WEBVTT

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This file was generated by Descript 

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One of the easiest ways for you
to increase your closing rate is

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to learn how to overcome those
end of appointment objections.

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And I've watched this happen really well
for salespeople all over the country,

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and it's one of the most valuable
lessons, in fact that I've learned after

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training thousands and thousands and
thousands of roofing salespeople, these

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end of appointment objections common.

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Hey, thanks for coming out.

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We'll call you in a few
days if we're interested.

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What many of us do in roofing sales,
whether you're in storm damage,

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roofing sales, retail, roofing,
sales, are some combination thereof.

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And regardless of how long you've been
selling, whether you started yes, or

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you've been doing this for decades,
Many of us who are good with people,

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we want to create a good experience.

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Of course, we want to earn the business,
but we do not want to be pushy.

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We don't wanna be sleazy, and we don't
want to come across as being salesy.

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So what we do instead is we
literally overcompensate.

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We do the complete opposite.

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So we hear that objection.

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We say, well, I don't wanna be pushy,
so I'm gonna be shifted to what I call

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nice guy or nice gal mode, and then I'm
gonna do this Maybe, maybe this happened.

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You get your business card,
you say, I totally understand.

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Thank you so much for having me out, and
I know you, that you and your husband

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wanna be comfortable choosing a roofer.

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So if you guys have any questions at all,
day or night, call or text is my personal

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cell and I'll happily help you out.

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And then you leave the house and you go
back to the office and a couple days later

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you're, you're viewing your pipeline.

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You're like, oh, they,
they really liked me.

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I think they're gonna go with me.

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And then you follow up
and they don't answer.

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Follow up again.

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Noll answer, shoot 'em a text ghost.

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Lose the deal, but it went so well.

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Huh?

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That's often what happens.

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So what if I told you that instead of that
happening, there was a way for you to be

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persistent and confident without being
pushy to turn those objections that are

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basically shooing you out of the house
into a signed deal, but most importantly,

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a happy customer who just signed the deal.

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Well, that's what I'm gonna be
teaching you right here in this video.

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The three x objection handling.

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Now let's get started.

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Welcome or welcome back, Adam Besman
here, the roof strategist in everything

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I do here in this YouTube channel, my
podcast th in fact, this threads through

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everything I do, including our free
training center, our full sales system

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that you can get access to for yourself
or for your team and inside our community

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and mastermind the pitch program limit.

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It is all aligned by this one vision.

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And if you've been tuning in, you know it.

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It's to help you and your team smash
your income goal and give every

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customer an amazing experience.

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So if you're new here, hit that
like button and the subscribe button

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so you don't miss a thing and put
out new content on the regular.

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And, uh, I invite you to join me
inside our free training center.

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If you like this video and you want more,
I've got an entire playlist in there that

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is gonna go really well with this video.

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It's the objections playlist.

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So text the word free to 3 0 3 2 2.

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71 33.

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Again, that's 3 0 3 2 2 2 71 33.

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Text that word free and
we'll pop your link.

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Once you're in the free training center,
click the pitch look, a pro video

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training library, click objection.

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It's gonna help tee up everything
we're about to cover here in case you

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need some groundwork on that front.

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There's a link in the description as well.

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All right, let's rock and roll.

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What I've found after training
thousands and thousands of sales reps

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is these end of appointment objections.

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People fall flat.

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They can do a really good job at the doors
getting the inspection even in the home.

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But what I just see is like, man,
we just gotta lean into that.

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We gotta not be so afraid of being pushy.

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Cause believe me, I don't wanna be
pushy either, but there is a very big

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difference, and I first wanna explain
that difference before I give you the

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three X objection handling rule and then
a little challenge for you so you can

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put this to use, and I'm gonna teach you.

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So first thing is first being pushy is
trying to force someone into a decision.

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Okay?

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Trying to force their hand.

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Some of the like chinsy dated
objection handling approaches.

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I'm just gonna use a storm example.

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When someone says, we're
not interested in , what?

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You're not interested, you're
gonna roof practically free.

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Like that's insulting.

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It's forceful, it's pushy, I get that.

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But on the other side,
there's persistence.

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Persistence is simply asking questions
and keeping the conversation.

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Even when you bend a little
rejected, that's being persistent.

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Pushy is being forceful.

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Persistent is starting a conversation
to pull some more information out.

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Do you see the difference?

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Think of being pushy as me trying
to put the pen in your hand, wrap

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my hand around your fist and put it
on that piece of paper and sign it.

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Being persistent is trying to
say, let me learn more about where

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you're coming from so I can better.

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See the difference there.

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So what we're gonna focus on is this
persistent side and becoming persistent

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and confident takes repetition
and it takes intentional practice.

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And for my friends out there who
are really excited about personal

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development, intentional practice
is the key ingredient to substantial

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professional and per and personal growth.

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We don't just show up at at
work and say, I'm gonna work

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harder and work better at this.

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Like you don't.

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Plan to follow.

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You don't have a strategy in place.

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So what's worked really well for
me is having that clear intention

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and a plan, and that's exactly
what this three X objection

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handling rule is gonna do for you.

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So here we go.

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First, what we're gonna do is learn
the A R O objection Handling formula.

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Acknowledge, reassure, and overcome.

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I, I dunno why I have four fingers.

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Acknowledge, reassure, overcome.

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I go through this in great detail
in the free training center, in

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the objections library by the way.

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So text the word free
to 3 0 3 2 2 2 71 33.

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If you haven't yet, hop
in there and take a look.

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High level details.

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A is acknowledgeable.

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Repeat back what you've
heard so they feel heard.

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R is to reassure and validate them so they
understand that they're thinking is normal

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and you can even tell them what you know.

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They're thinking you've been doing this.

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And then o overcome is to further
the conversation because at the

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end of the day, I want to, I want.

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What is the number one purpose
of overcoming an objection?

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It's to keep the conversation going.

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It's that simple.

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So even if you ask a dumb question
or the wrong question, which by the

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way, I'm being a little facetious here
cause I don't actually believe there's

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a dumb question or a wrong question.

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As long as you're keeping that
conversation going, you're gonna

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extract more information and start
to get to the real root of the issue.

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So, . There are two paths
to overcoming objection.

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One is explaining it away, and the
second one is asking an open-ended

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question, starting with how or what.

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Let me break this down so
you can see it in real life.

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I'm gonna use a storm example.

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Hey, the other contractor said
he could eat my deductible.

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Explaining it away is
saying, that's illegal.

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It's fraud.

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We don't do that.

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We don't cut corners during
your business, yada, yada, yada.

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Path number two is
responding with a question.

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Acknowledge.

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I understand the other
contractor said he could eat.

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I.

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Reassure what?

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And I don't want to blame you here for
trying to save a little money or not.

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You know, pay more than you have to.

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If someone said that, they would
just fully absorb it and then,

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oh, overcome with a question.

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You know what, what perplexes me
though is how they're gonna do that.

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Do they explain to you how
they could eat your deductible?

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Now what happens is that question
is gonna open up that wound.

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The homeowner is probably thinking,
Hey, well everyone does it, you

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know, if they're willing to do it.

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I don't care what happens behind the.

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. But when I open up with that question,
H could, did they explain how they

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could over eat your deductible?

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And now they're like, huh, no.

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So I can respond with, do you mind if I
share this with you so you know exactly

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what's going on behind your back?

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I think you're really
gonna want to hear this.

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And when they say, sure, now we
can explain how the insurance

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money works and how it's illegal.

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We can use our, our
insurance company's scopes.

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Supply, excuse me, support our case.

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Do you see the difference explaining
it away versus asking a question?

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Opens up the wound, helps them realize
something they don't know, and they're

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often more receptive to listening.

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Now let's stitch this
all together into a plan.

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The A R o Objection Handling formula
is your tool to use for the strategy

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of overcoming every objection
at the end of an appointment.

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Three times you have three questions
you're gonna ask, and you're not gonna

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leave that house until you try 'em.

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And it's gonna be weird at first.

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It's going to even feel maybe a little
uncomfortable at first, but we'll,

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what will happen in time is these
repetitions over the next 14 days.

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That's my challenge to
you for the next 14 days.

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Every objection here at the end
of an appointment, you're gonna

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overcome three times by asking.

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using that a r o formula and asking
how or what questions, and I'm

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gonna just go through a few of
them so you can see how this works.

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But with these new repetitions,
you're gonna develop new

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neural pathways in your brain.

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You're also gonna be more confident
thinking more, more quickly coming

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up with these questions, cuz it
can be a little awkward and weird.

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And you're gonna learn that by doing
this, you're gonna be persistent and

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you're gonna uncover the truth of what's
beneath the objection that that homeowner.

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Because I think you and I agree, like
if they say, thanks for coming out,

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I gotta talk to my wife about it.

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They're not like so excited
to go pop a bottle of Rose.

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Be like, honey, I love that first roof.

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Or the second roofer, not so much
third guy, he's in the running,

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but his price was a little higher.

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That's not what's going on.

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Would you agree with me there?

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They're not so excited,
so we gotta discuss it.

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What that means is, We're
not ready to make a decision.

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I don't know if I trust you yet.

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Maybe they've got another
roofer coming out.

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Maybe they've already had the three
estimates and they already made a

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decision to go with the other one.

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We just don't know.

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So instead of shifting into that nice
guy or nice gal mode of giving him

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your card, tell 'em to call you anytime
day or night, and then just leaving

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and letting them end the conversation.

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You're gonna a r o acknowledge, Hey,
understand that you gotta think about

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it or talk to your wife about it.

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Reassure.

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I know it's a really big decision.

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You wanna choose a contractor that you
like, that you trust who's gonna do

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good work, not take advantage of you.

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I've seen the news.

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I know what people think about
roofers, and then we overcome and

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say, Hey, do you mind if I ask you.

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What it is you'd like to think about.

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So I can leave you with
that right information.

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And they say, actually what we need
to think about is which of these

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three estimates we need to go with.

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And then I can respond with, Hey,
do you mind if I ask you what is

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the most important thing to you when
it comes to choosing a contractor?

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Oh, you know, this, this, this.

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And then I can ask another question.

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So what is your decision criteria
when it comes to selecting a

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contractor, yada, yada, yada.

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And then they start extracting
more information just by

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asking these questions.

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And what you'll find sometimes is
folks that will say, thanks for coming.

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We'll call you in a few
days if we're interested.

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When I say, Hey, do you mind if I ask,
what is it you'd like to think about so I

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can leave you with the right information?

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They respond with something simple
like, you know, we work from

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home and I'm on zoom all day.

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I can't have the noise.

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Do you guys do roofs on Saturday?

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And then you're like, wait, what?

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That was it.

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Now I can overcome it.

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So by using this challenge, the three
X objection handling rule, so you

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can use that a R o formula, followed
by an open-ended question, and you

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are going to handle every object.

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Three different times.

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At minimum, you do this
over the next 14 days.

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It's gonna be a little weird at
first, but you will find yourself

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either in Camp one where that truth
serum comes out, the homeowner

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tells you what's really going on.

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It allows you to serve them better,
understand their needs and their

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desires, and guide them to signing
that deal right there on the spot.

00:10:30.435 --> 00:10:32.895
So you leave with that signature in hand.

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Or option two, even if you don't close
it right there, you now know the truth.

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You extracted more information, you
built a better relationship, you serve

00:10:41.655 --> 00:10:45.675
them, you listened, and now on your
follow up, you know the real reason that

00:10:45.675 --> 00:10:47.175
they weren't ready to sign the deal.

00:10:47.295 --> 00:10:51.255
So you can better serve them on your
follow up and then close it on step two.

00:10:51.675 --> 00:10:55.485
So that's all I've got for this
video to teach you the three

00:10:55.485 --> 00:10:57.735
X objection handling rule.

00:10:58.065 --> 00:10:59.445
I want to ask you to drop a comment.

00:10:59.565 --> 00:11:00.375
Are you gonna start the.

00:11:01.035 --> 00:11:04.395
Drop the word yes in the
comment section below so I know.

00:11:04.635 --> 00:11:06.195
And you know, for most importantly.

00:11:06.195 --> 00:11:07.935
So you know, and you commit to
yourself saying, you know what?

00:11:07.935 --> 00:11:08.595
I'm gonna do this.

00:11:08.745 --> 00:11:09.945
I'm gonna use intention.

00:11:10.185 --> 00:11:11.745
I'm gonna learn how to not be pushy.

00:11:11.865 --> 00:11:14.205
I'm gonna learn to be confident and
persistent, and I'm gonna learn how

00:11:14.205 --> 00:11:17.385
to overcome every objection three
times by asking how or what questions.

00:11:17.415 --> 00:11:19.875
And I'm comfortable with it being
weird at first, but I know that in

00:11:19.875 --> 00:11:23.475
time I'm gonna refine those skills,
serve my customers better, and

00:11:23.475 --> 00:11:25.725
become an even more confident closer.

00:11:25.815 --> 00:11:27.375
And I cannot wait to
join you on this journey.

00:11:27.375 --> 00:11:29.025
So comment, yes, if you're in.

00:11:29.415 --> 00:11:30.735
So just cuz our video.

00:11:30.800 --> 00:11:31.910
Is about to wrap up.

00:11:31.910 --> 00:11:33.410
Doesn't mean you're in my time, has to.

00:11:33.650 --> 00:11:36.469
You might be wondering what it would be
like to get your entire team trained up or

00:11:36.469 --> 00:11:40.969
get you trained up on this entire closing
strategy and objection handling strategy.

00:11:41.240 --> 00:11:43.400
And if that's you, click on
the link in the description.

00:11:44.010 --> 00:11:49.095
got program details in there, or you
can just text the word demo to 3 0 3

00:11:49.095 --> 00:11:53.820
2 2 2 71 33 so you can see and decide
for yourself if our training system

00:11:53.820 --> 00:11:57.600
will live up to training your team in a
lightning fast night and a half hours.

00:11:57.600 --> 00:12:00.930
Arming the team with everything they
need to self-generate their own leads,

00:12:00.930 --> 00:12:04.140
direct mail letters, door hanger letters,
everything, and becoming confident

00:12:04.140 --> 00:12:07.800
Closures right there in the house backed
by my 30 day money back guarantee.

00:12:07.800 --> 00:12:08.700
If you're not satisfy.

00:12:08.765 --> 00:12:09.725
I'd buy it back from you.

00:12:10.025 --> 00:12:11.915
So if that interests you, click
the link in the description or text

00:12:11.915 --> 00:12:14.975
the word demo to 3 0 3 2 2 2 71 33.

00:12:15.245 --> 00:12:18.515
Alright, now if you wanna keep cruising
along on videos, hop into the free

00:12:18.515 --> 00:12:21.245
training center here or hang with
me on YouTube, jump into this video

00:12:21.365 --> 00:12:22.115
and I'll see you on the next one.