Product People

Justin Jackson interviews Jason Cohen from WPengine about bootstrapping, and what it really takes to grow a company.

Show Notes

When you're building a startup you have these questions:
  • Should I work on my startup on the side, and grow it slowly?
  • Should I take investment and go full-time sooner?
These are the questions that have been circulating in my head over the past few months.

Which is why when Jason Cohen, founder of WPengine and someone I respect, replied to my tweet, I took note:

"It’s difficult to find successful companies where founders didn’t work 80+ hours and took longer than four years to get to $1M ARR. If you're two years in and you still need a day job then by definition it doesn’t have good fundamentals. I usually think of "$10k/month/founder" as a rough measure of whether you're ready for full-time. Saying that should take three years is wrong. It's hard to find that companies that live and took that long."

Today we'll be digging into that! (Check back next week for Part 2)

★ Looking for community of bootstrappers?

Show notes

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Creators & Guests

Justin Jackson
⚡ Bootstrapping, podcasting, calm companies, business ethics. Co-founder of @transistorfm (podcast hosting).
Jason Cohen
Keyword, buzzword, half-truth, adjective, hey look at me! (founder of two unicorns:,

What is Product People?

A podcast focused on great products and the people who make them