Evolve Reinvent Prosper

Simon Day, head of marketing at food producer, Winterbotham Darby, joins us to talk olives, adapting and how to succeed in a new food era.

Show Notes

Brian and Elizabeth chat to Simon Day who tells the story behind some of the biggest brands in the rapidly growing vegan food market. Starting off from a market-leading position in upscale charcuterie and olives, we hear how Winterbotham Darby has developed into a company at the top of the plant-based food pyramid.  Whilst retaining the omnivorous Unearthed brand, the company has expanded into premium pickles via Vadasz and the lunchtime vegan market with Squeaky Bean. And with supermarkets rolling out their own plant-based offerings, Simon tells us how he thinks Winterbotham Darby can stay one step ahead. 

Presenters: Brian Jones, Chairman of Bloor Research International and Elizabeth Hotson, BBC journalist and podcaster
Producer: Elizabeth Hotson
Music: A New Era By Gyom


What is Evolve Reinvent Prosper?

Evolve Reinvent Prosper, brought to you by the Future Of Work team at Bloor Research International, focuses on how businesses are evolving to survive and thrive. Each episode will feature an inspiring interview with a world-class business brain, including insights into how they've adapted their way of working and thinking to meet the needs of a constantly changing business landscape. Hosted by Brian Jones, Chairman of Bloor Research International and Elizabeth Hotson, BBC journalist and podcaster.