like exploring 265 00:13:17,881 --> 00:13:20,822 the idea of adding this as a, you know, a revenue 266 00:13:21,201 --> 00:13:21,201 stream for your business. 267 00:13:23,105 --> 00:13:23,105 SAMANTHA: Yeah. 268 00:13:23,780 --> 00:13:25,260 TAYLER: That's exactly what it is. You have to 269 00:13:25,260 --> 00:13:27,520 treat it as another revenue stream of your business. 270 00:13:27,600 --> 00:13:29,360 Therefore, you have to treat it like a business. 271 00:13:29,681 --> 00:13:33,041 And a real business is going to track these numbers. 272 00:13:34,020 --> 00:13:37,667 And... From the business side of things of who 273 00:13:37,667 --> 00:13:40,647 you might be trying to sell your content to, or 274 00:13:40,647 --> 00:13:43,246 create these relationships with, that's the first 275 00:13:43,287 --> 00:13:45,547 fucking question I'm going to ask. Like what's 276 00:13:45,647 --> 00:13:48,346 your average conversion rate on things, right? 277 00:13:48,366 --> 00:13:52,486 Like, because as the, as the company, I want to 278 00:13:52,486 --> 00:13:56,907 have an idea, even just a broad strokes idea of 279 00:13:57,527 --> 00:14:01,047 what I can expect from you and the, and the money 280 00:14:01,047 --> 00:14:04,693 or product that I'm investing in you. So. Yeah. 281 00:14:04,693 --> 00:14:07,894 If you are doing that soul searching and you are 282 00:14:07,894 --> 00:14:11,499 in that 80% bucket. Or you're looking at your 283 00:14:11,499 --> 00:14:13,759 business and the influence that you have, the 284 00:14:14,119 --> 00:14:15,698 influencers that you have, and you're looking 285 00:14:15,698 --> 00:14:19,394 at that 80% bucket. You personally need to make 286 00:14:19,394 --> 00:14:22,235 some pretty significant changes in terms of how 287 00:14:22,235 --> 00:14:25,315 you're approaching your pitches, right? Yeah. 288 00:14:25,315 --> 00:14:25,315 Or how you're just operating things in general. 289 00:14:28,158 --> 00:14:30,899 SAMANTHA: Yeah. And I mean, that actually kind 290 00:14:30,899 --> 00:14:34,778 of leads pretty nicely into. Talking about what 291 00:14:35,259 --> 00:14:35,259 a brand wants from an influencer, right? 292 00:14:37,219 --> 00:14:38,899 TAYLER: I kind of touched on it a little bit. 293 00:14:38,938 --> 00:14:38,938 What a brand needs. 294 00:14:40,399 --> 00:14:44,855 SAMANTHA: More singing. I've missed yours. Missed 295 00:14:44,914 --> 00:14:47,971 it. Looking at it from a big picture, which... 296 00:14:48,629 --> 00:14:50,269 I don't think the majority of influencers do. 297 00:14:51,565 --> 00:14:55,854 You know, It's... Not free marketing for brands 298 00:14:56,413 --> 00:14:58,974 to work with influencers. I've seen people post 299 00:14:59,053 --> 00:15:01,514 stuff like that, like influencers that I've worked 300 00:15:01,514 --> 00:15:07,794 with. And then I start following. I should say 301 00:15:07,815 --> 00:15:10,235 I have a handful of influencers that I follow 302 00:15:10,254 --> 00:15:12,215 on my personal account that I love, right, that 303 00:15:12,215 --> 00:15:13,914 I've worked with. And I'm like, you're a rad human. 304 00:15:13,995 --> 00:15:16,774 You do a great job. Great. I'm interested in what's 305 00:15:16,774 --> 00:15:20,011 going on with you. Let's be friends. I also follow 306 00:15:20,011 --> 00:15:23,729 like other ones. And then It turns me off from 307 00:15:23,729 --> 00:15:26,489 working with them anymore when I see the stuff 308 00:15:26,489 --> 00:15:28,629 that they're posting, because like, I'll see them 309 00:15:28,629 --> 00:15:31,168 complaining about brands not wanting to pay them. 310 00:15:31,229 --> 00:15:34,874 And things like that. And it's like, I don't think 311 00:15:34,874 --> 00:15:39,696 you realize that. Influencer marketing is not 312 00:15:39,696 --> 00:15:42,216 free. We are paying for the products that we're 313 00:15:42,216 --> 00:15:45,070 making. We're paying to ship them. We're paying, 314 00:15:45,070 --> 00:15:47,110 you know, we're paying for all like the platforms 315 00:15:47,169 --> 00:15:49,370 that we use to work with influencers. Grin's not 316 00:15:49,370 --> 00:15:51,970 cheap. That's like three grand a month. Oh, my 317 00:15:51,970 --> 00:15:51,970 God. 318 00:15:52,250 --> 00:15:52,250 TAYLER: That's how much that big one is. 319 00:15:54,049 --> 00:15:57,956 SAMANTHA: Yeah, it's stupid. It's an investment. 320 00:15:58,636 --> 00:16:01,456 Oftentimes you have people like employees who 321 00:16:01,456 --> 00:16:04,557 are dedicated to influencer coordinating. That's 322 00:16:04,777 --> 00:16:07,557 a salary. That's a person. Like none of this is 323 00:16:07,557 --> 00:16:10,116 free to a brand. And then you're looking at the 324 00:16:10,116 --> 00:16:12,876 profit margins. Like, you know, I know at Glitter 325 00:16:12,876 --> 00:16:16,809 Guide, I was always amazed by the amount of beauty 326 00:16:16,809 --> 00:16:20,051 products I would get sent. Like. Without asking. 327 00:16:20,350 --> 00:16:22,691 They would just show up at my door. And it's because 328 00:16:22,711 --> 00:16:25,311 beauty products have a much lower cost margin, 329 00:16:25,591 --> 00:16:29,410 right, than we have for, say, making handmade 330 00:16:29,910 --> 00:16:33,985 baby bonnets. It's a lot. Different, especially 331 00:16:33,985 --> 00:16:37,014 if you're producing your product overseas. That's 332 00:16:37,014 --> 00:16:39,859 also a big factor. So there's just all of these 333 00:16:39,859 --> 00:16:41,558 things to kind of look at when you're looking 334 00:16:41,558 --> 00:16:43,639 at the brand that you're requesting product from 335 00:16:43,798 --> 00:16:46,937 or requesting to work with. Are they local? Where 336 00:16:46,937 --> 00:16:49,788 are their products made? What obviously you're 337 00:16:50,087 --> 00:16:51,868 not going to know the exact answers, but like 338 00:16:51,868 --> 00:16:54,248 take a guess based on their industry, what their 339 00:16:54,248 --> 00:16:57,947 profit margins might be. So, you know, if it's 340 00:16:58,107 --> 00:17:02,809 a bottle of baby bubble bath. Great. Like they're 341 00:17:02,929 --> 00:17:05,450 doling that shit out like candy. But when you 342 00:17:05,450 --> 00:17:10,109 have stuff that's more handmade or more has really 343 00:17:10,309 --> 00:17:14,308 a lot slimmer profit margins. They can't be doling 344 00:17:14,368 --> 00:17:16,729 product out to everybody who comes in requesting 345 00:17:16,729 --> 00:17:21,894 it. And I know like for us, we get a ton of repeat 346 00:17:21,953 --> 00:17:25,854 requests, like influencers who just want new product. 347 00:17:25,973 --> 00:17:27,614 Like if we come out with a new style, they're 348 00:17:27,614 --> 00:17:30,594 like, great. Or, hey, my baby grew out of this. 349 00:17:30,594 --> 00:17:33,971 Can I size up? And it's like, we're not just. 350 00:17:34,914 --> 00:17:37,703 Like. Your closet. Outfitting your kid. Yeah. 351 00:17:40,095 --> 00:17:45,023 And so I think, you know. That's just a big component. 352 00:17:45,144 --> 00:17:47,423 To me, that's the biggest one that influencers 353 00:17:47,443 --> 00:17:49,983 don't take into consideration is the actual business 354 00:17:50,104 --> 00:17:53,805 and financial side of it is that. No, you're not 355 00:17:53,805 --> 00:17:56,545 technically getting paid when you're doing a gifted 356 00:17:56,565 --> 00:18:00,105 collaboration, but it's not free marketing for 357 00:18:00,105 --> 00:18:02,125 the brand. Like if anything, they're taking a 358 00:18:02,125 --> 00:18:06,449 bigger risk than you are. So yeah, 100% off your 359 00:18:06,449 --> 00:18:06,449 fucking high horse. No, I'm just kidding. 360 00:18:09,474 --> 00:18:09,474 TAYLER: But also, yes. 361 00:18:10,555 --> 00:18:10,555 SAMANTHA: But also, I'm not kidding. 362 00:18:12,900 --> 00:18:14,259 TAYLER: Yeah, no, I think that's one of the huge 363 00:18:14,259 --> 00:18:17,640 things that just people in general don't realize 364 00:18:18,059 --> 00:18:21,440 or appreciate is that everything costs something. 365 00:18:22,704 --> 00:18:24,464 Even if your business does have like a dedicated 366 00:18:24,625 --> 00:18:27,845 affiliate coordinator or influencer coordinator, 367 00:18:28,345 --> 00:18:32,265 that's still time from that person's day that 368 00:18:32,365 --> 00:18:34,904 is the cost on top of the, you know, the actual 369 00:18:34,904 --> 00:18:39,256 financial investment. And I was talking to a new 370 00:18:39,256 --> 00:18:42,976 friend of mine just yesterday and one of her kind 371 00:18:42,976 --> 00:18:46,375 of broken record phrases to herself, maybe kind 372 00:18:46,515 --> 00:18:50,115 of a mantra is minutes matter. Like that's what 373 00:18:50,115 --> 00:18:51,795 she's really leaning into this year. And I was 374 00:18:51,795 --> 00:18:54,015 like, oh, that is so good. Right. And that ties 375 00:18:54,015 --> 00:18:56,454 into this whole thing where it's not free. Every 376 00:18:56,595 --> 00:19:00,914 minute that a company is trying to execute on 377 00:19:01,115 --> 00:19:04,214 any sort of request costs it money. So nothing 378 00:19:04,214 --> 00:19:04,214 is free. 379 00:19:06,209 --> 00:19:07,648 SAMANTHA: When did we agree that you could get 380 00:19:07,648 --> 00:19:07,648 new friends? 381 00:19:09,027 --> 00:19:18,412 TAYLER: Oh. Okay, fine. Sorry. She's in Florida. 382 00:19:18,751 --> 00:19:18,751 If that makes you feel better, like I will. 383 00:19:20,692 --> 00:19:21,632 SAMANTHA: No, it doesn't. Why are you hanging 384 00:19:21,632 --> 00:19:21,632 out with people in Florida? 385 00:19:22,491 --> 00:19:22,491 TAYLER: Well, on the internet. On the internet. 386 00:19:26,829 --> 00:19:26,829 SAMANTHA: Lives in Florida and I'll trust her. 387 00:19:28,650 --> 00:19:30,569 TAYLER: I know that whole state. Unfortunately 388 00:19:30,750 --> 00:19:34,829 I know like more than a few people that are in 389 00:19:34,829 --> 00:19:37,609 Florida. I'm like you need to leave. You need 390 00:19:37,609 --> 00:19:37,609 to leave. 391 00:19:38,089 --> 00:19:38,089 SAMANTHA: You're better than this. Yeah. 392 00:19:42,962 --> 00:19:42,962 TAYLER: Oh my goodness. I like that though. 393 00:19:44,982 --> 00:19:44,982 SAMANTHA: Minutes matter. 394 00:19:45,803 --> 00:19:47,603 TAYLER: Yeah. The minutes matter. Everything matters. 395 00:19:47,982 --> 00:19:47,982 Right. Time is money. 396 00:19:50,234 --> 00:19:50,234 SAMANTHA: Money is power. Power is pizza. 397 00:19:52,214 --> 00:19:54,615 TAYLER: I was totally going to say that. I used 398 00:19:54,615 --> 00:19:57,154 that gif in an email newsletter for ng.that long 399 00:19:57,154 --> 00:19:57,154 ago. 400 00:19:57,855 --> 00:19:59,434 SAMANTHA: And I was like, oh, I know where she's 401 00:19:59,434 --> 00:19:59,434 going with this. I'm so proud. 402 00:20:03,903 --> 00:20:03,903 TAYLER: Yep. 403 00:20:04,163 --> 00:20:04,163 SAMANTHA: Oh, so good. 404 00:20:06,003 --> 00:20:08,624 TAYLER: You guys, you guys. Let's talk about something 405 00:20:09,044 --> 00:20:11,584 helpful for all of the small business owners that 406 00:20:11,663 --> 00:20:11,663 tune into this. 407 00:20:13,252 --> 00:20:14,032 SAMANTHA: Are you saying the rest of that was 408 00:20:14,032 --> 00:20:14,032 not helpful? 409 00:20:14,613 --> 00:20:16,373 TAYLER: No, I think it is helpful. I'm just kidding. 410 00:20:16,732 --> 00:20:18,532 It is helpful because you always want to know 411 00:20:18,532 --> 00:20:21,173 like what shit is happening out there, right? 412 00:20:21,212 --> 00:20:24,232 Like, you know, half of this, half of surviving 413 00:20:24,313 --> 00:20:27,913 the lifestyle of owning a business is knowing 414 00:20:28,353 --> 00:20:30,772 what could potentially come at you that is just 415 00:20:30,772 --> 00:20:33,633 a total bullshit opportunity, right? Yeah. And 416 00:20:33,633 --> 00:20:36,232 so that is, even though we're wrapping this up 417 00:20:36,232 --> 00:20:38,732 as a rant, it's still very helpful for people 418 00:20:38,732 --> 00:20:40,712 to know, right? Like, don't just give your shit 419 00:20:40,712 --> 00:20:42,932 away for free. Please don't do that. And that 420 00:20:42,932 --> 00:20:45,813 is so rampant in the wedding and creative industry, 421 00:20:46,053 --> 00:20:48,472 just like people giving away things for free that 422 00:20:48,472 --> 00:20:52,212 have hard costs. So please don't do that. And 423 00:20:52,212 --> 00:20:54,772 the other side of this equation, for anyone who 424 00:20:54,893 --> 00:20:58,593 wants to work with an influencer of any type. 425 00:20:59,507 --> 00:21:01,747 What are the, we should probably talk about the 426 00:21:01,747 --> 00:21:03,987 things that are positive that they should look 427 00:21:03,987 --> 00:21:09,126 for in a collaborator. So we already kind of roundabout 428 00:21:09,247 --> 00:21:12,807 talked about how that influencer should have some 429 00:21:12,807 --> 00:21:17,244 numerical data. To give to you, provide to you. 430 00:21:17,244 --> 00:21:21,318 And if they... Resist, that is a clear sign to 431 00:21:21,318 --> 00:21:25,093 just like... The fuck out. Right. Yeah. But what 432 00:21:25,093 --> 00:21:27,553 are other things that businesses and brands should 433 00:21:27,553 --> 00:21:31,241 look for? In an influencer if they're considering 434 00:21:31,281 --> 00:21:31,281 them. Asking for a friend. 435 00:21:34,792 --> 00:21:34,792 SAMANTHA: Yeah, sure. 436 00:21:35,212 --> 00:21:35,212 TAYLER: Asking for a friend. 437 00:21:38,369 --> 00:21:40,430 SAMANTHA: I get a lot of media kits sent my way, 438 00:21:40,490 --> 00:21:45,170 which... Are fine. Like, For me, I'm not really 439 00:21:45,170 --> 00:21:48,190 looking to see the whole huge breakdown of who 440 00:21:48,190 --> 00:21:51,146 your audience is and like which. You know, you 441 00:21:51,146 --> 00:21:53,666 can see when they send over a media kit, I guess, 442 00:21:53,666 --> 00:21:55,487 you can see the other brands they've worked with. 443 00:21:56,166 --> 00:21:59,509 And that's helpful because then you can. Like, 444 00:21:59,509 --> 00:22:01,288 be like, oh, cool, they've worked with so-and-so. 445 00:22:01,548 --> 00:22:05,153 So, like... I've had brand friends too, who will 446 00:22:05,153 --> 00:22:07,682 reach out like. In the same industry and be like, 447 00:22:07,682 --> 00:22:10,152 Hey, Do you mind sharing some influencers you've 448 00:22:10,271 --> 00:22:13,172 worked with who work really well for you? I'm 449 00:22:13,251 --> 00:22:15,092 like, yeah, I'm happy to share those with you. 450 00:22:15,511 --> 00:22:17,652 Because as long as they're not a competitor, you 451 00:22:17,652 --> 00:22:20,172 know, if it's like. Somebody else with another 452 00:22:20,172 --> 00:22:24,112 baby bonnet you fuck off um but i don't think 453 00:22:24,112 --> 00:22:24,112 people most of the time people aren't that dumb 454 00:22:26,430 --> 00:22:28,150 TAYLER: No, I would hope not. Please don't be 455 00:22:28,150 --> 00:22:28,150 that dumb. Guys, don't be that dumb. 456 00:22:30,513 --> 00:22:31,634 SAMANTHA: I mean, isn't that kind of just the 457 00:22:31,634 --> 00:22:35,893 equivalent of like when people ask you to... Do 458 00:22:35,893 --> 00:22:39,813 consulting to be a marketing consultant. It's 459 00:22:39,833 --> 00:22:41,792 kind of the same thing. It is the same thing. 460 00:22:42,951 --> 00:22:45,730 But like, you know. When there's people in the 461 00:22:45,730 --> 00:22:47,310 same industry, but selling a different product, 462 00:22:47,451 --> 00:22:49,951 like I'm happy to share that with them and vice 463 00:22:50,070 --> 00:22:52,711 versa. I think it's good to, you know, if someone 464 00:22:52,911 --> 00:22:54,711 has a track record, it's basically like asking 465 00:22:54,711 --> 00:22:58,987 for a reference in a job interview. Um, And, you 466 00:22:58,987 --> 00:23:00,586 know, like we said, a lot of it is just throwing 467 00:23:00,646 --> 00:23:02,846 shit at the wall and seeing what sticks. But tracking 468 00:23:02,946 --> 00:23:06,326 it on your end is crucial, which if you don't 469 00:23:06,346 --> 00:23:09,307 have a platform like Grin or Shopify Collabs or 470 00:23:09,307 --> 00:23:11,567 anything like that. I mean, honestly, Shopify 471 00:23:11,567 --> 00:23:14,146 Collabs is free, so you should be on it even if 472 00:23:14,146 --> 00:23:17,625 you're not. And because most brands are on Shopify 473 00:23:17,625 --> 00:23:20,325 these days, Shopify collabs is easy to track. 474 00:23:21,509 --> 00:23:24,644 Recommend jumping on that bandwagon. Um, and. 475 00:23:25,897 --> 00:23:28,664 You know, I think... I've had people just send 476 00:23:28,664 --> 00:23:31,545 over screenshots of their last few posts that 477 00:23:31,585 --> 00:23:34,625 are like, look, my reel got X amount of views. 478 00:23:34,664 --> 00:23:38,582 Like that's always handy. Big one for me, this 479 00:23:39,021 --> 00:23:43,001 is just like a personal pet peeve maybe, is, you 480 00:23:43,001 --> 00:23:47,926 know, canned. Blanket requests where they don't 481 00:23:47,926 --> 00:23:49,606 even say your brand name in it. They're just like, 482 00:23:49,606 --> 00:23:51,646 I love your brand. Would love to collaborate. 483 00:23:52,326 --> 00:23:52,326 It's like. Try a little harder. 484 00:23:55,977 --> 00:23:55,977 TAYLER: Yeah. 485 00:23:56,557 --> 00:24:00,003 SAMANTHA: And. So like those basic canned inquiries 486 00:24:00,463 --> 00:24:04,180 and then also. You don't fucking follow the brand 487 00:24:04,180 --> 00:24:08,855 on social yeah I don't. The other day I was combing 488 00:24:08,914 --> 00:24:11,375 through our influencers and I was like, these 489 00:24:11,515 --> 00:24:14,015 ones don't follow us on social and we give them 490 00:24:14,015 --> 00:24:16,894 free shit. Like, how does that make sense? Yeah. 491 00:24:16,894 --> 00:24:20,984 How can they be an actual? Organic representative 492 00:24:21,204 --> 00:24:25,684 of the brand if they're not engaged yeah and so 493 00:24:26,224 --> 00:24:28,724 i mean that's a big for me that's a big sign if 494 00:24:28,724 --> 00:24:30,644 they're not already following you when they reach 495 00:24:30,644 --> 00:24:30,644 out like They're just on the hunt for free shit. 496 00:24:34,426 --> 00:24:36,346 TAYLER: Yeah. And, you know, from from my side 497 00:24:36,346 --> 00:24:39,406 of things, because I'm very much like actively 498 00:24:39,747 --> 00:24:44,027 trying to find the right people that would be 499 00:24:44,027 --> 00:24:47,106 good influencers and affiliates for Engie. Yeah. 500 00:24:47,207 --> 00:24:52,079 And. I guess you would call it a tactic. I don't 501 00:24:52,079 --> 00:24:54,079 know. It sounds really aggressive to call it a 502 00:24:54,079 --> 00:24:55,799 tactic, but these are the things that I'm doing. 503 00:24:57,119 --> 00:24:59,339 Strategy. Strategy. These are the strategies that 504 00:24:59,339 --> 00:25:02,160 I'm doing. And so I'm trying to find folks, and 505 00:25:02,160 --> 00:25:05,079 oftentimes I'm finding them on Instagram, just 506 00:25:05,240 --> 00:25:08,319 seeing who's connected tangentially to my network. 507 00:25:09,122 --> 00:25:11,642 And the first thing that I do is I follow them. 508 00:25:12,530 --> 00:25:15,830 Right. And then I engage with them, like genuinely 509 00:25:16,090 --> 00:25:18,790 engage with their content, liking stuff, commenting, 510 00:25:19,270 --> 00:25:23,597 you know, just kind of friendly banter. For quite 511 00:25:23,798 --> 00:25:28,157 a long while, before I ever think about making 512 00:25:28,518 --> 00:25:28,518 an ask. 513 00:25:29,929 --> 00:25:31,368 SAMANTHA: Because how long do you think would 514 00:25:31,368 --> 00:25:31,368 you say ballpark? 515 00:25:33,237 --> 00:25:33,237 TAYLER: Two months? 516 00:25:34,755 --> 00:25:34,755 SAMANTHA: Okay. 517 00:25:35,315 --> 00:25:38,865 TAYLER: I mean, I really, because, you know. I 518 00:25:38,865 --> 00:25:40,484 mean, people could say this about me too, where 519 00:25:40,484 --> 00:25:42,384 like maybe on the surface level, they think it's 520 00:25:42,384 --> 00:25:44,704 a good fit. And then they really follow me like, 521 00:25:44,704 --> 00:25:44,704 oh, maybe it's not great. 522 00:25:47,025 --> 00:25:47,025 SAMANTHA: Yeah. 523 00:25:47,704 --> 00:25:49,924 TAYLER: You know, because you just really have 524 00:25:49,924 --> 00:25:51,805 to get to know someone if you're trying to build 525 00:25:51,805 --> 00:25:55,125 some sort of real long term relationship. And 526 00:25:55,184 --> 00:25:58,025 so I want to see if there are any sort of like. 527 00:25:58,953 --> 00:26:01,334 I mean, let's just be real. I am looking for political 528 00:26:01,334 --> 00:26:05,114 red flags. Like, does this person live in Florida 529 00:26:05,253 --> 00:26:05,253 and think Ron DeSantis would be a great president? 530 00:26:07,814 --> 00:26:09,354 SAMANTHA: Why are you making friends in Florida 531 00:26:09,433 --> 00:26:09,433 then? 532 00:26:09,973 --> 00:26:12,594 TAYLER: This person is not voting. Well, Ron DeSantis 533 00:26:12,693 --> 00:26:15,513 isn't even on the ticket anymore. But this person 534 00:26:15,534 --> 00:26:18,294 is definitely not a Republican. So she clears 535 00:26:18,294 --> 00:26:21,193 that gate. But, you know, I think that that's. 536 00:26:22,848 --> 00:26:25,269 That's important to know as a brand. Like who 537 00:26:25,269 --> 00:26:29,257 are you proverbially getting in bed with? So you 538 00:26:29,257 --> 00:26:33,017 need to scope that out before you are deciding 539 00:26:33,217 --> 00:26:39,281 to tap someone in and really... Treat them. Well 540 00:26:39,342 --> 00:26:42,541 and compensate them for their time. Because you 541 00:26:42,582 --> 00:26:45,422 just, you know, you don't want to find out that, 542 00:26:45,481 --> 00:26:48,402 oh, this person has been out there touting your 543 00:26:48,862 --> 00:26:50,902 product, your service, your business, your brand. 544 00:26:51,362 --> 00:26:54,662 And then like something comes out of left field 545 00:26:54,662 --> 00:26:58,584 and you're just like, ooh. Now I have a nice PR 546 00:26:58,584 --> 00:26:58,584 kind of crisis that I need to handle. 547 00:27:01,762 --> 00:27:05,439 SAMANTHA: Yes. Yes. I, especially with big time 548 00:27:05,479 --> 00:27:11,641 influencers. I always do a deep dive on them. 549 00:27:11,800 --> 00:27:14,701 You know, it's always great to do a Google search 550 00:27:14,740 --> 00:27:17,820 before you're working with somebody. Like if you're 551 00:27:17,820 --> 00:27:20,780 just gifting somebody something like, OK, you 552 00:27:20,961 --> 00:27:24,496 can look as deep as you want. If you're like doing 553 00:27:24,816 --> 00:27:28,375 an actual paid partnership with somebody or a 554 00:27:28,375 --> 00:27:32,694 collaboration, you need to Like, you need to be 555 00:27:32,694 --> 00:27:36,434 your own FBI. Investigate the shit out of it. 556 00:27:36,434 --> 00:27:40,434 Because things will come out. And I remember one 557 00:27:40,434 --> 00:27:45,558 time with Solly, like. Wee. I think it was like 558 00:27:45,558 --> 00:27:50,098 right before I left, but we gifted this gal something. 559 00:27:52,539 --> 00:27:56,583 And she posted about it. And then like our audience 560 00:27:56,722 --> 00:28:00,886 got so upset because she's. Can't remember what 561 00:28:00,886 --> 00:28:03,946 her deal was her and her husband like were super 562 00:28:04,047 --> 00:28:07,346 trumpy and super like they said some really like 563 00:28:07,366 --> 00:28:09,626 shady shit i guess i genuinely don't remember 564 00:28:09,626 --> 00:28:14,617 the details because i was like um If you're not 565 00:28:14,617 --> 00:28:17,218 watching the camera or the video, I did not fart. 566 00:28:17,238 --> 00:28:20,538 That was me saying I'm out. Just realized not 567 00:28:20,538 --> 00:28:22,278 everybody's going to be seeing my hand motions. 568 00:28:23,656 --> 00:28:29,057 Uh, yeah. So it's, you know, it's, it's easy for 569 00:28:29,396 --> 00:28:32,136 people to get riled up. We know this, like we 570 00:28:32,277 --> 00:28:34,196 know people are easy to get fired up on the internet. 571 00:28:35,217 --> 00:28:35,217 Don't even get me started on the kite baby controversy. 572 00:28:38,388 --> 00:28:39,848 TAYLER: Oh, I don't know what this kite baby is. 573 00:28:39,848 --> 00:28:39,848 Did someone put a baby on a kite? 574 00:28:42,642 --> 00:28:44,821 SAMANTHA: Yes, we'll circle back to that. We absolutely 575 00:28:44,942 --> 00:28:48,922 put a baby on a kite. No, that's the name of the 576 00:28:48,922 --> 00:28:48,922 brand. 577 00:28:52,327 --> 00:28:54,907 TAYLER: Oh my god, you guys, this is such proof 578 00:28:54,907 --> 00:28:59,419 that Sam and I work in different industries. Also, 579 00:28:59,419 --> 00:29:01,338 as a non-parent, I'm like, I don't know what Kite 580 00:29:01,358 --> 00:29:01,358 Baby is. 581 00:29:02,199 --> 00:29:03,699 SAMANTHA: Oh, I'm surprised. I mean, it's like, 582 00:29:03,699 --> 00:29:06,058 like all the news outlets have picked it up and 583 00:29:06,058 --> 00:29:07,818 stuff. That's why I thought maybe you'd heard 584 00:29:07,818 --> 00:29:10,719 of it. Like, yeah. Anyways. Yes. I mean, even 585 00:29:10,959 --> 00:29:13,058 when you're just giving someone product, like 586 00:29:13,058 --> 00:29:15,019 they're a representation of your brand, right? 587 00:29:15,800 --> 00:29:19,699 And. Because let's be honest, like. People know 588 00:29:19,739 --> 00:29:21,979 when somebody's posting something that's gifted. 589 00:29:22,534 --> 00:29:25,906 Or paid. Instagram makes that very clear that 590 00:29:26,067 --> 00:29:29,932 you need to. Say, this is a paid partnership or... 591 00:29:31,561 --> 00:29:31,561 You could just tell. 592 00:29:32,362 --> 00:29:32,362 TAYLER: Like, you know what I mean? 593 00:29:33,382 --> 00:29:34,882 SAMANTHA: Like, you can just tell the way somebody 594 00:29:34,882 --> 00:29:39,642 writes a caption. They're like, I love my... It's 595 00:29:39,642 --> 00:29:39,642 like, yeah, we know. They gave it to you for free. 596 00:29:43,392 --> 00:29:43,392 TAYLER: Which is fine. 597 00:29:44,271 --> 00:29:48,834 SAMANTHA: For me, like... I think that. It's better 598 00:29:48,834 --> 00:29:52,243 to be safe than sorry. So if you feel like there 599 00:29:52,243 --> 00:29:52,243 might be red flags with someone, 600 00:29:55,001 --> 00:29:55,001 TAYLER: Just hold on. 601 00:29:56,317 --> 00:29:58,397 SAMANTHA: Wait, do the Taylor thing. Wait a few 602 00:29:58,397 --> 00:29:58,397 months. 603 00:30:00,974 --> 00:30:03,575 TAYLER: Scope it out. Scope it out. So, I mean, 604 00:30:03,575 --> 00:30:06,734 in addition to really getting to know the people 605 00:30:06,734 --> 00:30:09,750 that you're working with, I think. One of the 606 00:30:09,750 --> 00:30:13,309 big mistakes that smaller brands make when they're 607 00:30:13,390 --> 00:30:18,380 starting to work with influencers is... Not having 608 00:30:18,380 --> 00:30:22,465 a contract. Right? Every grandma gets a contract. 609 00:30:22,905 --> 00:30:22,905 Right, Sam? 610 00:30:23,705 --> 00:30:23,705 SAMANTHA: Even your grandma gets a contract. 611 00:30:24,945 --> 00:30:24,945 TAYLER: Grandma gets a contract. 612 00:30:26,592 --> 00:30:28,832 SAMANTHA: Yes. It's a little different with gifted 613 00:30:28,872 --> 00:30:28,872 than it is with. 614 00:30:31,266 --> 00:30:31,266 TAYLER: Yes. 615 00:30:31,865 --> 00:30:34,444 SAMANTHA: Compensation. If you're expecting something 616 00:30:35,204 --> 00:30:37,904 specific in return for gifting product, you need 617 00:30:37,904 --> 00:30:39,664 to be very clear about that. You need to outline 618 00:30:39,664 --> 00:30:43,902 it in your campaign terms, however you're. Onboarding 619 00:30:44,162 --> 00:30:47,048 your influencers. That needs to be written out. 620 00:30:47,068 --> 00:30:50,343 If you're gifting them and just like... You know, 621 00:30:50,343 --> 00:30:52,583 like, hey, I gave Mandy Moore a baby wrap. Really 622 00:30:52,583 --> 00:30:54,663 hope she posted about it. I wasn't going to be 623 00:30:54,663 --> 00:30:56,643 like, hey, Mandy Moore, can you sign this contract? 624 00:30:58,619 --> 00:31:04,596 You know, it depends on the situation. Yeah, if 625 00:31:04,596 --> 00:31:07,662 money is exchanging hands. Grandma gets a contract. 626 00:31:09,099 --> 00:31:12,960 A lot of the times you get people who, even with 627 00:31:12,960 --> 00:31:16,338 like a campaign. That they opt into, which is 628 00:31:16,338 --> 00:31:18,244 the. Kind of the main way to do it in the product 629 00:31:18,244 --> 00:31:22,319 industry. You get people still just doing the 630 00:31:22,500 --> 00:31:22,500 bare minimum. 631 00:31:24,185 --> 00:31:24,185 TAYLER: Mm-hmm. 632 00:31:25,771 --> 00:31:28,045 SAMANTHA: I can listen. I'm going to rant about 633 00:31:28,045 --> 00:31:31,064 a few things for this topic. But one of my biggest 634 00:31:31,084 --> 00:31:31,084 ones, Unboxing is not fucking content. 635 00:31:34,513 --> 00:31:34,513 TAYLER: Stop making unboxing videos. 636 00:31:37,273 --> 00:31:39,253 SAMANTHA: Nobody bought anything based off of 637 00:31:39,253 --> 00:31:42,834 somebody's unboxing video. It's boring. It's lame. 638 00:31:43,575 --> 00:31:44,934 It makes you look like you're showing off the 639 00:31:44,934 --> 00:31:47,419 fact that you got free shit. And it does nothing 640 00:31:47,499 --> 00:31:47,499 for the brand that sent it to you. End rant. 641 00:31:51,759 --> 00:31:51,759 TAYLER: And... 642 00:31:54,071 --> 00:31:56,291 SAMANTHA: On our campaigns, I always put stuff 643 00:31:56,291 --> 00:31:58,471 like. You know, because you put deliverables, 644 00:31:58,811 --> 00:32:00,811 right? Yeah. So say you're launching a new product, 645 00:32:00,892 --> 00:32:04,108 you create the campaign. That people can. Apply 646 00:32:04,128 --> 00:32:08,615 for. From your influencer pool. So putting in 647 00:32:08,615 --> 00:32:11,049 those deliverables in there, like I want. Two 648 00:32:11,049 --> 00:32:13,930 Instagram stories on these dates for the launch, 649 00:32:14,069 --> 00:32:18,349 one static and feed post on this date. And you 650 00:32:18,349 --> 00:32:20,730 can put, or I always at least put things like 651 00:32:20,730 --> 00:32:20,730 in parentheses, unboxing does not count. 652 00:32:24,029 --> 00:32:26,509 TAYLER: Yes. Yeah. Because you want this content 653 00:32:26,589 --> 00:32:30,569 to add value to your brand and your product, right? 654 00:32:30,569 --> 00:32:34,696 And What people want to see before making a decision 655 00:32:34,696 --> 00:32:38,356 to buy from you is how it works and how it helps 656 00:32:38,356 --> 00:32:40,757 someone else. So that's the kind of content that 657 00:32:40,757 --> 00:32:43,777 you want your, you know, your influencers, your 658 00:32:43,777 --> 00:32:46,336 brand ambassadors, whomever, your content creators 659 00:32:46,356 --> 00:32:48,836 to create, because that's actually going to help 660 00:32:48,836 --> 00:32:51,896 you not just look at this beautiful, you know, 661 00:32:51,896 --> 00:32:51,896 USPS brown box that I got. 662 00:32:54,856 --> 00:32:54,856 SAMANTHA: Right. 663 00:32:55,076 --> 00:32:55,076 TAYLER: And I pulled out this product. 664 00:32:58,213 --> 00:33:00,394 SAMANTHA: Yeah. I'll tag you. I'll tag you in 665 00:33:00,394 --> 00:33:00,394 my stories if you send me. Something. It's like. 666 00:33:04,508 --> 00:33:04,508 TAYLER: Yep. 667 00:33:04,867 --> 00:33:06,688 SAMANTHA: And the thing too, like with stories, 668 00:33:07,087 --> 00:33:10,768 stories only last for 24 hours, right? So I know 669 00:33:10,768 --> 00:33:12,748 a lot of people like to focus on their stories 670 00:33:12,968 --> 00:33:14,768 because they tend to get better traffic these 671 00:33:14,768 --> 00:33:17,407 days than in feed because the algorithm hates 672 00:33:17,508 --> 00:33:22,827 us. But stories are just, they're too quick. Mm-hmm. 673 00:33:23,208 --> 00:33:27,372 Like. They're too fast to be anything more. Then 674 00:33:27,372 --> 00:33:27,372 a shot in the dark at converting. 675 00:33:29,347 --> 00:33:29,347 TAYLER: Yep. 676 00:33:29,787 --> 00:33:31,946 SAMANTHA: So if you're actually looking to like 677 00:33:31,946 --> 00:33:33,866 build a relationship with a brand, you need to 678 00:33:33,866 --> 00:33:33,866 offer more than just stories. 679 00:33:36,064 --> 00:33:39,547 TAYLER: Yep. Yep. And... For all of the brands 680 00:33:39,547 --> 00:33:42,987 out there, please track some metrics on each of 681 00:33:42,987 --> 00:33:46,547 your folks. These people, like you said, Sam, 682 00:33:46,547 --> 00:33:48,547 like they're going to come back to you and ask 683 00:33:48,547 --> 00:33:50,807 for more. They're going to ask for more free shit. 684 00:33:51,588 --> 00:33:54,028 And so it is your responsibility as the business 685 00:33:54,028 --> 00:33:54,028 owner to know who deserves more free shit. 686 00:33:57,614 --> 00:33:59,894 SAMANTHA: Right. So. And can I tell you who does 687 00:33:59,894 --> 00:33:59,894 not deserve more free shit? 688 00:34:01,794 --> 00:34:01,794 TAYLER: I don't know. Tell me. 689 00:34:03,637 --> 00:34:06,294 SAMANTHA: So one of my big things. If you're going 690 00:34:06,294 --> 00:34:08,313 to come back to me and ask me for more stuff. 691 00:34:10,000 --> 00:34:12,119 Please don't be posting competing brands. Oh, 692 00:34:12,219 --> 00:34:16,679 yeah. On your social channels. Yeah. If you're 693 00:34:16,679 --> 00:34:19,500 deciding you want to work with a brand in certain 694 00:34:19,739 --> 00:34:22,659 industries, right? Whether that be a certain apparel, 695 00:34:22,880 --> 00:34:28,032 certain like technology, whatever. We'll just 696 00:34:28,032 --> 00:34:31,585 continue to use baby hats, for example. So say 697 00:34:31,585 --> 00:34:35,565 I send you a bonnet and then you come to me and 698 00:34:35,565 --> 00:34:38,965 ask me for another bonnet and I go to your socials. 699 00:34:40,139 --> 00:34:42,918 And you've just posted your baby in another company's 700 00:34:43,338 --> 00:34:50,199 product. Tagging it like It just... It's not even 701 00:34:50,199 --> 00:34:52,019 like, oh, she's working with our competitors. 702 00:34:52,440 --> 00:34:52,440 It makes it feel so incredibly... Not organic. 703 00:34:57,586 --> 00:34:57,586 TAYLER: Yep. Like, it feels gross. 704 00:34:59,646 --> 00:35:04,242 SAMANTHA: It's like... It's gross. So that's a 705 00:35:04,242 --> 00:35:07,802 big thing. If you really want to work with brands 706 00:35:07,802 --> 00:35:10,362 on an ongoing basis, you have to build a relationship. 707 00:35:10,762 --> 00:35:15,362 And that means, you know, engaging with them on 708 00:35:15,362 --> 00:35:17,501 social media, following them on social media, 709 00:35:17,661 --> 00:35:20,541 engaging on social media. Those are my favorite 710 00:35:20,601 --> 00:35:23,298 influencers are the ones who I didn't. You know, 711 00:35:23,298 --> 00:35:25,278 I'm not asking for shit. They're just doing it 712 00:35:25,278 --> 00:35:25,278 because they genuinely love the brand. 713 00:35:26,838 --> 00:35:26,838 TAYLER: Yep. 714 00:35:27,945 --> 00:35:30,684 SAMANTHA: And that kind of in tandem means not 715 00:35:30,804 --> 00:35:33,565 promoting other brands with competing products 716 00:35:33,764 --> 00:35:37,394 if you want to continue working. With the original 717 00:35:37,394 --> 00:35:40,177 brand. It's really easy to want to try to get 718 00:35:40,177 --> 00:35:43,217 as much free stuff as you can. I get that. It's 719 00:35:43,217 --> 00:35:45,637 they're like, it's exciting to have brands send 720 00:35:45,697 --> 00:35:50,574 you stuff for free. But from my business perspective, 721 00:35:51,134 --> 00:35:51,134 like you have to make smart choices. Yep. 722 00:35:54,625 --> 00:35:57,949 TAYLER: Yep. And that's the lesson from today's 723 00:35:58,150 --> 00:35:58,150 episode, folks. 724 00:36:00,092 --> 00:36:00,092 SAMANTHA: Make smart choices. 725 00:36:00,911 --> 00:36:03,391 TAYLER: Make smart choices and stop asking for 726 00:36:03,391 --> 00:36:03,391 free shit, right? 727 00:36:05,594 --> 00:36:06,833 SAMANTHA: Well, unless I mean, you don't have 728 00:36:06,833 --> 00:36:09,353 to stop asking, but you have to be worthy of the 729 00:36:09,353 --> 00:36:12,193 free shit. And having X amount of followers does 730 00:36:12,193 --> 00:36:15,193 not make you worthy of said free shit. Like that's 731 00:36:15,253 --> 00:36:17,693 the part people need to realize. Or when they 732 00:36:17,693 --> 00:36:20,173 say like, well, I can create content for you. 733 00:36:20,173 --> 00:36:21,813 It's like, OK, well, take a look at the brand's 734 00:36:21,873 --> 00:36:25,233 content. If your content is not up to par or not 735 00:36:25,233 --> 00:36:27,574 the same vibe and they're not going to repost 736 00:36:27,713 --> 00:36:27,713 it, does nothing for them. 737 00:36:29,914 --> 00:36:29,914 TAYLER: Yeah. 738 00:36:31,293 --> 00:36:33,213 SAMANTHA: And, you know, I mean, I'm sure with 739 00:36:33,253 --> 00:36:38,110 NG too. When you're looking to work with influencers 740 00:36:38,210 --> 00:36:41,192 for your brand, please use the product correctly. 741 00:36:43,427 --> 00:36:45,547 Don't post stuff using it incorrectly. That was 742 00:36:45,547 --> 00:36:48,266 always a huge thing at Solly. People would post 743 00:36:48,487 --> 00:36:51,047 these reels of them wearing their wraps and their 744 00:36:51,047 --> 00:36:53,067 babies got like one leg out and they're going 745 00:36:53,067 --> 00:36:53,067 to fall. And it's like, Jesus Christ. Okay. 746 00:36:56,876 --> 00:36:56,876 TAYLER: Yeah. So 747 00:36:59,391 --> 00:37:00,949 SAMANTHA: That's another thing. Pay attention 748 00:37:00,949 --> 00:37:00,949 to brand guidelines. 749 00:37:01,989 --> 00:37:05,750 TAYLER: Yes. Yes. And. OK, I'll revise my lesson 750 00:37:05,750 --> 00:37:09,489 for the day is that both from the the influencer 751 00:37:09,909 --> 00:37:12,769 perspective and the brand perspective, you are 752 00:37:12,769 --> 00:37:18,436 looking for a true. Brand ambassador and loyalist 753 00:37:18,717 --> 00:37:23,047 who believes in the business. Right. And so you 754 00:37:23,047 --> 00:37:25,967 need to be that as an influencer and not just 755 00:37:25,967 --> 00:37:29,507 be grabbing for stuff. And then as a business 756 00:37:29,507 --> 00:37:33,186 owner, you need to be trying to connect with and 757 00:37:33,186 --> 00:37:37,876 find those folks. So, you know, I have. Run different, 758 00:37:37,976 --> 00:37:40,356 I know affiliates is different than influencers 759 00:37:40,436 --> 00:37:44,016 to some degree, maybe to a major degree. But, 760 00:37:44,277 --> 00:37:48,489 you know, when I look at The... Affiliates that 761 00:37:48,489 --> 00:37:51,610 I've got, most of them fall into that 80% bucket 762 00:37:51,690 --> 00:37:56,338 where You know, they will... Post their affiliate 763 00:37:56,338 --> 00:38:00,119 link on a resource page of their website. And 764 00:38:00,119 --> 00:38:05,014 then that's basically where it stops. And... That 765 00:38:05,014 --> 00:38:07,695 it's like, that's not, this is not what we're 766 00:38:07,695 --> 00:38:09,434 trying to do here. We're trying to look for people 767 00:38:09,434 --> 00:38:13,675 who are genuinely stoked about what it is that 768 00:38:13,755 --> 00:38:17,882 you're bringing to the table. So. So yes. So yes. 769 00:38:19,302 --> 00:38:23,150 People. So yes. Influencers. We could rant about 770 00:38:23,150 --> 00:38:23,150 influencers till the end of time. Sure. 771 00:38:28,137 --> 00:38:30,016 SAMANTHA: But we don't have that much time to 772 00:38:30,016 --> 00:38:30,016 record. 773 00:38:30,536 --> 00:38:33,056 TAYLER: No, we don't. We don't. You've got two 774 00:38:33,056 --> 00:38:36,336 small children. I have a to-do list that won't 775 00:38:36,336 --> 00:38:38,317 quit. You also have a to-do list that won't quit. 776 00:38:38,677 --> 00:38:41,637 So if anyone wants to continue this rant, you 777 00:38:41,677 --> 00:38:44,257 know where to find us. We're all over the internets. 778 00:38:46,074 --> 00:38:46,074 They are all over the internet. 779 00:38:47,235 --> 00:38:47,235 SAMANTHA: Yeah. 780 00:38:48,014 --> 00:38:52,244 TAYLER: So. Well, as we're wrapping up, you guys, 781 00:38:52,264 --> 00:38:57,376 we have kind of a big announcement to make. Samantha 782 00:38:57,436 --> 00:38:57,436 does need to step away from the podcast. 783 00:39:00,536 --> 00:39:00,536 SAMANTHA: Yes, it's been. 784 00:39:01,876 --> 00:39:03,597 TAYLER: You've been on, you've been doing this 785 00:39:03,597 --> 00:39:03,597 for a long time. Five years. 786 00:39:05,737 --> 00:39:08,217 SAMANTHA: That's a long time. It's a long time. 787 00:39:08,737 --> 00:39:10,876 And I mean, I guess we can't technically count 788 00:39:10,996 --> 00:39:13,336 last year because we just kind of went for last 789 00:39:13,717 --> 00:39:13,717 year. 790 00:39:14,097 --> 00:39:14,097 TAYLER: Also not a farting. 791 00:39:17,556 --> 00:39:20,476 SAMANTHA: But I mean, you know, we didn't record 792 00:39:20,476 --> 00:39:23,137 at all last year because I was just so overwhelmed 793 00:39:23,297 --> 00:39:27,936 with work and the punk ass baby that, you know, 794 00:39:27,936 --> 00:39:30,177 it just didn't work out. And I think I'm just 795 00:39:30,177 --> 00:39:33,403 at a punk ass baby didn't work out. No, he worked 796 00:39:33,523 --> 00:39:33,523 out fine. 797 00:39:34,483 --> 00:39:36,423 TAYLER: The way you said that made it sound like 798 00:39:36,423 --> 00:39:36,423 the punk ass baby didn't work out. 799 00:39:37,764 --> 00:39:39,764 SAMANTHA: No, I kept the punk ass baby. I have 800 00:39:39,824 --> 00:39:43,384 to get rid of the podcast. Something I had to 801 00:39:43,384 --> 00:39:47,653 give. Yes. But, you know, I mean. It's been a 802 00:39:47,853 --> 00:39:50,893 wonderful five years for me, five, four, whatever 803 00:39:50,893 --> 00:39:53,320 you want to call it. We've talked about a lot 804 00:39:53,320 --> 00:39:56,039 of really fun stuff and I think we've helped a 805 00:39:56,039 --> 00:39:59,320 lot of people. But fear not because the podcast 806 00:39:59,460 --> 00:39:59,460 is not going away. I'm just going away. 807 00:40:04,070 --> 00:40:06,291 TAYLER: I mean, I am personally very sad that 808 00:40:06,451 --> 00:40:08,291 you're going away. I was reading back through 809 00:40:08,331 --> 00:40:13,251 some of our reviews and I love most of them are 810 00:40:13,251 --> 00:40:15,914 like. About our relationship and our friendship 811 00:40:15,934 --> 00:40:19,815 and just how there is a, a very special chemistry 812 00:40:20,434 --> 00:40:24,315 to be totally cliche that we have. And I love 813 00:40:24,394 --> 00:40:28,315 that we've gotten to share our weird fucking friendship 814 00:40:28,574 --> 00:40:33,990 with the world. Because. It makes me so happy 815 00:40:33,990 --> 00:40:39,190 that people, A, find it entertaining and B, feel 816 00:40:39,710 --> 00:40:41,471 like we're a place that they can come to learn. 817 00:40:41,891 --> 00:40:46,190 And so it really, you know, I am taking over the 818 00:40:46,190 --> 00:40:49,871 podcast with all of the responsibility. I'm like, 819 00:40:49,871 --> 00:40:52,610 let's do this. It's going to be different because 820 00:40:53,251 --> 00:40:55,951 I won't I probably won't say fuck as much because 821 00:40:56,170 --> 00:40:58,771 I don't know if all of my guests will want me 822 00:40:58,771 --> 00:40:58,771 to say fuck as much. 823 00:41:00,030 --> 00:41:01,490 SAMANTHA: We'll see. Those are the wrong guests. 824 00:41:01,811 --> 00:41:01,811 OK. We'll see. 825 00:41:03,809 --> 00:41:05,429 TAYLER: It'll be different, but I'm gonna definitely 826 00:41:05,708 --> 00:41:10,673 keep. The baton going with all the small business 827 00:41:10,713 --> 00:41:14,994 talk, all of the spicy topics. Like I want this 828 00:41:15,054 --> 00:41:17,954 to continue to be a place where people are going 829 00:41:17,954 --> 00:41:22,393 to get brutally honest. Yeah. I think conversations 830 00:41:22,673 --> 00:41:27,114 about running a business. So, and who knows, maybe 831 00:41:27,213 --> 00:41:29,173 every once in a while I'll drag Sam back into 832 00:41:29,173 --> 00:41:29,173 a conversation. Yeah. 833 00:41:29,893 --> 00:41:32,313 SAMANTHA: I'll pop in. I'll pop in every now and 834 00:41:32,313 --> 00:41:32,313 then. 835 00:41:32,773 --> 00:41:36,224 TAYLER: So, but yeah, I mean, I'll pop in. The 836 00:41:36,224 --> 00:41:40,123 plan is to release new episodes on a monthly basis. 837 00:41:40,764 --> 00:41:46,784 I have hired podcast editors because Sam was that 838 00:41:46,784 --> 00:41:49,264 person and I just got to show up and be the pretty 839 00:41:49,264 --> 00:41:49,264 face and talent. 840 00:41:51,784 --> 00:41:53,844 SAMANTHA: In addition to all of the outlines. 841 00:41:55,204 --> 00:41:55,204 Come on. And sell yourself short. 842 00:41:58,416 --> 00:42:01,076 TAYLER: But, yes, I've had to hire someone because 843 00:42:01,076 --> 00:42:01,076 I was like, I don't know how to do this. 844 00:42:03,596 --> 00:42:05,155 SAMANTHA: It's a lot of fucking work. Hence why 845 00:42:05,155 --> 00:42:05,155 I had to. 846 00:42:06,668 --> 00:42:10,688 TAYLER: Yes, exactly. So but the podcast is going 847 00:42:10,688 --> 00:42:13,068 to live on. It will still be the Pretty OK podcast 848 00:42:13,248 --> 00:42:17,228 because that is the best podcast name ever. And 849 00:42:17,367 --> 00:42:20,068 I don't think that much will change other than 850 00:42:20,068 --> 00:42:23,208 the fact that it's going to be me and some other 851 00:42:23,208 --> 00:42:23,208 rotating human on a monthly basis. 852 00:42:25,228 --> 00:42:27,367 SAMANTHA: But which, you know, to be fair, has 853 00:42:27,367 --> 00:42:31,414 been it's not a new thing. Because you picked 854 00:42:31,414 --> 00:42:31,414 up an awful lot of slack in those early Milo days. 855 00:42:36,942 --> 00:42:38,702 TAYLER: You know, those punk ass baby days, you 856 00:42:38,702 --> 00:42:42,021 know, that is, that's what partners do, Sam. We 857 00:42:42,141 --> 00:42:47,528 pick up the slack. So, well... That is, I guess, 858 00:42:47,628 --> 00:42:52,289 the last episode of this iteration of the Pretty 859 00:42:52,289 --> 00:42:52,289 OK podcast. 860 00:42:54,643 --> 00:42:56,244 SAMANTHA: I bet you didn't know when I jokingly 861 00:42:56,563 --> 00:42:58,864 asked you if you wanted to be my new co-host that 862 00:42:58,983 --> 00:42:58,983 this is where you'd end up. I know. 863 00:43:00,664 --> 00:43:03,443 TAYLER: And I still. Taking the reins. I know. 864 00:43:03,443 --> 00:43:07,784 You guys, we've talked about this before. When 865 00:43:07,784 --> 00:43:11,594 I was a guest way back when. It was kind of like 866 00:43:11,594 --> 00:43:13,574 a joke. Like, hey, do you want to be my new podcast 867 00:43:13,634 --> 00:43:17,414 partner? And I remember... And I immediately, 868 00:43:17,735 --> 00:43:21,255 I remember texting Cassie and immediately I was 869 00:43:21,255 --> 00:43:22,974 like, oh my God, I think Sam wants me to be your 870 00:43:22,974 --> 00:43:22,974 podcast host, co-host. Like, I took it very seriously. 871 00:43:27,920 --> 00:43:27,920 SAMANTHA: So I'm glad it worked out. 872 00:43:29,920 --> 00:43:32,280 TAYLER: It did work out. But yes, little did I 873 00:43:32,280 --> 00:43:34,760 know that, what, I think you and I have been doing 874 00:43:34,760 --> 00:43:36,960 it for two and a half years, three years, something 875 00:43:36,960 --> 00:43:36,960 like that. 876 00:43:38,485 --> 00:43:40,445 SAMANTHA: More than that, because Milo is two 877 00:43:40,784 --> 00:43:40,784 and a half. 878 00:43:41,639 --> 00:43:43,699 TAYLER: Oh, okay. So like three and a half years 879 00:43:43,699 --> 00:43:47,188 probably then. Yeah. Wow. Yeah. Yes, little did 880 00:43:47,188 --> 00:43:50,748 I know that I would be taking the torch, but. 881 00:43:51,259 --> 00:43:51,259 You know. 882 00:43:51,951 --> 00:43:51,951 SAMANTHA: Well, here you go. Take it. 883 00:43:53,411 --> 00:43:53,411 TAYLER: Taking it. 884 00:43:53,911 --> 00:43:53,911 SAMANTHA: I can't wait to be a listener. 885 00:43:57,385 --> 00:43:57,385 TAYLER: Judge the shit out of all of my guests. 886 00:44:00,168 --> 00:44:00,168 SAMANTHA: Yes, if they're from Florida. 887 00:44:02,565 --> 00:44:04,925 TAYLER: No one on my guest list is from Florida. 888 00:44:05,324 --> 00:44:05,324 I promise you that. 889 00:44:06,485 --> 00:44:09,295 SAMANTHA: Okay. Well, we'll see. So, but yes, 890 00:44:09,476 --> 00:44:10,936 I know you're going to do great things with it 891 00:44:10,936 --> 00:44:10,936 and I can't wait to listen to it. 892 00:44:12,536 --> 00:44:16,130 TAYLER: Yeah, it'll be fun. Well. This is us signing 893 00:44:16,210 --> 00:44:19,630 off from the Pretty Okay Podcast. Show notes will 894 00:44:19,630 --> 00:44:24,164 be up on prettyokaypodcast.com. There will be 895 00:44:24,164 --> 00:44:27,284 intermittent social media shenanigans happening 896 00:44:27,344 --> 00:44:30,884 on Instagram still at Pretty Okay Podcast. But 897 00:44:31,143 --> 00:44:34,384 thank you so much for tuning in to this episode. 898 00:44:35,184 --> 00:44:38,804 We'll catch you next month. And Sam, I love you. 899 00:44:38,804 --> 00:44:41,463 You're the best. Thank you for birthing this podcast 900 00:44:41,583 --> 00:44:41,583 and giving it to me. 901 00:44:43,724 --> 00:44:46,061 SAMANTHA: Hey. This is probably the only thing 902 00:44:46,061 --> 00:44:49,574 I'll birth and give to you. So, you know. Love 903 00:44:49,574 --> 00:44:49,574 you too. 904 00:44:50,193 --> 00:44:53,213 TAYLER: All right, everyone. See you later. Bye, 905 00:44:53,213 --> 00:44:53,213 guys.