Business Therapy™ With Joké

In this episode, I am sharing a powerful shift that transformed how I work and why I work. I call it the Workation—a blend of focused creation and intentional rest that has become a non-negotiable part of my business rhythm.
Born out of the chaos of the pandemic and refined through practice, the Workation started as an escape from distraction and became a strategy for clarity, creativity, and meaningful productivity. I’m pulling back the curtain on how stepping away has helped me build better offers, design new ideas, and come back more aligned every single time.
If you are feeling tired, stuck, or disconnected from your work, this episode is your invitation to pause on purpose and hear what your next level might be saying in the silence.

What You’ll Learn
  • How rest became a core business strategy
  •  Why working more doesn’t always mean doing meaningful work
  •  How to create space for your next big idea without losing momentum
  •  What it means to retreat without guilt and still show up powerfully
  •  How I’ve built new offers and ideas by walking away from the noise
  •  Why burnout doesn’t birth breakthroughs
This Episode is For
  • Creative entrepreneurs and visionaries are feeling stretched thin
  •  Business owners who can’t remember the last time they paused
  •  Anyone who feels guilty resting but craves clarity and inspiration
  •  Leaders building in silence and ready for their next shift
  • Mentioned in This Episode
  • Wander.com and the concept of the digital Workation (not sponsored)
  •  Personal behind-the-scenes of my annual pre-birthday retreat
  •  The mindset shift that changed how I rest and why I create
  •  My upcoming experience to help you build rest into your business model
Take Action
  • Share this episode with a friend who is long overdue for a pause
  •  Think about what a rest-first version of your business could look like
  •  Be honest—when was the last time you were alone with your own thoughts
  •  Stay tuned for something I’m creating to help you design your version of the Workation Life

What is Business Therapy™ With Joké?

BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.

Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.

Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.

She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.

Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.

BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.

Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.

Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.

BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.

BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.