WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:02.919 Robby Fowler: Hi, I'm Robby Fowler you’re listening to the 4 Wins . Each 00:00:02.919 --> 00:00:05.600 week, solopreneurs and entrepreneurs like you discover something to 00:00:05.600 --> 00:00:07.674 try, apply, ponder, and relate to. 00:00:08.237 --> 00:00:12.112 You can get this four WINS newsletter in your inbox by signing up at robbyf.com. 00:00:12.312 --> 00:00:14.887 That's R-O-B-B-Y f.com. 00:00:15.087 --> 00:00:19.137 And you can access any links or visuals in this issue or explore past issues on 00:00:19.137 --> 00:00:21.987 my substack at RobbyFowler.substack.com. 00:00:22.562 --> 00:00:26.162 Lastly, I recently published the first post in a new section on my substack 00:00:26.162 --> 00:00:29.887 called Biblepreneur, where I explore how scripture shapes the life and business 00:00:29.887 --> 00:00:31.562 of solopreneurs and entrepreneurs. 00:00:31.812 --> 00:00:33.962 If you're intrigued by the possibility of blending faith 00:00:33.962 --> 00:00:35.037 in business, go check it out. 00:00:35.275 --> 00:00:38.125 No obligation, just an invitation for those who are interested. 00:00:38.400 --> 00:00:41.525 A special note, if you're signed up for other things from me, please 00:00:41.525 --> 00:00:45.125 note that the new Biblepreneur section is a separate subscription. 00:00:45.625 --> 00:00:47.524 Now here's today's issue of the four wins. 00:00:47.566 --> 00:00:49.216 The 4 Wins, Issue 239. 00:00:49.533 --> 00:00:51.166 Win #1: Something to try. 00:00:51.766 --> 00:00:52.291 You feel it. 00:00:52.291 --> 00:00:55.237 AI clipping at the heels of connection within your team or community. 00:00:55.779 --> 00:00:59.379 As if screens, dopamine inducing algorithms and instant alerts 00:00:59.379 --> 00:01:00.679 weren't challenging enough. 00:01:00.904 --> 00:01:03.354 You want a space that allows for some more thoughtful connection. 00:01:03.679 --> 00:01:06.229 Instant messaging apps like Slack, boink you on the head 00:01:06.229 --> 00:01:07.779 with attention demanding alerts. 00:01:08.204 --> 00:01:10.254 Social apps suck you into an abyss of scrolling. 00:01:10.329 --> 00:01:13.904 And community membership apps are bloated and overkill for what you need. 00:01:14.304 --> 00:01:17.554 You're looking for something as simple and cozy as the coffee shop on friends. 00:01:18.354 --> 00:01:22.404 Ponder is your quiet, cozy, online space to talk, connect, and consider 00:01:22.404 --> 00:01:26.754 more deeply it's private and invite only slow on purpose with paced 00:01:26.804 --> 00:01:30.654 notifications, it has a flat learning curve, and there's no data mining. 00:01:30.679 --> 00:01:33.129 That means your conversations or yours alone. 00:01:33.604 --> 00:01:36.579 Imagine a private place for a weekly question where your team 00:01:36.579 --> 00:01:38.604 or community can ponder together. 00:01:39.020 --> 00:01:41.537 Win #2, Something a client recently asked: 00:01:41.962 --> 00:01:45.587 This is part one in the lead magnet architecture problem series. 00:01:46.837 --> 00:01:49.962 You spent weeks building your quiz, agonized over button colors, 00:01:49.962 --> 00:01:53.762 rewrote the CTA copy 17 times, and wrestled with tech integrations. 00:01:54.137 --> 00:01:55.537 Boom, it's finally launched. 00:01:55.587 --> 00:01:56.512 Opt-ins look good. 00:01:56.537 --> 00:01:57.687 A solid 68%. 00:01:58.137 --> 00:02:02.237 You've even got some heartwarming thank you replies, but nobody's buying. 00:02:03.037 --> 00:02:06.937 The challenge: My coaching client showed me his work burnout, lead gen quiz. 00:02:07.179 --> 00:02:09.237 Robby, people are taking the quiz, but crickets. 00:02:09.237 --> 00:02:10.362 After that, what am I missing? 00:02:10.537 --> 00:02:11.037 He asked. 00:02:11.912 --> 00:02:14.862 First we looked at what users got once they completed the quiz. 00:02:15.200 --> 00:02:16.575 Honestly, it's Christmas. 00:02:16.675 --> 00:02:19.850 They get a burnout score and breakdown their burnout, risk level, and 00:02:19.850 --> 00:02:22.950 a practical guide built just for their burnout segment and score. 00:02:23.500 --> 00:02:24.800 And that was the problem. 00:02:25.125 --> 00:02:28.175 His potential clients, high achievers, take the quiz and get 00:02:28.175 --> 00:02:29.825 their achievement hit immediately. 00:02:30.100 --> 00:02:30.900 Question answered. 00:02:30.950 --> 00:02:31.700 It's scratched. 00:02:32.000 --> 00:02:35.150 No reason to check their inbox, meaning follow up emails where coaching 00:02:35.150 --> 00:02:39.150 businesses like his butter, their bread, those get undesirable open 00:02:39.150 --> 00:02:42.600 rates before we all throw stones, let's not miss the real problem here. 00:02:43.025 --> 00:02:46.475 The tactical fixes, everyone usually suggests like a better subject 00:02:46.475 --> 00:02:49.650 line, shorter follow up emails that won't solve the problem. 00:02:50.300 --> 00:02:55.300 This is a strategic architecture problem, not a tactical optimization problem. 00:02:56.025 --> 00:02:59.100 Next time, how three days buried my client's hopes. 00:03:00.179 --> 00:03:01.812 Win #3, Something to think about. 00:03:02.362 --> 00:03:06.112 With AI on the rise, there's a renewed interest in personal branding, and when 00:03:06.112 --> 00:03:10.687 it comes to personal branding, most people think authenticity is about sharing more. 00:03:11.287 --> 00:03:13.487 What if it's actually about removing the mask? 00:03:14.237 --> 00:03:16.987 The shift isn't about sharing more, so you're seen, it's about 00:03:16.987 --> 00:03:20.337 removing what blocks you and others from seeing you clearly. 00:03:21.554 --> 00:03:22.887 Win #4, Something personal. 00:03:23.612 --> 00:03:26.437 if I say, let's get you micd up, what's your response? 00:03:26.787 --> 00:03:29.012 What I mean is what is your relationship to the mic? 00:03:29.387 --> 00:03:30.262 Mine feels weird. 00:03:30.287 --> 00:03:30.987 Let me explain. 00:03:31.662 --> 00:03:33.837 Last weekend was dad's day for the fraternity. 00:03:33.837 --> 00:03:35.787 Our youngest is in at the University of Arkansas. 00:03:36.337 --> 00:03:38.637 He is our second son in the same fraternity, which means this was 00:03:38.637 --> 00:03:42.712 my sixth dad's day weekend with all the fellas and their dads Each year. 00:03:42.712 --> 00:03:46.912 It's a relatively large crowd pledge classes range from 50 to 60 guys times 00:03:46.912 --> 00:03:48.962 four years of members and their dads. 00:03:49.662 --> 00:03:50.987 What's that experience like for me? 00:03:51.362 --> 00:03:52.187 Awkward. 00:03:52.887 --> 00:03:54.612 That is not an environment I thrive in. 00:03:54.837 --> 00:03:55.962 I was never in a fraternity. 00:03:56.037 --> 00:03:57.562 I grew up in Texas, not Arkansas. 00:03:57.787 --> 00:03:59.562 I didn't go to the University of Arkansas. 00:03:59.862 --> 00:04:03.387 I know three dads and by appearances, those three dads know all the other dads. 00:04:03.862 --> 00:04:07.937 For the record, I classify myself as a mature introvert, moderate, not extreme. 00:04:08.512 --> 00:04:12.787 At 53 years mature, I've picked up some self-awareness and know I need to muster 00:04:12.787 --> 00:04:16.087 all my energy to push beyond my normal limits in these kinds of settings. 00:04:16.112 --> 00:04:19.287 But I gotta say, it sure looks more natural for many other dad 00:04:19.287 --> 00:04:23.937 dudes, boisterous, energetic, cocky, or at least confident. 00:04:24.537 --> 00:04:28.162 This year's version ends like the last five half, the drawing of raffle 00:04:28.162 --> 00:04:29.762 ticket winners for a number of prizes. 00:04:30.237 --> 00:04:33.737 It's hosted by the same alum dad, who mic in hand proudly boast. 00:04:33.912 --> 00:04:36.312 You're listening to the official voice of the University of 00:04:36.312 --> 00:04:38.162 Arkansas Phi Delta Theta. 00:04:38.512 --> 00:04:39.562 Cue the fraternity, bro. 00:04:39.562 --> 00:04:44.162 Laughter for six years, his voice and that line coming across the mic mark. 00:04:44.162 --> 00:04:45.962 The events end is almost ni. 00:04:46.287 --> 00:04:47.762 In other words, I'm almost done. 00:04:48.437 --> 00:04:51.362 As I stood amidst the throng this year, this thought occurred to me. 00:04:51.912 --> 00:04:55.537 I would much rather be behind the mic staring into the crowd than 00:04:55.537 --> 00:04:57.387 in the crowd staring at the mic. 00:04:57.737 --> 00:04:58.212 Weird. 00:04:59.687 --> 00:05:00.362 Now it's your turn. 00:05:00.362 --> 00:05:03.462 What's one insight from today's wins that you're gonna take with you? 00:05:03.962 --> 00:05:05.437 Keep building a life-giving brand 00:05:06.312 --> 00:05:09.412 PS still trying to optimize your way to more sales conversations 00:05:09.737 --> 00:05:13.037 before you redesign another CTA button or sync money into a quiz, 00:05:13.037 --> 00:05:14.687 let's diagnose your architecture. 00:05:15.537 --> 00:05:18.737 Reply to this by shooting me an email and tell me about your lead magnet. 00:05:18.962 --> 00:05:21.512 I'll tell you if you have a tactical problem or a strategic one.