The Floral CEO

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.
Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she’s here to help you make it happen.
What You’ll Learn:
🌸 Why the Floral Hustle podcast is evolving into The Floral CEO
🧠 The mindset shift from “florist” to “floral CEO”
💸 Why time is a currency—and how to spend it wisely
🔥 The power of personal development and intentional growth
🤝 Why stepping into community and coaching changes everything
Quotes to Share:
💬 “Time is a currency—and florists need to start spending it like CEOs.”
💬 “Hustle got you started. Now it’s time to step into your power.”
💬 “This isn’t just about flowers. It’s about building a life that lights you up.”
💬 “Whatever life you want—you can make it happen.”
Resources & Links:
🌿 Learn more about the Floral CEO Mastermind
📲 DM Jen on Instagram @‌thefloralceo
📝 Leave a review and share what this new podcast era means to you!
Call to Action:
If you're ready to go from underpaid and overwhelmed to bold, empowered, and profitable—this is your podcast. Join Jen in celebrating the new direction by subscribing, reviewing, and sharing The Floral CEO Podcast.
Thank you, flower friend. Here’s to the next chapter 🌸

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com