Newsletter Crew

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Summary

Christopher Sopher is the co-founder and CEO of Letterhead, a platform that offers business tools for newsletters. Sopher is also the co-founder of Whereby Us, a network of local newsletters in Miami, Seattle, Portland, and Pittsburgh. Whereby Us is profitable and earns over $1.5 million in revenue per year. In this episode, Sopher shares his strategies for developing newsletters, aligning relationships with advertisers to meet the needs of readers, and creating an authentic community through local news.

Show Notes

Christopher Sopher is the co-founder and CEO of Letterhead, a platform that offers business tools for newsletters. Sopher is also the co-founder of Whereby Us, a network of local newsletters across cities like Miami, Seattle, Portland, and Pittsburgh. Whereby Us is profitable and earns over $1.5 million in revenue per year. 

When founding his first newsletter, the New Tropic in Miami in 2014, Sopher noticed a common complaint from his friends and neighbors: "I'm barraged by information, but I don't feel informed," he says. "What we recognized out of that was that there was this sense of community and belonging that people were really craving, and traditional, local news from the newspaper was not designed to do that. So we saw an opportunity to potentially make a contribution there." 

In this episode, Sopher shares his strategies for developing newsletters, aligning relationships with advertisers to meet the needs of readers, and creating an authentic community through local news. 

What is Newsletter Crew?

A podcast focused on helping you become a more successful newsletter creator. Every week we interview a newsletter creator and dive deep into their newsletter based business to extract actionable insights for our very own newsletters.