Curbside charging sounds obvious—plug in outside your apartment, wake up to a full battery. Yet more than 40 million potential urban EV owners are still waiting for someone to figure it out.
it’s electric, co-founded by Tiya Gordon, is designing EV charging for cities—making curbside charging possible by inventing what didn’t exist: hardware powered directly by buildings, a revenue model that pays property owners, and a way to work with cities that clears the path to install. Its chargers are already operational in Boston, Detroit, and San Francisco, with more cities on the way.
Tiya brings a unique background in public-facing technology and design to the challenge—she led the technology for the 9/11 Memorial and Museum. Now she’s assembled a team from transportation, design, and public projects—people who know how to connect landlords, planners, and engineers into the same conversation. That’s how It’s Electric moves swiftly through city permitting in days instead of years—and why the future of EV charging will feel less like bulky infrastructure, and more like disco and sunshine.
Show NotesGuest:
Tiya GordonCompany:
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