Permission to Rant

Most B2B marketers know thought leadership matters. 

Few know how to actually build a program that sticks.

In episode 7 of Permission to Rant, we make the case for expert-led content and EGC (employee-generated content) in an era of AI-generated everything — and walk through a practical framework for building a thought leadership program your team will actually follow.

We get into how to pitch it internally, why you should give people a niche, not a brief, and why consistency beats virality every single time.

If you've been putting off your personal brand or struggling to get leadership to show up online, this one's for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.

Hosted by Penny and Nike from Contentoo.

Subscribe for bi-weekly episodes.

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Penny Warnock
Nike Pucci

What is Permission to Rant?

Welcome to Permission to Rant, the video-first marketing talk show where marketers are the story — but never the problem.

Hosted by Penny and Nike from Contentoo, this is what happens when two marketers sit down, press record, and say the things everyone is thinking but no one is brave enough to post on LinkedIn.

Expect passionate rants about AI hype, broken workflows, stakeholder chaos, and the very human experience of trying to do good B2B marketing without losing your mind. Sometimes we meditate. Sometimes we spiral. Every episode lands on one clear takeaway: you are not the problem. Bad systems are.