Roofing Podcast: Hook Better Leads

Guest: Sam Tacheny — Owner, Tacheny Exteriors
Guest Links: Website: https://tachenyexteriors.com

Two Twin Cities roofing competitors sit down and share everything. Culture, sales systems, PE horror stories.
Sam Tacheny runs Tacheny Exteriors in the Twin Cities and reached out to talk shop instead of treating the competition like the enemy. The conversation gets into why private equity is flooding the roofing market and what happens when it goes wrong (14:36), the Roscoe bankruptcy that left homeowners with unfinished work, why family owned businesses should act like enterprise companies anyway, and Sam's three recommendations for building a sales team without wrecking it (21:22).
You'll learn:
  • Why most price objections are actually a lack of discovery
  • How to find your real core values instead of aspirational ones on a wall
  • Why you need one documented selling system, not "here's some videos, good luck"
  • Why the insurance game is getting harder and retail should be your focus
  • What to watch for in PE acceleration clauses before you sign
  • The hook, open loop, and pattern interrupt formula for contractor video (32:56)

What is Roofing Podcast: Hook Better Leads?

✔ Only for roofers and other contractors
✔ Amazing tips for hooking better leads
✔ Leadership, tools, and mindset as well!