Optimizing Email in your Comm Flow

In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing

Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options.

Emily also showed a quick demo of CollegeVine's Email Content Optimizer, one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle.

Check out our email content optimizer at:

cv.watch/eco

What is The Weekly VineDown with Emily Smith?

Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and human!