Robby Fowler: Hi, I'm Robby Fowler youâre listening to the 4 Wins . Each
week, solopreneurs and entrepreneurs like you discover something to
try, apply, ponder, and relate to.
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Now here's today's issue of the four wins.
The 4 Wins, Issue 239.
Win #1: Something to try.
You feel it.
AI clipping at the heels of connection within your team or community.
As if screens, dopamine inducing algorithms and instant alerts
weren't challenging enough.
You want a space that allows for some more thoughtful connection.
Instant messaging apps like Slack, boink you on the head
with attention demanding alerts.
Social apps suck you into an abyss of scrolling.
And community membership apps are bloated and overkill for what you need.
You're looking for something as simple and cozy as the coffee shop on friends.
Ponder is your quiet, cozy, online space to talk, connect, and consider
more deeply it's private and invite only slow on purpose with paced
notifications, it has a flat learning curve, and there's no data mining.
That means your conversations or yours alone.
Imagine a private place for a weekly question where your team
or community can ponder together.
Win #2, Something a client recently asked:
This is part one in the lead magnet architecture problem series.
You spent weeks building your quiz, agonized over button colors,
rewrote the CTA copy 17 times, and wrestled with tech integrations.
Boom, it's finally launched.
Opt-ins look good.
A solid 68%.
You've even got some heartwarming thank you replies, but nobody's buying.
The challenge: My coaching client showed me his work burnout, lead gen quiz.
Robby, people are taking the quiz, but crickets.
After that, what am I missing?
He asked.
First we looked at what users got once they completed the quiz.
Honestly, it's Christmas.
They get a burnout score and breakdown their burnout, risk level, and
a practical guide built just for their burnout segment and score.
And that was the problem.
His potential clients, high achievers, take the quiz and get
their achievement hit immediately.
Question answered.
It's scratched.
No reason to check their inbox, meaning follow up emails where coaching
businesses like his butter, their bread, those get undesirable open
rates before we all throw stones, let's not miss the real problem here.
The tactical fixes, everyone usually suggests like a better subject
line, shorter follow up emails that won't solve the problem.
This is a strategic architecture problem, not a tactical optimization problem.
Next time, how three days buried my client's hopes.
Win #3, Something to think about.
With AI on the rise, there's a renewed interest in personal branding, and when
it comes to personal branding, most people think authenticity is about sharing more.
What if it's actually about removing the mask?
The shift isn't about sharing more, so you're seen, it's about
removing what blocks you and others from seeing you clearly.
Win #4, Something personal.
if I say, let's get you micd up, what's your response?
What I mean is what is your relationship to the mic?
Mine feels weird.
Let me explain.
Last weekend was dad's day for the fraternity.
Our youngest is in at the University of Arkansas.
He is our second son in the same fraternity, which means this was
my sixth dad's day weekend with all the fellas and their dads Each year.
It's a relatively large crowd pledge classes range from 50 to 60 guys times
four years of members and their dads.
What's that experience like for me?
Awkward.
That is not an environment I thrive in.
I was never in a fraternity.
I grew up in Texas, not Arkansas.
I didn't go to the University of Arkansas.
I know three dads and by appearances, those three dads know all the other dads.
For the record, I classify myself as a mature introvert, moderate, not extreme.
At 53 years mature, I've picked up some self-awareness and know I need to muster
all my energy to push beyond my normal limits in these kinds of settings.
But I gotta say, it sure looks more natural for many other dad
dudes, boisterous, energetic, cocky, or at least confident.
This year's version ends like the last five half, the drawing of raffle
ticket winners for a number of prizes.
It's hosted by the same alum dad, who mic in hand proudly boast.
You're listening to the official voice of the University of
Arkansas Phi Delta Theta.
Cue the fraternity, bro.
Laughter for six years, his voice and that line coming across the mic mark.
The events end is almost ni.
In other words, I'm almost done.
As I stood amidst the throng this year, this thought occurred to me.
I would much rather be behind the mic staring into the crowd than
in the crowd staring at the mic.
Weird.
Now it's your turn.
What's one insight from today's wins that you're gonna take with you?
Keep building a life-giving brand
PS still trying to optimize your way to more sales conversations
before you redesign another CTA button or sync money into a quiz,
let's diagnose your architecture.
Reply to this by shooting me an email and tell me about your lead magnet.
I'll tell you if you have a tactical problem or a strategic one.