Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lifestyle or family goals, if commuting back and forth to the nearest City just isn’t possible. In this episode, I take some of the tips I’ve gotten from other local businesses, to help you start something before you’ve even left your City home. What steps can you be taking right now to increase your chance of starting your new business from a position of strength? To have customers lining up before you open the doors. To build community and a network of supporters that will connect you into your new town?
Let me know if this episode inspires you to get started or to strengthen the business you’re in right now - in your small town.
Erika McInerney is the founder of
Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas.
Find out more about Mac&Ernie or head to
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LinkedIn for loads of free tips and smart, authentic marketing advice.
The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.
What is Small Town Business with Erika McInerney?
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.
Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.
Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.
Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.
Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.