Food Chained

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 

Things we discuss:
  • What is Siddhi Capital?
  • What is its investment Thesis?
  • Pitfalls
    • Multipacks: 
      • When? 
      • Why? 
      • Implications?
    • Identifying your co-man and warehouse: 
      • Relationship capital. 
      • Preventing issues w/ thorough communication. 
      • Repairing vendor relations. 
    • When are brands ready to scale? 
      • digital/print cans
      • pros
      • cons
      • implications
Show Notes:
Sponsor:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here

What is Food Chained?

Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.