Back on T-R-A-C-K

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem.

They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal.

In this episode of Back on T-R-A-C-K, I sit down with Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, to break down how to stop running a frantic, bespoke hustle and start building a highly repeatable revenue engine.

We dive into:
• Translating B2B SaaS product-market fit frameworks straight into high-ticket services.
• The "Offer-Market Fit" framework: Selling the exact same outcome to the same buyer on repeat.
• Designing a high-converting, low-friction "intro offer" to open corporate doors seamlessly.
• How standardizing your delivery model instantly protects your calendar and scales your profit margins.

Stop reinventing your services for every single client proposal. It’s time to win your best clients on purpose.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.