Rogue Creators

On this episode of Rogue Creators, Go Rogue X’s resident Gen Z staff member Ava Ellis joins Bryan Fittin and Loren Lewis to share the secrets to successfully marketing towards Gen Z. Whether it is valuing eco-friendly and socially responsible products or prioritizing brands that interact on Twitter regularly, Gen Z perceives brands differently than previous generations. Tune in to hear how your brand can stick out to the young generation!

Show Notes

Shownotes
(2:43) What are you obsessed with?
(8:19) Marketing to Gen Z
(15:31) Choosing brands that are eco-friendly and socially responsible
(17:41) Seeking out meaningful interactions
(24:54) Optimizing your website for mobile-functions
(27:48) How Gen Z uses social media
(38:58) Gen Z’s strong filter

Links
Bryan Fittin
Loren Lewis
Ava Ellis 

Quotes
“If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media.” (9:13)

“A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels.” (15:45)

“There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone.” (26:42)

“I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories.  I think of companies that don’t actually post that often on their grid, but they’re crazy active on stories, and I’m engaging with that.” (31:21)

“You have about eight seconds to impress me – eight seconds to tell me why I should be watching your content, and then I’m done.” (41:12)

What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.