Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Sometimes you need a great color and you need it fast.
Say you're designing a lead magnet.
Maybe it's a social media post, or you're just flushing out the
visual identity of your brand.
Anytime I need to pick a color.
I always head to coolors.co.
C O O L O R S dot C O.
If I'm in a real hurry, I'll hit explore to see what's trending on the site.
Or if I find a picture with colors that I like I'll use the
pickup pallet from the photo.
It's a really cool trick to pull a color palette together from a photo.
You can check out my saved color palettes.
I'll put a link to that in the show notes.
I've used the site for years.
What's your favorite color tool or trick when you're searching
for a palatable palette?
Win number two, something a client recently asked.
A client recently asked for some help understanding her brand.
She was honest enough to admit she wasn't entirely sure how branding was
supposed to work across the board.
Like I said she was brave.
Most of us feel too ashamed to ask, or we assume that we know enough about what
a brand is, but I was happy to oblige.
There's so much confusion, misunderstanding, misapplication,
and missed opportunity out there.
When it comes to branding after explaining what branding is, I walked
her through my three pillars of branding.
Number one is production.
It's something you produce intentionally or unintentionally.
Everyone produces a brand.
Number two people it's owned in the hearts and minds of the people who
interact with you and your business.
That's where your brand lives in.
Number three, purpose.
Branding is your opportunity to differentiate from alternatives.
That's kind of positioning.
Given all the confusion what's one question you would ask me if we could
talk about your brand Win number three, something to think about.
Now be aware this one is a doozy.
I recently wrote this question down in my journal.
And I'll invite you to ask yourself the same question.
When you scroll through the carefully curated photos of the best moments
of your friends and your colleagues on social media, does it create
more joy, more contentment and more gratitude for your own life?
Is that what's going on inside of you?
How do you wrestle with that question?
Win number four, something personal.
I'm at the stage of life where it's often move in day, where two
of the kids head back to college or come back home from college.
And every time we have to move one of them back up to school, it greets me like a
cocktail of excitement, mixed with sorrow.
It's a dance of joy and of sadness.
I love the promise that this opportunity in their life brings for my kids.
Who didn't love college, right?
But I don't love seeing them in my rear view mirror when we head back
home or when they leave the driveway.
My wife, youngest son, and I always come home with what I call the Memphis blues.
It happens every single time.
What's one great memory from your years at college, I'd love to know.
I have some great ones.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.