In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.
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Timestamps:
- (00:00) - Intro
- (01:02) - Who is Ben Kazinik?
- (01:58) - Ben’s background.
- (03:45) - What is Mayple?
- (06:56) - From 0 to 50K traffic per month.
- (09:40) - Building momentum with a single blog.
- (10:53) - Correlation between social shares and organic performance.
- (13:03) - Content optimization process.
- (19:35) - Thoughts on changes in search.
- (23:20) - The pros and cons of targeting a specific audience.
- (26:06) - Learnings from competing major industry players.
- (29:37) - Thoughts on AI content.
- (32:44) - Topic cluster selection process.
- (37:31) - The future of SEO and content marketing.
- (42:26) - Learn more about Ben and Mayple and get in touch.
- (43:14) - Outro
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.