WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:19.623 Sometimes you need a great color and you need it fast. 00:00:19.983 --> 00:00:22.053 Say you're designing a lead magnet. 00:00:22.143 --> 00:00:25.503 Maybe it's a social media post, or you're just flushing out the 00:00:25.503 --> 00:00:27.543 visual identity of your brand. 00:00:28.083 --> 00:00:29.703 Anytime I need to pick a color. 00:00:29.733 --> 00:00:32.333 I always head to coolors.co. 00:00:32.553 --> 00:00:37.443 C O O L O R S dot C O. 00:00:37.683 --> 00:00:42.313 If I'm in a real hurry, I'll hit explore to see what's trending on the site. 00:00:42.343 --> 00:00:46.513 Or if I find a picture with colors that I like I'll use the 00:00:46.513 --> 00:00:48.343 pickup pallet from the photo. 00:00:48.373 --> 00:00:52.843 It's a really cool trick to pull a color palette together from a photo. 00:00:53.263 --> 00:00:55.603 You can check out my saved color palettes. 00:00:55.603 --> 00:00:57.673 I'll put a link to that in the show notes. 00:00:57.883 --> 00:00:59.473 I've used the site for years. 00:00:59.743 --> 00:01:02.833 What's your favorite color tool or trick when you're searching 00:01:02.833 --> 00:01:04.663 for a palatable palette? 00:01:05.113 --> 00:01:08.253 Win number two, something a client recently asked. 00:01:08.303 --> 00:01:13.463 A client recently asked for some help understanding her brand. 00:01:13.613 --> 00:01:17.903 She was honest enough to admit she wasn't entirely sure how branding was 00:01:17.903 --> 00:01:19.733 supposed to work across the board. 00:01:20.183 --> 00:01:21.863 Like I said she was brave. 00:01:21.893 --> 00:01:26.633 Most of us feel too ashamed to ask, or we assume that we know enough about what 00:01:26.633 --> 00:01:29.693 a brand is, but I was happy to oblige. 00:01:29.963 --> 00:01:34.103 There's so much confusion, misunderstanding, misapplication, 00:01:34.163 --> 00:01:36.533 and missed opportunity out there. 00:01:36.533 --> 00:01:41.333 When it comes to branding after explaining what branding is, I walked 00:01:41.333 --> 00:01:44.003 her through my three pillars of branding. 00:01:44.303 --> 00:01:46.223 Number one is production. 00:01:46.643 --> 00:01:50.723 It's something you produce intentionally or unintentionally. 00:01:50.783 --> 00:01:52.763 Everyone produces a brand. 00:01:53.183 --> 00:01:58.073 Number two people it's owned in the hearts and minds of the people who 00:01:58.073 --> 00:02:00.353 interact with you and your business. 00:02:00.383 --> 00:02:01.883 That's where your brand lives in. 00:02:01.883 --> 00:02:03.773 Number three, purpose. 00:02:04.253 --> 00:02:09.173 Branding is your opportunity to differentiate from alternatives. 00:02:09.173 --> 00:02:10.763 That's kind of positioning. 00:02:11.213 --> 00:02:14.513 Given all the confusion what's one question you would ask me if we could 00:02:14.513 --> 00:02:18.593 talk about your brand Win number three, something to think about. 00:02:19.043 --> 00:02:21.683 Now be aware this one is a doozy. 00:02:21.983 --> 00:02:25.043 I recently wrote this question down in my journal. 00:02:25.043 --> 00:02:28.823 And I'll invite you to ask yourself the same question. 00:02:29.483 --> 00:02:33.743 When you scroll through the carefully curated photos of the best moments 00:02:33.743 --> 00:02:37.973 of your friends and your colleagues on social media, does it create 00:02:37.973 --> 00:02:43.073 more joy, more contentment and more gratitude for your own life? 00:02:43.193 --> 00:02:45.383 Is that what's going on inside of you? 00:02:45.773 --> 00:02:47.723 How do you wrestle with that question? 00:02:48.173 --> 00:02:50.223 Win number four, something personal. 00:02:50.673 --> 00:02:55.593 I'm at the stage of life where it's often move in day, where two 00:02:55.593 --> 00:02:59.673 of the kids head back to college or come back home from college. 00:03:00.178 --> 00:03:05.488 And every time we have to move one of them back up to school, it greets me like a 00:03:05.488 --> 00:03:08.998 cocktail of excitement, mixed with sorrow. 00:03:08.998 --> 00:03:11.959 It's a dance of joy and of sadness. 00:03:12.319 --> 00:03:17.869 I love the promise that this opportunity in their life brings for my kids. 00:03:18.049 --> 00:03:19.399 Who didn't love college, right? 00:03:19.819 --> 00:03:23.689 But I don't love seeing them in my rear view mirror when we head back 00:03:23.689 --> 00:03:25.879 home or when they leave the driveway. 00:03:26.329 --> 00:03:31.279 My wife, youngest son, and I always come home with what I call the Memphis blues. 00:03:31.339 --> 00:03:34.189 It happens every single time. 00:03:34.879 --> 00:03:39.649 What's one great memory from your years at college, I'd love to know. 00:03:40.219 --> 00:03:41.329 I have some great ones. 00:03:42.981 --> 00:03:46.221 Thanks for joining me on this episode of the brand ed bullet. 00:03:46.371 --> 00:03:47.211 Good news. 00:03:47.241 --> 00:03:50.991 You don't have to scroll through the show notes to find links to any of the apps 00:03:50.991 --> 00:03:53.901 or other wins mentioned in this episode. 00:03:54.081 --> 00:03:56.991 Instead, just hop on my email list and you can get these 00:03:56.991 --> 00:03:59.511 four wins right in your inbox. 00:03:59.781 --> 00:04:03.751 Just go to robbyf.com/friday. 00:04:04.341 --> 00:04:07.521 I'd also love your help getting this into the hands of more people. 00:04:07.671 --> 00:04:11.901 So go and leave a review on apple podcast and then share this episode 00:04:11.901 --> 00:04:13.221 with somebody that you love. 00:04:13.731 --> 00:04:17.541 Feel free to dm me on instagram and share which when was your 00:04:17.541 --> 00:04:19.161 favorite from this episode. 00:04:19.491 --> 00:04:22.821 Have a great weekend and go and build a life giving- brand.